I used to think sales was all about logic. Numbers, stats, bulletproof presentations—that’s how you win people over, right?But I’ll never forget sitting in front of a potential client, explaining everything perfectly, and seeing their eyes glaze over. I lost the deal, and worse, I couldn’t figure out why.Turns out, I wasn’t connecting with them. I was speaking to their brain when I should’ve been speaking to their fears, their hopes, their gut. That’s when I fell headfirst into psychology—and then into writing.Writing taught me how to take what I knew about sales and make it feel human. I started experimenting, weaving stories, and tapping into the emotions that actually drive decisions. The results? Clients didn’t just listen—they leaned in.Now, I help wealth advisors do the same. If you’re tired of your pitches getting ignored and your value going unnoticed, I’d love to show you how a few well-chosen words can change everything.It worked for me. It can work for you, too.
Freelance
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Sales PsychologistFreelanceBretby, Gb
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The Closer'S Edge.Freelance Apr 2022 - Present“The Closer’s Edge”What It Is:It rewires the way you think, feel, and act during sales interactions. Instead of relying on pushy tactics or scripts, i teach you to:• Understand the psychology of your buyers.• Build trust by being authentic and empathetic.• Selling feels natural and pressure-free.Why It Works:Focus on Emotional Alignment: Selling becomes effortless when it feels aligned with who you are. I help solopreneurs remove fear and embrace their natural confidence.• Mastering Buyer Psychology: Solopreneurs learn what buyers really want—trust, connection, and confidence.• Rooted in Transformation, Not Tactics: Instead of a quick fix, I focus on a lasting mental shift that changes how solopreneurs approach sales forever.Who It’s For:• Solopreneurs struggling with sales anxiety.• Those who avoid selling because it feels inauthentic or overwhelming.• Entrepreneurs who know they need to sell but hate the process.———————————The Unaware-People who don’t realize their dislike or avoidance of sales is costing them money.They often blame external factors like their offer, pricing, or the market, rather than recognizing flaws in their approach to selling.The Aware- These individuals know they have a problem (e.g., “I’m bad at sales,” or “My leads aren’t converting”), but they don’t know what’s causing it or how to fix it.Solution Aware-These individuals understand that sales coaching or systems can help, but they’re overwhelmed by options or skeptical of results.Product Aware:These individuals know i exists but may not fully trust my offer yet.————————I used to hate sales. It felt awkward and fake. Then I realized I wasn’t selling—I was solving problems. Everything changed.Every ‘I’ll think about it’ isn’t just a lost deal. It’s a lost opportunity for growth. Are you OK leaving that on the table?
Lee Cliffe Education Details
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Business Buyers ClubM&A -
Entrepreuers CircleBusiness Coach -
Sir Thomas Boughey
Frequently Asked Questions about Lee Cliffe
What company does Lee Cliffe work for?
Lee Cliffe works for Freelance
What is Lee Cliffe's role at the current company?
Lee Cliffe's current role is Sales Psychologist.
What schools did Lee Cliffe attend?
Lee Cliffe attended Nottingham Trent University, Staffordshire University, Business Buyers Club, Entrepreuers Circle, Sir Thomas Boughey.
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