Strategic consulting services for purpose-driven organizations. Our work drives change on several levels. We partner with smart, growing organizations to build strategy and structure that sharpens and magnifies local impact. With collaborative initiatives that have the potential to catalyze systemic change, we define and facilitate the process for change, rally stakeholders, and strengthen engagement. We provide insight through powerful research. We shape authentic engagement strategies. We create break-through messaging and communications that enable voices to be heard. We coach leaders and teams in fostering diverse, inclusive, and respectful cultures.

Marketing Research, Advertising and Marketing Communications

Led the organization's brand development and visibility, growing programs and partnerships that champion and engage creative arts expression as a path towards improved health and well-being for individuals and communities. The Foundation for Art and Healing harnesses the power of the arts to address health issues by designing and offering creative expression based solutions, and partnering with organizations to fund, develop, and distribute programs that deliver measurable results.

Senior leader responsible for global brand strategy, communications, and corporate engagement. Identified and developed strategic opportunities, strong innovative global partnerships, and generated excitement and engagement in support of EMpower's mission to empower at-risk young people in emerging markets countries.

Senior executive responsible for integration and oversight of all marketing, advertising, social and interactive media, public relations, and corporate communication functions for the academic medical center and the Bristol-Myers Squibb Children’s Hospital. Established a results-oriented, high-impact marketing and strategic communications function integrated across 3 system hospitals, the UMDNJ-Robert Wood Johnson Medical School, and the Cancer Institute of New Jersey. Launched new service initiatives in pediatric oncology and cardiac surgery, diagnostic technologies, and a sleep center program.

Senior Marketing Communications and Business Development executive responsible for brand management, strategic communications, and supporting growth strategies for a 1062 bed academic medical center and integrated delivery system. The system was comprised of 3 acute care hospitals including the Children’s Hospital at Montefiore; a physician network of over 1500 faculty and voluntary physicians; 21 primary care practices; multiple specialty centers in the Bronx and Westchester counties; a large Home Health Agency; and the Contract Management Organization which negotiated and managed all managed care contracts on behalf of the network.

Coordinated strategic planning process with senior management and Board of Directors leadership on behalf of the hospital. Led market research and analysis to identify growth opportunities for service lines and products, locations of ambulatory centers, and physician recruitment options. Identified new business opportunities within affiliate relationships (New York Presbyterian Medical Center, HealthStar Network) and with local non-profit and for-profit potential partners. Developed and implemented a yearly integrated Marketing and Communications Plan including advertising, website development and targeted outreach channels.