Elaine Nagashima Email and Phone Number

Using Lean Startup principles, Olsen Solutions provides consulting services in product management, competitive analysis, product strategy and roadmap, UX design, analytics, marketing.Companies Olsen Solutions has helped include Facebook, Box, Microsoft, Medallia, One Medical Group, UserTesting, and HighTail. Learn more at olsensolutions.com

Stella & Dot Family of Brands is a social selling platform company that spans women’s lifestyle categories and operates in 6 countries.Jan 2015 - present:Currently lead product team in building and executing the roadmap for the Ever Skincare brand. Recent product launches include:- Created a responsively designed skin care quiz that recommends the right products based on several customer attributes- Launched a subscription program for auto-replenishment orders- Built a CRM-like tool to allow our independent business owners to better manage their orders and customers- Ensured the business could track channel sources and analytics on the site by implementing Google Analytics and Google Tag ManagerMay 2013 - Dec 2014:- Led Product team focused on optimizing ecommerce products and features.- Launched features like: shoppable UGC, checkout flow redesign, ability to purchase personalized products through engraving- Spearhead A/B testing and conversion rate optimization efforts to focus the team and company on data-driven decision making- Managed two direct reports

Company Acquired in September 2012Lead product team in strategy and development of features for a loyalty program catered to SMBs.- Implemented a revamp of the release cycle and product delivery process in an Agile development environment- Responsible for design and development of all the features for a new credit card-based loyalty product including: iPhone application, consumer site for enrollment and redemption of rewards, and merchant site for loyalty program and customer analytics, program setup, and reward management- Built consumer and merchant websites using responsive design (RWD) for cross-device user experiences- Wrote product specs, created wireframes and launched a version 1.0 product that enrolled nearly 1,000 SMB merchants and achieved PCI (Payment Card Industry) Level 1 Service Provider status within six months- Created roadmap, managed and prioritized backlog, and executed product launch plans

Product Marketing/Product Management for Yahoo! Small Business- Responsible for the marketing strategy, positioning and messaging for the Yahoo Small Business website- Presented business case and led cross-functional team including marketing, product, engineering, and user experience design to completely redesign the website, including the sales, checkout and ordering experience, which resulted in a 15% increase in order conversion rates- Developed strategy, product roadmap and created requirements documents for search engine optimization (SEO) initiatives designed to increase traffic to the site- Established data analytics strategy by implementing Omniture to ensure accurate web analytics, defining A/B testing approach and platform requirements, and recommending solutions for best practice metrics reporting- Created a business case for and successfully launched a content management system that allows our marketing team to build and launch landing pages for traffic acquisition optimization

Senior Product Manager at Yahoo! HotJobs- Launched new vertical landing pages product designed to increased acquisition traffic and introduce new monetization opportunities via sponsorship and ad placements- Developed product roadmap, created requirements documents, and launched multiple SEO (search engine optimization) initiatives that increase search engine referrals 70% YoY- Redesigned the job apply flow and, as a result, increased the conversion rate at all points within the transaction funnel resulting in over 25% increased in apply conversion rates- Launched HotJobs Facebook application in less than two months to help drive jobseeker traffic and engagement- Designed and launched product to capture, validate and prepare customer data for a successful migration of over $100 million of business to a new online application platform

Business school summer internship in the Microsoft Office group