Marketing Manager
Current• Conceptualized, designed, and produced new company branding, visual identity materials, magazine advertisements, product brochures, direct mail, product specification sheets, and a brand-new company website (www.tslight.com).• Coordinated and collaborated as the point of contact in the creation of the brand-new e-commerce website (www.tsstage.com), using the Shopify e-commerce platform with an outside marketing agency. Responsible to update product catalog and works with vendors to have the most up-to-date information and graphics available for each product.• Coordinate with the sales team to generate creative ideas regarding marketing initiatives for new lighting products within the architectural and theatrical markets.• Develop and maintain media contacts with industry trade publications to preserve a consistent marketing calendar.• Responsible for company communications, ranging from email campaigns to social media management.