• Conceptualized, designed, and produced new company branding, visual identity materials, magazine advertisements, product brochures, direct mail, product specification sheets, and a brand-new company website (www.tslight.com).• Coordinated and collaborated as the point of contact in the creation of the brand-new e-commerce website (www.tsstage.com), using the Shopify e-commerce platform with an outside marketing agency. Responsible to update product catalog and works with vendors to have the most up-to-date information and graphics available for each product.• Coordinate with the sales team to generate creative ideas regarding marketing initiatives for new lighting products within the architectural and theatrical markets.• Develop and maintain media contacts with industry trade publications to preserve a consistent marketing calendar.• Responsible for company communications, ranging from email campaigns to social media management.

• Developed and implemented industry-specific websites for MSP (Managed Service Providers) and IT (Information Technology) companies using the Joomla and WordPress content management systems.• Conceptualized, designed, and produced client marketing materials including brochures, business cards, direct mail pieces, and printed newsletters for clients.• Coordinated with the internal marketing team and outside vendors for website landing pages, printing, and distribution of marketing materials for clients and industry trade shows.• Frequently communicated with clients via the ConnectWise platform, live chat, and telephone answering ticket requests for website support.

• Primarily operated in a support role in marketing campaigns for hospitals in the direction of the Creative Director and Web Development Manager.• Worked collaboratively with the Creative Director to develop conceptual ideas, layouts, and final artwork for print advertising, billboards, direct mail pieces, and annual reports primarily marketing healthcare, manufacturing, and tourism companies.• Collaborated with the Web Development Manager developing websites. Tasked with creating website design concepts that the web team would develop into an operational website.

Responsible for the creative direction and implementation from concept to completion in projects including advertising, marketing materials, and pagination of two daily newspapers, two weekly shoppers, and one monthly newsletter. Publications included The Herkimer Evening Telegram, The Little Falls Evening Times, Mohawk Valley Pennysaver, and Images.