Lee Densmer

Lee Densmer Email and Phone Number

Content Marketing Strategist and Business Owner @ Globia Content Marketing
Boise, ID, US
Lee Densmer's Location
Boise, Idaho, United States, United States
Lee Densmer's Contact Details
About Lee Densmer

I build and run B2B content programs that drive awareness and growth, focusing on the language services industry. If you are publishing content but aren’t growing your audience and seeing an increase in revenue then something’s wrong. Content marketing should yield 6x the ROI of other marketing methods. But yet marketing directors tell me they: --are blogging and posting on social but it’s random and they want to 'put strategy around it'--have a sales team saying ‘where’s the content’ or ‘our content sucks’ --lack the bandwidth or expertise to build a content strategy themselves--have an agency writing their content but are frustrated because they don't understand the industry --don’t know what their target audience wants to hear about so are writing about the same things as everyone else --have a content development process that is chaotic and stressful If any of these challenges ring a bell for you, there's a fix: Long-term, part-time content strategy and program execution that drives awareness and leads, frees up your time, and grows revenue for your business. If you work with with me you will get: ➡️ Revenue growth from content aligned with your top-value buyer➡️ Done-for-you execution of your ongoing full-funnel content program➡️ Multiplier on your content ROI because of planned repurposing and broad distribution➡️ High-quality, substantive content due to my subject matter expertise My clients would say I am both strategic and tactical, I focus on teamwork and communication, and that I provide organization and focus to everything I touch. ‘Lee is a rare gem! She is not only fluent in the language of localization, but also keeps her finger on the pulse of content strategy best practices. From helping us produce compelling campaigns, to refining our personas and improving operational efficiencies, she has been an invaluable asset to our team.’—Natalie Ayers, Senior Director of Marketing at United Language GroupAnd what about me as a human? I love to hike and run trails, cook, golf, and travel (34 countries so far). Lifelong student, teacher and writer. I was born in Peru and I speak Spanish. I live in Idaho with my husband, son, and ancient Westie terrier. If you're a language services provider who needs to improve your content program to drive growth, DM me. We can chat about your goals and gaps.Www.globiacontent.com/lspservices

