Lee Granger

Lee Granger Email and Phone Number

Senior Marketing and Product Management Leader with 20+ years'​ Experience in Travel and Tourism
Lee Granger's Location
Lake Mary, Florida, United States, United States
Lee Granger's Contact Details
About Lee Granger

Corporate and start-up experience in the management of leisure/retail travel businesses, aviation software, and automotive aftermarket, specializing in B2C and B2B marketing, traditional and digital channels, product development and management, sales and brand management, travel and marketing technology, travel/leisure e-commerce, relationship management (customer, supplier and franchisee), operations, and strategic planning.• Skilled at designing and directing large-scale travel, marketing, and aviation software technology enterprise development projects, including Internet.• Experienced in managing large travel e-commerce sites.• Well-versed in managing national supplier programs, including negotiations, contracting, product development, sales, data management/analysis/reporting, and market research.• Comprehensive experience in creative and analytical marketing functions, specializing in brand management and product development, including agency management.• Experienced in producing and executing business plans, including sales and financial projections and performance measurements. • Experienced in managing large staff and line teams with multi-million dollar annual expense and project budgets, onsite and virtually.Specialties: Brand management, product development and management, strategic planning, technology planning and implementation, marketing technology, relationship management, negotiations, contracting.

Lee Granger's Current Company Details

Senior Marketing and Product Management Leader with 20+ years'​ Experience in Travel and Tourism
Lee Granger Work Experience Details
  • The Granger Group, Llc
    President--Retired
    The Granger Group, Llc Mar 2008 - Dec 2020
    Orlando, Florida Area
    Specializes in strategic planning, marketing, sales, product development, public relations, operations, and eCommerce for the travel/transportation, hospitality, leisure, aviation, and tourism industries. Recent engagements have included agent training curriculum development for Holland America Line, sales strategy development for The National World War II Museum--Educational Tours, Advisory Board for AdventureLink, LLC, AAA Financial Services Marketing Project Management, Writer for Lake Mary Life Publications, developed the Heathrow Women’s Club Communications Plan and 2018 SemDems Communications Plan, social media support at AAA, Inc., and business development for RezSystems. Other clients have included Best Western, Norwegian Cruise Line, CruiseOne & Cruises, Inc., Voyages NA, Navtech, Inc. (now an Airbus company), and several travel internet companies.
  • Trisept Solutions
    Director, Travel Agent Solutions
    Trisept Solutions Oct 2016 - May 2017
    Milwaukee, Wi
    Responsible for Trisept's Travel Agent Solutions: award-winning VAX VacationAccess and Xcelerator. Manages the products' life cycles including market analysis, developing and maintaining the product road map, business planning including product pricing, positioning, decisions on investing in new features/functionalities, launch execution, training and sales support, advertising placement, site management, customer feedback, and P& L management.
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  • Club Assist Us, Llc
    Vice President, Marketing North America
    Club Assist Us, Llc Jun 2014 - May 2015
    Lake Mary, Fl
    Responsible for development of annual marketing plan and execution in B2B and B2C markets through traditional and digital media. Authored regional strategic documents including the 2016FY Business Plan. Responsible for competitive pricing analysis and annual pricing review. Managed regionally-based professional Marketing team.
  • Navtech, Inc. (Now An Airbus Company)
    V. P. Product Management And Marketing
    Navtech, Inc. (Now An Airbus Company) Jun 2009 - Dec 2013
    Waterloo, On; Home-Office Orlando, Fl
    Responsible for the design, development, management, and marketing of six aviation software product lines and channel management. Assured software products met or exceeded customer requirements for 400 commercial airlines around the world including Air Canada, British Airways, Delta Air Lines, Cathay Pacific, and SAS. Additional responsibilities included global B2B marketing communications, branding, website management (www.navtech.aero), and public relations. • Leader on executive team that turned company’s negative profitability to 20%+ EBITDA• Consistently met/exceeded product gross margin and EBITDA targets• Successfully launched new products and product enhancements into market• Created strategic business plans (initial 100 Day Plan; 2013-2015 Business Transformation Plan; annual product business plans)• Collaborated with various cross-functional teams to generate consensus and drive change• Successfully streamlined the company's brands and external communications; increased brand awareness; created consolidated website strategy
