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A proven, confident executive leader in the signage, branding, and graphics industry. My leadership style is one of servant leadership – with a belief that we should not ask our people to do anything that we are not willing to do ourselves, as leaders. With a signage sales background, I’m able to bring together all facets of the business through educating them on the needs of the sales team, while balancing the capabilities, capacities, etc. of our operations staff. In 2019, I was recognized by the International Sign Association as an Elite leader in my industry - symbolizing the next generation of leadership. I am proud to have established a team of like-minded professionals that have piloted Poblocki’s Southeast Business Unit to record levels of growth and success.
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PresidentFirebird Sign Company Aug 2024 - Present -
President & CeoPoblocki Sign Company Llc Feb 2023 - Jul 2024Milwaukee, Wi, Us -
Vice President / CooPoblocki Sign Company Llc Jan 2022 - Feb 2023Milwaukee, Wi, Us -
Vice President / Se Business Unit LeaderPoblocki Sign Company Llc Mar 2020 - Jan 2022Milwaukee, Wi, Us• Autonomous leader of all functions of Poblocki’s SE Business Unit. All areas of the business (sales, PM, design, estimating, production, installation, accounting) directly or indirectly are under my leadership. Executive Leader of SE Business Unit’s leadership team of 6 individuals. SE Business Unit’s reach is nationwide through team members in NC, SC, VA, TN, & FL.• Member of Poblocki’s Executive Leadership Team, with positions on Marketing Team and Branding Team on an ad-hoc basis. Position on Poblocki’s ELT allows for collaboration with 3 other colleagues in Business Unit Leader role.• Directly serves as sales manager for SE Business Unit sales team and for FL Business Unit sales team. Direct visibility of sales pursuits allows for operations team to have early and consistent insight to the sales pipeline.• To allow and promote growth, many new positions have been created under my leadership. Those positions include: estimating & special projects leader, production foreman, production graphics leader, multiple project coordinators with individualized focus, & sales assistant. A culture of promoting from within has been established in SE Business Unit with 6 internal promotions occurring in the past 4 years, many for the new positions.• Represented the interests/growth of the SE Business Unit in the acquisition of a Florida-based facility. Conducted market research/interviews (2018), created and delivered acquisition presentation to BoD (2019), and became hands-on in integration of Stellar Sign & Design’s (Orlando) 2020 acquisition. Currently serving on Florida Business Unit’s Leadership Team, as only Poblocki leader serving on multiple leadership teams. -
Operations LeaderPoblocki Sign Company Llc Apr 2017 - Mar 2020Milwaukee, Wi, Us• Leader of Poblocki's Southeast Operations including: Accounting, Estimating, Illustration, Installation, Production, & Project Management teams• Serves the SE team with additional People & Culture and Information Technologies leadership, as needed• Responsible for creating and sustaining strong (crucial) relationships with nationwide strategic partner network • Through 6 years of architectural signage outside sales experience, acts as hands-on adviser to SE Sales Team on prospecting, sales strategy, and client managementI view my most valuable contribution to the team as being a servant leader of a close-knit group of like-minded individuals. My primary focus is to enrich the lives of our team so that they can do the same with all whom they interact with. I am focused on developing the next generation of talent and leadership, while expanding Poblocki's Southeast footprint. -
Sales ConsultantPoblocki Sign Company Llc Jun 2011 - Apr 2017Milwaukee, Wi, Us• Architectural Signage Consultant driven to provide custom signage solutions for interior and exterior applications. The face of an established, proven signage provider with 80+ years in the business. Fortunate to operate on a repeatable model that integrates in-house capabilities with remote partners that allows guaranteed successful projects through the country. • Focused on business development with a multi-faceted approach. My goal is to provide a cost-effective, organized approach for general contractors, to consult with architects and designers to help them provide a stellar signage package to their client, and to work directly with end-users of signage to ensure an easy, seamless project that requires little input, but provides an extreme level of satisfaction at project completion. • Adept at involvement on a project at any stage or phase in the project's life cycle. Comfortable working with a blank slate to provide a turn-key approach or to bring value through manufacturing/installation services and suggestions for improvement on an existing signage package. Typical procurement models include design/build, negotiated with slight drawings/planning development, or hard-bid on a package developed by others. • Seasoned in building and maintaining a manageable, but sizable client-base through referral based business and business development via cold-calls, mutual connections via LinkedIn, and prospective active projects with signage needs through news/industry publication. • Proponent of constant-contact and client management through Salesforce CRM. I manage my follow-up schedule, advancing projects, and projection forecasts of existing projects through this software. -
Hardlines ManagerDick'S Sporting Goods Aug 2010 - Jun 2011Coraopolis, Pa, Us• Managed a team of 25-30 associates at a location with $5 million of annual revenue • Implemented changes that resulted in 18% increase in sales in each of three departments managed • Recruited, interviewed, trained, and developed new hourly talent with personal interaction and through the use of Hodes Talent Solutions software. Two subordinates went on to become key-carrying supervisors for the company.• Sole person of responsibility recognized by the ATF for Knightdale location; accountable individual for review, approval, and storage of sensitive firearm purchase paperwork • Developed and utilized interpersonal communication skills to resolve difficult customer situations as well as reach out to local teams and coaches to develop working relationships as a local supplier of sporting goods equipment. -
General Sports Sales LeaderDick'S Sporting Goods Nov 2006 - Aug 2010Coraopolis, Pa, UsMaintained hourly supervisory role while attending college full-time. Oversaw departments with 5-10 employees and acted as oversight for scheduling and payroll concerns. Completed training in advance of promotion to management by serving as leader of multiple individual departments and by directing departmental re-merchandising efforts, maintaining loss prevention standards, and re-focusing department efforts on superior customer service in a location that maintain $16 - 20 million in sales throughout time spent there.
Lee Dawson Skills
Lee Dawson Education Details
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North Carolina State UniversityBusiness Management - Marketing -
Wake Technical Community CollegeCollege Transfer
Frequently Asked Questions about Lee Dawson
What company does Lee Dawson work for?
Lee Dawson works for Firebird Sign Company
What is Lee Dawson's role at the current company?
Lee Dawson's current role is President at Firebird Sign Company LLC.
What is Lee Dawson's email address?
Lee Dawson's email address is ld****@****.rr.com
What is Lee Dawson's direct phone number?
Lee Dawson's direct phone number is +141445*****
What schools did Lee Dawson attend?
Lee Dawson attended North Carolina State University, Wake Technical Community College.
What are some of Lee Dawson's interests?
Lee Dawson has interest in Traveling, Fishing, Tennis.
What skills is Lee Dawson known for?
Lee Dawson has skills like Sales, Customer Service, New Business Development, Marketing, Crm, Account Management, Advertising, Training, Marketing Strategy, Salesforce.com, Management, Marketing Communications.
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