Clarice Lee Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, On, Canada

• Managed Shopify Paid Search activities in APAC & EMEA• Increased CVR by designing and conducting A/B tests including landing page, ad copy, and keyword testing • Achieved campaign & ad group naming convention parity across regions by consolidating 15 accounts to 6 accounts with account restructure • Increased conversions through improving localization efforts in international markets with country analysis & insights, conducting competitor research, expanding & translating keywords, and localizing ad copy• Assisted Data Science in creating Mode dashboards for performance tracking by identifying tech debt & data inefficiencies• Garnered leads by devising & testing new strategies such as DKI, RLSA campaigns, DSA page feeds, broad match campaigns • Grew reach and brought leads by researching & launching 96K unique keywords worldwide in 14 languages • Worked with UI/UX designers, engineers, and other marketers with CRO projects and new product GTM • Received Shopify Growth Award 2022

Toronto, Ontario, Canada

Google (Search, Display, Video, App, Shopping), Bing, & eCommerce (Amazon) campaigns, representing Holt Renfrew, Corby Spirits, SpinMaster, and Jamieson Vitamins.• Translated performance data into actionable insights, optimized campaign performance through data-driven decisions, and devised creative SEM strategy/ad copy, lowering CPC and increased CTR • Aligned with clients’ business objectives through regular communications, presentations, & QBRs• Educated clients on SEM fundamentals to facilitate understanding of the channel & highlight the benefits of Paid Search• Established quarterly testing framework to recommend new Beta testing opportunities to capture new audience• Conducted landing page analysis through A/B testing and presented UX research, recommending improvements for user experience to lower bounce rate and increase pages/session• Researched and presented competitor analysis using SEMrush, Google Trends, Google Ads, and Google Analytics data• Trained peers in Search implementation, analysis, Q/A, platforms proficiency, and Excel operations to improve team efficiency

Toronto, On, Canada

Paid Search (Google/Bing) & App(Google UAC/Apple) campaign planning, execution, optimization, analysis, & reporting for Kraft Heinz, Starbucks, Novartis, Abbott, Panera, Xiidra, Beam Suntory, Jack Daniels, Bombardier, UQAM• Automated reporting cadence through dashboard creation on Data Studio & Excel• Analyzed data & developed actionable insights for client presentations & account optimizations• Increased account CTR through extensive data-driven keyword expansion and optimization • Executed conversion tracking via Google Analytics to facilitate better measurements of account success• Increased app downloads through successful creation & management of Apple ads and Google UA campaigns• Conducted and presented UX research to identify website inefficiencies in comparison to competitors

Greater Los Angeles Area

Relationship Management • Managed La-Z-Boy paid search accounts across US and Canada• Coordinated with media partners to establish latest industry best practices• Collaborated with internal stakeholders to deliver a holistic media strategyData Analysis• Analyzed data and developed insights to prepare presentations for quarterly business reviews• Leveraged cross-tier strategy to minimize keyword overlaps and limit CPC inflationOptimization/Execution• Responsible for weekly ad copy rotations including creation and implementation• Executed search tactics such as proximity targeting, remarketing and day-parting• Streamlined workflow by drafting reporting templates and enhancing the billing process

Greater Los Angeles Area

• Forecasted the optimal inventory volume by conducting breakeven analysis• Negotiated with overseas manufacturers to enhance communication & operations• Managed Tin Parade's Pinterest & Instagram accounts• Increased engagement on social media accounts through content creation & audience engagements

Greater Los Angeles Area

• Researched current issues and influential figures to provide different perspectives on controversial topics• Facilitated efficient event operations through planning and strategizing event timeline• Supported marketing efforts including offsite television recording of the organization's upcoming TV series• Promoted consistent communications with members through email marketing (MailChimp)

Jung-Gu, Incheon, Korea

• Reported on company financial statistics through competitor and market trend analysis • Served as liaison between the offices in Korea, China, and Singapore by translating communication materials• Translated and organized educational materials to facilitate understanding of semiconductor chips within the company• Utilized internal data and calculated KPIs for performance review

Shanghai City, China

• Transcription & Translation of different documents • Conducted competitor analysis through data and market research • Identified strengths and weaknesses through SWOT analysis to come up with solutions and recommendations for clients• Conducted case studies to strengthen the team's understanding of technical terms and mechanism of the products and industry while highlighting the success factors of similar companies• Taking and organizing notes during meetings with clients and field experts to become SME of the specific fields

Shanghai, China

• Processing, sorting and translating documents • Office assistance• Organizing data in spreadsheets with Excel

Bachelor'S Degree, Business Administration And Management, General

Bachelor Of Science - Bs, Business Administration, Management And Operations

Activities and Societies: Alpha Phi Omega, Expat Society Minor in Psychology