Building the Modern Platform for Spirits & Wine

Lead marketing team and develop strategic marketing plan across all disciplines resulting in 115% YoY ARR growth. Work cross functionally as member of executive team to improve sales, customer success, and product development processes resulting in improved retention,close, and user engagement rates.

Led marketing strategy and execution for $30m portfolio of products across a global market resulting in 23% revenue growth while decreasing CAC 21% QoQ 3 straight quarters.Set, managed, and improved efficiency of $13m quarterly media budgetRecruited, trained, and led team of 8 marketers and provided coaching, mentorship, and guidance.

Leveling the Playing Field, Inc., was founded to make sure that there is a process in place to funnel sporting equipment to children that desperately need it. Every day we are working to locate various sources of sporting equipment that is either going to be throw away or is sitting in a shed/garage/warehouse collecting dust. At the same time, we are identifying communities, schools and programs that are desperately looking to involve their kids in athletics, but cannot afford the equipment that is necessary.

• Led large scale organizational change to unify disparate marketing experiences and funnels intoone seamless experience• Responsible for growing Morningstar’s consumer and professional investor audience.• Led team of 5 high performing digital marketing professionals specializing in SEO, paid media,community management, and conversion rate optimization.• Grew organic search traffic by 81% YoY through optimization efforts based on user analytics• Increased paid search traffic by 129% YoY leveraging the same budget through rigorous a/btesting and optimization.• Increased traffic from social media by 188% YoY by optimizing strategy to be user focused andanalytics based.• Decreased cost per new lead by 50% across paid social media channels• Improved site conversion rate by 145% resulting in 1m new leads for BOF campaigns• Partnered with internal campaign marketers to build and optimize campaigns acrossMorningstar owned properties including Morningstar.com, email newsletters, and social media.• Led rigorous segmentation projects to gain a better understanding of Morningstar’s audienceenabling better content production, targeting, and audience growth.

• Responsible for Morningstar’s B2B digital marketing efforts focused on using a test and learnapproach to drive growth for the business• Recruited and managed team of 4 high performing marketing strategists• Increased YoY overall site traffic by 80% per year and YoY leads generated by 132% per yearover 3 years through vigorous data analysis and optimization• Drove 120% growth of organic search traffic and 157% growth of organic search leadsgenerated YoY 2017-2019• Mentor digital strategists as they create extensive reporting and forecasting for senior leaderson performance of marketing channels and impact to business.• Train and enable global marketers on SEO implementation, and paid media best practices• Develop and execute roadmap for Morningstar's B2B marketing site based on web analytics,user feedback, and market research.• Work with product marketers across Morningstar to set goals (visitors, mqls) and developcampaigns to exceed those goals.• Generate 15,000 email subscribers per month at a CPL of $12.85 using paid and organicchannels including Facebook, LinkedIn, SEO, SEM• Oversaw strategy development and execution for Morningstar Software paid search campaigndriving positive ROI and 60 MQLs per month.• Drive education and adoption of opt-in marketing across Morningstar and it's business unitsand shift corporate goals to generate opted in emails.• Use Google optimize, & Google Analytics to run A/B tests to optimize the website for conversionand maintain a 4% conversion rate across the site.• Lead weekly international office hours to enable and empower global and local marketers toutilize digital channels in accordance with corporate governance and best practices

Plan and execute online advertising campaigns on LinkedIn and through media partners generating 50+ qualified leads a monthManage and write content to Generate 10+ organic leads per week through HelloWallet’s blog, HR PostManage creation of white papers, guides, and research papers for lead generation and nurturingPlan, promote, and host 1-2 webinars per month with 50+ registrants and 2+ sales ready leads per month.Write, create, and trigger at least 1 email per week through Marketo to contacts not in lead nurturingprograms.Perform A/B testing on marketing emails and some web pages and analyze results.Managed website redesign project to update website design to reflect new value proposition and align to buyer’s process and needs.Update lead and opportunity sourcing to correctly identify lead sources.Plan, write and execute lead nurturing campaignsPlan and implement new lead scoring model based on behavioral, firmographic, and personal information.Administer and manage Salesforce.com including providing reporting to key organizational stake holdersAnalyze and adjust marketing programs based on data on a monthly basisWork closely with field marketing manager to develop lead generation and nurturing campaigns forevents, tradeshows and roadshows.

Manage team of 2 online marketing strategistsReview and assist in all internal and client online marketing projectsDevelop new product/service offerings and brainstorm marketing efforts with firm managementContinue working as senior online marketing strategist on client projectsBrainstorm and perform A/B tests for client websites and report recommendations to increase conversion and ROIAnalyze online marketing metrics from Hinge clients and recommend new and/or changes to current strategies to increase effectiveness of online marketing efforts.

Develop online marketing strategies and implementation plans including: SEO, PPC, content marketing, and social marketing.Track, create and manage detailed reports for clients and Hinge's online marketing campaigns using Google AnalyticsBuild, manage and report on Hinges business development using a customer relationship management tool.Manage and send Hinge email marketing to database of over 15000 email addressAnalyze market research data for clients and develop insights and recommendations based on data analysis.Brainstorm, implement and analyze ROI for Hinge's marketing strategy.

Identify, research and analyze trends in churn using database informationFind problems within churn trends and create and implement resolutionsCompile research into reports and presentations for executivesResearch, build and format product LTVs by acquisition channel to assist acquisition team in allocating resourcesPerform ROI analysis on acquisition channels and new productsUse SAS, Access and Excel to complete data analysis and reach conclusionsWork independently on completing assignments by deadlines

Find relevant information to research through databases and internetUpdate Excel spreadsheets with relevant informationRun statistical analysis relevant to researchPrepare PowerPoint presentations shown to University decision makersProofread and assist in manuscript writing before sending them to publishersAssist in research in any way asked of meWork independently to complete assignments in timely and accurate manor

Identify prospective customers and call on them for the salesmenCreate and maintain a customer database that is used by all salesmenWrite and organize blast sales emails to customersPut together marketing materials for salesman to take on calls

Marketing of advertising space in all the college run mediaKeep up good relations with clients through daily phone calls and meetingsHandle client queries and solve them in a timely fashionProspect new clients and take them through the sales cycle