• Concepted and collaborated on 360 rollout global seasonal campaign, resulting in 105% expected bookings• Expanded B2C reach by collaborating across teams to develop new digital campaigns (landing pages, email and paid/organic social) • Projects spanned increasing brand visibility and awareness, website development, Omichannel campaigns and experiential concepting

• Collaborated with client stakeholders to effectively transition outdated, limited-run campaign assets into international evergreen program• Developed landing pages and digital assets that align with brand and target audience needs• Clients: Available upon request

• Concepted and developed copy for client philanthropic partnership initiative, resulting in product sellout within days of launch and restock• Expanded B2B/B2C marketing by building out email campaigns, blogs, social content strategy and print marketing assets• Projects spanned website development, improving brand awareness and path to purchase, digital campaigns, social media influencer research and redefining copy strategy• Clients: Dip Devices and Green Koi Provisioning

• Developed branding, campaigns, websites, digital and social content to fit unique client goals• Collaborated with client stakeholders, conducted group ideation sessions, pitched and implemented concepts• Clients: District Candor Distilling, Nurnberg Scientific, TMG Property Management, Feed Fetch and NorthWest Engineering Service

• Worked with leadership to launch new brand. Developed a brand identity and content strategy Fortune 1,000 cybersecurity executives connected with and trusted• Collaborated cross-functionally to identify greatest sales team challenges. Crafted business case for new program formats; led to increased sales team close rates• Directed agenda development, sourced speakers, wrote/edited onsite marketing, email, social media and pr materials. Developed scripts for 60+ events• Continuously analyzed program data to customize content strategy for sales and marketing teams and improve future attendee experiences

• Directed content calendar execution and community development for 40+ exclusive conferences, growing participation to 700+ C-Level healthcare executives across country• Wrote/edited marketing materials (email, social, onsite, pr). Developed event scripts and presentations• Continuously analyzed program data to customize content strategy for sales and marketing teams and improve future attendee experiences

• Work with clients to understand challenges, analyze data and identify content solutions to reach unique goals• Concept and write copy for websites, promotional landing pages, email and social media campaigns, articles, blogs, scripts, internal communications and eCommerce• Pitch stories and write for digital and print publications• Select clients + publications: Diageo, PharmaCann, 1859 Magazine, Phoenix Home & Garden Magazine, Phoenix Magazine, Pop ‘stache, DHP Agency, and AKQA

• Identified gap in news coverage for Arizona State University’s Downtown Phoenix campus; created digital news publication to fill need; grew readership to 30,000+ monthly views and staff by 500% in 3 years• Interviewed sources for, wrote, fact-checked and edited daily articles covering breaking news, music, art, local business, health, local government, crimes and events• Leveraged site analytics to analyze and continuously improve SEO and content strategy• Expanded staff to 30+ student journalists and mentored new talent

• Wrote/edited company standard operating procedures; developed technical documents, presentations and press releases• Developed onboarding materials to streamline employee education and get team members up to speed quicker• Worked alongside marketing manager to write and edit marketing materials, blogs, email campaigns, social media materials and event assets• Additional areas of study/certification: Cannabis nutrition, propagation, integrated pest management, no-till farming and organic/Clean Green growing practices

• Managed medical cannabis preliminary research. Analyzed data and identified client's untapped target markets; collaborated with team to concept and propose new product and content strategy• Research led to creating “matter.” brand; targeted new customer segment and expanded client footprint• Client: PharmaCann

• Focused on internal comms; developed content and event calendars, weekly newsletters and content for local and global social channels• Started team to increase employee engagement; coordinated/managed events/ health and wellness programs

• Analyzed raw data to identify consumer purchasing trends for key product categories; presented findings and proposed strategies to reach untapped markets• Worked with stakeholders to develop Diageo community forum, which served as a way to continuously gather customer insights• Evaluated website analytics, proposed updated user engagement strategy; wrote website, video and social copy to meet new strategy• Worked on: Bulleit Frontier Whiskey, Smirnoff, Ron Zacapa, J&B Scotch Whisky, Captain Morgan, Johnnie Walker, Ciroc, Pimm's, Bundaberg Rum, Tanqueray Gin

• Conducted research for and wrote daily news releases under tight deadlines for all health and wellness network publications• Researched, wrote and edited FOB and feature articles for print magazines• Adapted printed articles for web; developed multimedia stories, slide shows and social media posts

• Identified and interviewed subjects, wrote and edited various articles for all magazine departments• Continuously proposed ideas; took over writing and editing feature well, front of book and back of book content as editors needed• Reevaluated current social media and SEO strategies. Presented more effective tactics to capture target audience and drive segment traffic to site, resulting in a build out of social media channels

• Collaborated with editorial team to identify all print and visual pieces for publication in print and digital journal editions• Copyedited all chosen submissions for AP Style• Designed page layout templates for print and online formats

• Planned, researched, wrote and edited music industry feature articles • Identified opportunity to expand coverage to American Southwest music scene. Sourced artists, albums, producers and shows to feature via articles and social media

• Analyzed consumer data and adapted findings for marketing, social media and press releases• Conceptualized, planned and executed research on marketing strategies for Millennial category. Created target market profiles based on findings and presented research across departments, resulting in a strategy to update client marketing campaigns• Translated all qualitative and quantitative research into tangible data for future market development efforts