Lee Crowe Email & Phone Number

Franklin, Ma, Us

▪ Recruited to lead sales, marketing, and business development efforts.▪ Key member of the senior management team and instrumental in developing the company’s strategic direction and 5 year plan.▪ Reorganized the sales and marketing department to better position the company in the CMO market and provide complete coverage of strategic OEMs.▪ Increased market presences through effective advertising, attendance to key OEM shows and regional representation for key accounts.▪ Brought on 3 new major and strategic customers with MSAs completed making Tegra a preferred vendor. ▪ Initiated and executed over 12 LTAs/MSAs with key customers placing over 50% of company's revenue under contract.▪ Increased sales from low single digit to double digits and met/exceeded sales budget and financial goals 5 of the last 6 years. (10.5% CAGR, all organic growth.)

• Recruited to lead sales, marketing, and business development.• Defined and implemented immediate and long-term strategies, reorganized/expanded sales force, and added new markets.• Provided leadership, identified untapped opportunities, and implemented sales effectiveness tools. • Successfully negotiated and implemented long term agreements (LTAs) generating significant revenue.

• Promoted to run the SSi division after developing strategy and business case for internal startup, selling it to the Board of Directors, and leading the acquisition and integration of SSi. Achieved positive sales growth and met all financial targets in first 12 months as General Manager.• Directed P&L, sales, marketing, operations, supply chain, quality, customer service, and regulatory; led 90+ staff.• Grew from $20 million to $50 million in global sales, making SSi the fastest-growing and highest-margin business in Symmetry.• Developed and identified contract/pricing for distributors in 60+ countries.• Reduced costs and improved productivity by streamlining operations and reorganizing the sales and marketing function.• Played a major role in 2 additional acquisitions, including Codman Instruments (a Johnson & Johnson company), resulting in a new $110 million company, Symmetry Surgical; built international sales organization and managed $21 million in OUS sales

• Promoted to lead global market expansion and drive growth both organically and through acquisitions; increased annual sales worldwide to $300 million. • Opened sales and engineering office in Japan and developed the PacRim market; negotiated an LTA with Japanese orthopedic company, doubling sales within the region.• Propelled global direct-to-distributor sales from $550K to $6 million in high-margin revenue starting the Global Distribution business for Symmetry.• Developed the business case and strategic plan for Symmetry Medical Malaysia and was 1 of 3 key executives to execute plan and open Penang facility.• Wrote business case and led team for the acquisition of SSi and the creation of new division.

• Recruited to strengthen revenue and build the sales & marketing organization, including strategy, structure, collateral, messaging, accountability, reporting, and training programs.• Doubled division revenue to $40 million in 4 years by expanding into new markets and developing/launching 12 new products globally.• Strengthened awareness in European markets by re-branding product (Polyvac France); significantly increasing sales in 1st year.• Hired, trained, and led 14 direct sales reps in the US, Europe and Japan for OEM markets.

• Recruited by senior management to develop marketing, sales and logistics strategy for joint venture with Medtronic, which the 1st viable image guided surgery system to market. Hired and trained 4 Regional Managers.• Designed, developed, and conducted sales force training program to more than 300 S&N distributor reps.• Wrote marketing, sales, and logistics plan defining breakeven point and ROI targets for new sales.

• Promoted to direct sales efforts for the endoscopy division; increased annual sales to $47million in 1 year achieving sales budget and financials.• Converted and restored key hospital accounts including Mt. Sinai and Columbia-Presbyterian, unseating Zimmer as the entrenched competitor and regaining more than $1 million in annual revenue.• Developed and implemented contract compliance monitoring system that added more than $500K revenue in 1st year.• Created a P&L format to quickly determine profitability of competitive conversions; model was adopted by the finance department and rolled out across the organization.

• Reversed declining sales in underperforming Northeast US region and delivered 12% year-over-year growth.• Developed key accounts and KOLs; secured placement on purchasing contracts, and implemented sales accountability.

• Promoted following merger of Hall Surgical and Linvatech, creating a $228 million global organization.• Defined global sales strategy for Hall Surgical and Linvatech; achieved exceeded sales budget and $35 million in profit during 1st year.• Merged 2 marketing departments; improved efficiency and lowered operating by 10%.• Increased sales $5 million over 3 years by developing strategy and financial program to buy back outmoded instrumentation and provide new equipment; maintained authorized service providers (ASPs) and margins.• Worked with marketing departments in Europe, Asia and the Pacific Rim to increase revenue outside the US.

• Led 17-member team of field marketing specialists; directed sales efforts of 72 Zimmer sales offices with 400+ reps.• Drove sales to $100 million; exceeded sales targets for 8 consecutive years, achieving as much as 20% over goal.• Improved communication, tracking and reporting by automating and standardizing the field sales reporting process.