Lee Densmer's Current Company Details
Globia Content Marketing

Globia Content Marketing

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Content Marketing Strategist and Business Owner
Boise, ID, US
Employees:
3
Lee Densmer Work Experience Details
  • Globia Content Marketing
    Content Marketing Strategist And Business Owner
    Globia Content Marketing
    Boise, Id, Us
  • Globia Content Marketing
    Owner And Content Marketing Strategist
    Globia Content Marketing Mar 2023 - Present
    Boise, Idaho , Us
    Globia is a content marketing agency helping language services and language technology companies drive revenue with buyer-aligned content strategy, editorial planning, and content development. We do: • Content strategy - buyer personas, channel strategy, differentiation, messaging. Strategy answers the question: "Who do we speak to, how, about what, and where?"• Calendar planning - full funnel, across all content types • Content repurposing - create once, re-use everywhere (CORE)• Content development - writers with localization expertise• Content team or agency management • Competitor content audits • Thought leadership programs • Social selling strategy - teaching teams the why and how of LinkedIn DM me with your goals and questions about how I can help. https://globiacontent.com/lspservices
  • Assistance League Of Boise
    Chair And Volunteer
    Assistance League Of Boise Jul 2021 - Present
    Garden City, Idaho, Us
    ALB helps local school-age kids. As a volunteer-led organization we: • Assist local low-income school age kids to select coats, shoes, and clothes as part of the Operation School Bell program (~3,500 children)• Help high school students choose and rent low-cost tuxes and dresses for formal dances with the Cinderella’s Closet program• Work in the thrift store which is the major generator of program funding• Run monthly membership meetings as chairhttps://www.assistanceleague.org/boise/
  • Pros
    Senior Content Marketing Manager
    Pros Nov 2021 - Feb 2023
    Houston, Texas, Us
    I managed the content marketing strategy and operations for their SaaS platform. • Worked to understand product and buyer (aka buyer persona) and tailored content accordingly• Authored content and provided editorial, including for blogs, e-books, websites, and social. • Developed content strategy within ABM context• Partnered and collaborated cross-functionally with multiple departments and stakeholders, including social, digital marketing, product marketing, and product management. • Overhaul and reboot of blog, including optimizing all content for SEO.• Hired team and built operations, including implementing PM tool (Monday.com). • Implemented data-driven measurement and reporting strategy. • Championed brand voice and style and helped determine how it manifested across all content. • Worked with social media manager on maximizing promotion of content.
  • Rws
    Senior Content Marketing Manager
    Rws Oct 2018 - Jun 2021
    Chalfont St Peter, Gb
    I was responsible for content marketing initiatives for a $400M business such as:• Positioning, differentiator/USP, competitive strategy, buyer persona research, branding• ABM campaign development and deployment• Content strategy and planning / editorial calendar management• Content development including blogs, videos, ebooks, solution briefs, social content and industry articles• Podcast planning and production (first podcast in industry: GloballySpeakingRadio.com)• Webinar planning and production• Market and competitor research• Project management and team management (remote)
  • Moravia
    Senior Content Marketing Manager
    Moravia Jun 2016 - Oct 2018
    Brno, Czech Republic, Cz
    Responsible for global strategic marketing initiatives for a $400M business such as:• Positioning, differentiator/USP, competitive strategy, buyer persona research, branding• ABM campaign development and deployment• Global content strategy and planning / editorial calendar management• Content development for global audiences including blogs, videos, ebooks, solution briefs, social content and industry articles• Podcast planning and production (first podcast in industry: GloballySpeakingRadio.com)• Webinar planning and production• Market and competitor research• Project management and team management (remote)
  • Moravia
    Sr. Product Marketing Manager
    Moravia Mar 2014 - Jun 2016
    Brno, Czech Republic, Cz
    • Identified and built services matching client needs, conducted research on market demand and competition, and developed strategies related to pricing, product naming, brand look/feel and go-to-market approaches. • Created sales training and sales enablement materials. • Applied extensive market and competitive research and analysis strategies to identify four new specialized service offerings to address the needs of Fortune 500 clients. • Drafted business plans and ROI calculations to drive creation of customized products and services for global clients. • Became subject matter expert (SME) for new services.• Identified operational gaps and built capabilities in order to execute new services.• Assisted with product messaging, value propositions and go-to-market (GTM) strategy for the new services.• Created sales enablement presentations and documents for training, services, and messaging strategies.
  • Moravia
    Solution Architect
    Moravia Jun 2012 - Mar 2014
    Brno, Czech Republic, Cz
    • Custom-built specialized globalization solutions to address the needs of Fortune 500 clients. • Created customized programs and services based on extensive research and interviews, designing unique, client-based solutions, aligned with specific business needs. • Built teams and operations to complete the new scope of work. • Drove positioning, branding and naming of new service offerings. • Procured over $3.2M of new business through authoring proposals, determining pricing, delivering presentations, and building trust and a reputation of excellence with prospective clients.
  • Hp
    Strategic Training Manager
    Hp Mar 2011 - Jun 2012
    Palo Alto, Ca, Us
    • Interviewed business unit leaders to assess training needs• Developed training programs for global colleagues • Instructed groups of up to 100 people remotely and in-person• Focused on customer service, influencing and team-building/management, and Gen Y in the workplace• Designed and completed benchmarking and satisfaction assessments
  • Lionbridge Technologies
    Solutions Architect
    Lionbridge Technologies Jul 2006 - Mar 2011
    Waltham, Massachusetts, Us
    • Analyzed the needs of Fortune 500 companies to make concrete recommendations regarding globalization SaaS, translation services, and language strategy consulting • Made frequent VP-level presentations to describe service offerings to clients • Developed training materials for sales and operations • Worked with operations to ensure transition from project award to active program • Conducted market research to understand needs aspects of business in 50+ countries• Created service programs for prospective clients to meet their business needs• Drove new operational models to align with and achieve client goals• Developed complicated ROI calculations and profit/loss statements• Created processes to maximize the time and effort of all contributors• Effectively managed collaboration and performance of local and remote (off-shore) contributors
  • Lionbridge Technologies
    Business Unit Manager, Content Development
    Lionbridge Technologies Mar 2003 - Jul 2006
    Waltham, Massachusetts, Us
    • Managed up to $20M of annual revenue, including effective control of profit/loss and cost of sales• Served as primary operational liaison with HP and several other Fortune 500 clients; ultimately responsible for successful program execution• Managed up to 15 direct reports; managed hiring, training, performance, promotions, and terminations• Directed, at a high level, the daily production of all North American content development projects• Defined and mandated quality processes to ensure consistent delivery• Developed and delivered training on a variety of topics such as working with remote colleagues, quality processes, risk mitigation and troubleshooting, and excellent customer service• Created proposals, cost estimates and solutions for clients such as HP, Nokia,
  • Sdl
    Client Services Manager
    Sdl 2001 - 2002
    Maidenhead, Berkshire, Gb
    Provided customer service, program management and solution building to several local (Boise) divisions of HP.
  • Sakson & Taylor
    Project Manager
    Sakson & Taylor 1999 - 2001
    Us
    • Managed client projects, including scope, schedule, budget and issues/risk resolution.• Coordinated the work of different resources. • Provided solutions and consulting to various clients on technical writing process (including XML and content management strategies). • Liaised with the localization partner to make sure content reached global markets.

Lee Densmer Skills

Program Management Localization Globalization Internationalization Translation Multilingual English Website Localization Technical Writing Outsourcing Strategic Planning Leadership Spanish Account Management Team Management Operations Management Team Building Team Leadership Seo Project Management Management Writing Process Improvement Business Strategy Requirements Analysis Customer Relationship Management Budgets Customer Relations International Business Problem Solving Planning Strategy Development Translation Management Data Analysis

Lee Densmer Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Romance Language Linguistics
  • Boise State University
    Boise State University
    Spanish And English
  • University Of Puget Sound
    University Of Puget Sound
    Professional Writing

Frequently Asked Questions about Lee Densmer

What company does Lee Densmer work for?

Lee Densmer works for Globia Content Marketing

What is Lee Densmer's role at the current company?

Lee Densmer's current role is Content Marketing Strategist and Business Owner.

What is Lee Densmer's email address?

Lee Densmer's email address is ld****@****ros.com

What schools did Lee Densmer attend?

Lee Densmer attended University Of Colorado Boulder, Boise State University, University Of Puget Sound.

What are some of Lee Densmer's interests?

Lee Densmer has interest in Social Services, Children, Cooking, Reading, Traveling (Foreign), Poverty Alleviation, Music, Running, Disaster And Humanitarian Relief, Human Rights.

What skills is Lee Densmer known for?

Lee Densmer has skills like Program Management, Localization, Globalization, Internationalization, Translation, Multilingual, English, Website Localization, Technical Writing, Outsourcing, Strategic Planning, Leadership.

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