With many years within the design, fashion and retail Industry my company offers senior level consulting for short and long term freelance commitments. Specialising in concept strategy, product development, production and packaging.Customer base: *EA Games / DICE EA Digital Illusions CE.*Adidas / Yeezy / Kanye West.*Resteröds Trikå.*Venue Retail Group.*Don Donna.*Handskmakaren.*Rizzo.*A-TO-B*Holger Accessories.*Kulturhuset Stadsteatern.*Unibail Rodamco / Mall of Scandinavia*Inter IKEA Systems B.V.*Stadium Sweden AB

Co-founder of By The No.Brand developer and company strategist for fashion brand BY THE NUMBER.Apparel, shoes and accessories design. Logo graphics, packaging and conceptual development. Co-creators invited to share the creative process and to explore the boundaries between art and commerce.*AW15 co-created together with artist Jesper Waldersten.*SS16 co-created together with choreographer Kenneth Kvarnström.

Contracted as external Creative Director via Lee Cotter Creative. Creating an overall creative and commercial brand platform for the 5Preview brand.The task is broad and contains basically all aspects and touch points. Conforming new strategies to meet an ever changing market as well as designing packaging and collections.I generate ideas, visualise goals and guide the managing team to work towards my specific targeted vision.

Contracted as Venue Retail Groups external Creative Director via my company Lee Cotter Creative. Creating a commercial platform for the company with content conforming to the set goals and objectives. I generate ideas, forecasts and guidance that incorporate functionality and commercialism, that are aesthetically suitable for each of the company brands and store concepts. By utilizing existing company organisation I ensure that all parties create products, lines and offerings that all reflect the quality standard, ambition and goals set forth by company management and CEO.

ASFB is an independent organization created by and for the Swedish fashion industry, with the purpose of bringing together, supporting and promoting the industry itself. The organization works to further the Swedish fashion industry’s professional, cultural and academic impact, nationally and globally. Through a number of different projects and initiatives, ASFB aims to contribute to the industry’s economic growth and increase opportunities for those working within it. The core activities of the organization focus on exporting, encouraging and supporting entrepreneurship and innovation and the high quality that characterizes Swedish fashion design.

Contra is a new sports & lifestyle brand. I have created a brand that bridges the gap between everyday life and active training.High-end activewear fabrics and production techniques, accessories and details created a marriage between two worlds. The one of sports and the one of fashion. The outcome became a wardrobe aimed to suit a active person - well dressed at all occasions. A day-to-day fashion sports collection with my hand writing and signature. I call it “timeless training”.

Mall Of Scandinavia - The designer gallery.Contracted as external Chief Editor (Creative Director)via my company Lee Cotter Creative. My role is to create bi-yearly collections/themes that are applied to ensure that the areas are constantly evolving and always offering the customer a new experience. The tasks consists partly of straight design management for graphics, interior design and communication. And partly by creating a theme-base for the company to build it´s content upon. A clear theme/story that should be told. I also guide the company to connections with tenants for creative pop-ups, suggestions of new interesting partnerships and collaborations within fashion, art and lifestyle. All created with sales, footfall and publicity in mind.

Co Founder of Shoerepair Sweden AB. Brand developer and company strategist for fashion brand V AVE SHOE REPAIR. Apparel, shoes and accessories design. Logo graphics, Interior design, packaging and conceptual development.The brand has been declared an international success, distributed through Independent fashion stores though-out the world as well as in free standing concept stores in Scandinavia, Asia and online.Design accolades:*Café awards 2006*Habit fashion awards 2007 - Designer of the year*Elle fashion awards 2009 - Designer of the year *Vogue Italia 2011 - Talent of the year

Co founder of Awesomerags holding AB. Creator of the Awesomerags concept and business model. Continues brand development & concept strategy. I generated new development deals in numerous projects.

Co founder of Restore Retail AB. Established concept strategy and multbrand lifestyle concept for Awesome rags at the PUB department store, Stockholm. Built, shaped and enginered the retail business for the Restore retail company. I created a strong conceptual platform for a planed expanssion.

Creator and developer of various concepts under the RNB company. Among them NK, Steen & Ström (NO), Solo, Champagne. Active as a member of Portwear retail management team.

Brand development, colletion design, QC and order placement for the RNB groups inhousebrands Mono & Leopold.

My position as buying manager held responsibilities to budget, plan, direct, and coordinate the activities of all active buyers under the Portwear retail company (affiliated company to RNB). It further involved the responsibility to ensure the purchasing of seasonal goods and brands meet the requirements of each concept standard and business model. Concepts consisted of NK Department store. Solo chainstores and Champagne stores. The position later progressed in to a more conceptual role and was re-named Creative Director in 2005.

Budget planing, actively buying fashion brands for the NK departmentstore under the Portwear retail company.Attending runway shows, trade shows and showrooms throughout the world bringing leading fashion brands on to the Swedish fashion scene.