Director Of Pr & Communications
Boulder, Co, Us
I work cross functionally across the entire organization. My responsibilities include Brand Awareness,building and executing our Media Relations Strategy and developing a content strategy to build thought leadership within our niche. I'm in charge of executing our social media and engagement strategy, as well as ensuring cohesive communications internally and externally.Developing, implementing and supporting communications and public relations strategy – internal and external, supporting our overall company mission, vision and objectives. I report to the CMO and work closely with other members of the executive team. I develop executive speaking programs, B2C and B2B communications plans, and manage the launch of new products.I create and implement national and local press-worthy PR programs highlighting Hack Reactor’s outcomes, students and our talented educators.I manage the company’s press media strategy and outreach. This also involves developing reactive responses to events, planned or unplanned.I manage and provide leadership for internal communications functions and coordinate activities with internal stakeholders.Determine the plan for key communications assets - our blog, social media presence, etc. - and work with leaders in the company to create compelling contentManage external agency relations, source vendors as necessary, and travel as needed to execute programs.Work with all campuses to ensure consistency in communications both internally and externally.Extensive experience with Copywriting and Editing. As a part of the Marketing team, I consistently represent the Hack Reactor master brand, values, and key messages.
