Jenny L. Email and Phone Number
Jenny L. work email
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- Valid
Jenny L. personal email
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Jenny L. phone numbers
Hi, I’m Jenny. I am a seasoned product marketer specializing in driving data-informed lifecycle marketing and growth strategies that deliver measurable results.My expertise spans lifecycle marketing, campaign optimization, and go-to-market strategy.➤ At PlayStation, I spearheaded the global launch of high-impact features, including Passkey and the PS App, driving seamless execution across product, engineering, and marketing teams.➤ I developed and executed data-driven, multi-channel campaigns (email, push notifications, console messaging) that accelerated customer adoption and engagement across PlayStation’s ecosystem of games, hardware, subscriptions, and commerce.➤ My rigorous testing and experimentation strategies consistently transformed marketing performance at both PlayStation and Robert Half, a Fortune 100 global talent solutions and business consulting firm, driving sustained improvements in key metrics.I am passionate about delivering exceptional customer experiences and excel at the intersection of strategy and execution. I thrive on seeing the big picture, breaking it down, and developing actionable strategies that fill the gaps and drive growth.Earlier in my career, I led marketing initiatives at Berkeley Symphony, honing my ability to create impactful programs with limited resources—an approach that continues to drive my success today.
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
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GoogleSan Francisco, Ca
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Product Marketing Lead, Core Experiences - PlatformSony Interactive Entertainment 2022 - 2024San Mateo, California, UsServed as a key partner to product organization by identifying growth opportunities, developed marketing strategy and test-&-learn plans for several product features.- Led cross-functional teams to launch data-driven marketing initiatives, driving successful product and feature launches like passkey, which gained over xM users within 2 months.- Uncovered new growth channels for PS App by developing cohort analysis and audience models, leading to new lifecycle campaigns targeting high-value user segments.- Drove product enhancements to boost app engagement and installs -- including deeplinking functionality and integration with ESP. Collaborated across teams to ensure successful implementation and resource allocation.- Led a comprehensive review of marketing communications opt-ins, coordinating cross-functional ideation to establishing a new value proposition framework. This work resulted in two impactful campaigns, laying the groundwork for continued optimization. -
Product Marketing, Platform EngagementSony Interactive Entertainment 2019 - 2022San Mateo, California, UsResponsible for maximizing engagement of the player base through supporting the growth and development of a unified network and personalized communications.- Co-led the launch of the unified PS App by developing the go-to-market (GTM) plan and promotional video, while also contributing to product positioning and messaging strategies.- Institutionalized data-driven lifecycle marketing to drive game completion and revenue. - Boosted PS5 feature discovery and user engagement with data-driven communication strategy for the onboarding program.- Drove 2-step verification adoption campaign increasing conversions xx% and reducing account takeover risks xx%.
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Associate Manager, Lifeycle MarketingSony Interactive Entertainment 2018 - 2019San Mateo, California, UsManaged a team of two, overseeing multi-channel lifecycle programs for PlayStation Store, subscription services, and software titles.
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Customer Lifecycle Marketing ManagerSony Interactive Entertainment 2015 - 2018San Mateo, California, UsDeveloped email strategy to grow database and drive conversion for PlayStation software, hardware, subscription, and e-commerce business. Optimized campaign effectiveness, including developing test plans, establishing best practices, and evangelizing learnings. • Standardized dynamic personal recommendation and upsell in player lifecycle communications• Collaborated with Analytics team to operationalize behavioral data and improve the value of CRM programs through personalization. • Advised on the customer segmentation strategy for paid social advertising; partnered with product marketing to ensure campaign and business needs are met.
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Marketing ManagerRobert Half International 2013 - 2015Menlo Park, Ca, UsLead the annual marketing programs and one-to-one customer marketing initiatives designed to drive prospect conversion and retain customers across the company’s administrative and legal staffing services divisions. Robert Half is the world’s first and largest specialized staffing firm, providing skilled professionals in the fields of accounting and finance, technology, legal, creative, marketing, and administration. -
Features WriterThe Piedmont Post 2013 - 2013With a weekly readership of 10,000, the Piedmont Post is a staple news source for the City of Piedmont since 1999. As Features Writer, I authored weekly human interest stories about the people and events of the city. I also proofread and edited press releases for editorial articles.
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Director Of Marketing And CommunicationsBerkeley Symphony 2010 - 2012Berkeley, Ca, UsOversaw the strategy and execution of all brand marketing and public relations campaigns for the award-winning regional orchestra, including a brand refresh initiative, in support of the Symphony’s eight (8) annual performances, and increased the subscription and single ticket revenue by 4%+ per concert.
Jenny L. Skills
Jenny L. Education Details
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Indiana University BloomingtonArts Administration -
University Of California, DavisInternational Relations
Frequently Asked Questions about Jenny L.
What company does Jenny L. work for?
Jenny L. works for Google
What is Jenny L.'s role at the current company?
Jenny L.'s current role is Senior Product Marketing Manager | B2C & PLG Growth & Lifecycle Strategies | Go-to-Market Orchestrator 🪄.
What is Jenny L.'s email address?
Jenny L.'s email address is le****@****ail.com
What is Jenny L.'s direct phone number?
Jenny L.'s direct phone number is +141555*****
What schools did Jenny L. attend?
Jenny L. attended Indiana University Bloomington, University Of California, Davis.
What are some of Jenny L.'s interests?
Jenny L. has interest in Poverty Alleviation, Children, Arts And Culture, Education.
What skills is Jenny L. known for?
Jenny L. has skills like Marketing, Email Marketing, Public Relations, Social Media, Social Media Marketing, Event Planning, Online Marketing, Event Management, Direct Marketing, Editing, Management, Research.
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