  • Leisurelogix, Llc
    Svp, Marketing & Operations
    Leisurelogix, Llc Jul 2007 - Feb 2008
    Tampa, Fl
    Managed marketing and operations disciplines for travel technology start-up company. Developed company branding and launched website and first product—an internet leisure trip planning and booking tool, the RoadTrip Wizard, on partner site www.travelocity.com.• Collaborated with CEO and COO in business development efforts• Developed go to market strategy• Obtained over 250 million impressions at launch through travel and consumer media• Won “Spotlight on Travel Industry Start-ups” competition at PhoCusWright Conference 2007
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  • Aaa National
    Managing Director, Travel Technology
    Aaa National Apr 2002 - Jun 2007
    Heathrow, Fl
    Led development and enhancement of AAA’s travel technology infrastructure—travel agent desktop and internet. Oversaw data management and analysis function for AAA’s $4+ billion travel business.• Shared strategic oversight responsibility for AAA’s enterprise Internet functionality• Led development, enhancement, and support for travel website (aaa.com/travel); delivered 10-12 enhancements annually; achieved 30% - 60% annual sales growth• Negotiated and contracted improved multi-year terms with GDS vendor ($45+ million contract)Managed national relationships with tour operators and cruise lines ($2+ billion annual sales; 2006-2007)• Negotiated improved terms for 2008 – 2011 national preferred supplier contracts • Developed seven exclusive new luxury tour products
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  • Aaa National
    Managing Director, Marketing
    Aaa National Apr 1995 - Apr 2002
    Designed and executed AAA’s strategic marketing and branding practice. Through committee leadership, drove buy-in for first national AAA marketing plan, marketing data warehouse, and uniform membership card. Led development of corporate re-branding and new graphic identity convention and gained stakeholder support for implementation. Established CRM support practice for segmentation, targeting, analyses and modeling. Managed marketing of website (www.aaa.com). Publisher of 2.5 million household Car & Travel magazine. Managed Show Your Card & Save discount program and advertising sales for AAA publications. Managed SUPERNUMBER 7x24 call center and Member Services department.
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  • Carlson Travel Group
    Director, Leisure Product Development
    Carlson Travel Group Jan 1990 - Mar 1995
    Greater Minneapolis-St. Paul Area
    Developed and implemented national marketing strategy for 1300 agency locations.• Negotiated, contracted and managed national relationships with leisure suppliers ($500+ million sales)• Negotiated and managed $8 million annual co-op marketing campaign• Designed and produced brochures, marketing collateral materials, and reference guides• Operated group and media tours programs ($5 million annual sales)• Managed 3 regional cruise call centers and expanded discount cruise program to 3000 annual sailings• Developed customer loyalty program: the VIP Cruise Club• Conducted market research and analysis
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Lee Granger Skills

Strategy E Commerce Product Marketing Strategic Planning Marketing Strategy Crm Marketing Product Management Business Development Start Ups Leadership Management New Business Development Market Research Sales Marketing Communications Strategic Partnerships Product Development Business Planning Program Management Account Management Cross Functional Team Leadership Online Advertising Competitive Analysis Online Marketing Negotiation Business Strategy Market Planning Brand Management Public Relations Contract Negotiation Analytics Email Marketing Enterprise Software B2b Team Leadership Segmentation Training Lead Generation Social Media Marketing Marketing Management Product Launch Analysis Team Building Direct Marketing Digital Marketing B2b Marketing Sales Operations Team Management International Sales

Lee Granger Education Details

Frequently Asked Questions about Lee Granger

What is Lee Granger's role at the current company?

Lee Granger's current role is Senior Marketing and Product Management Leader with 20+ years'​ Experience in Travel and Tourism.

What is Lee Granger's email address?

Lee Granger's email address is le****@****hoo.com

What is Lee Granger's direct phone number?

Lee Granger's direct phone number is +140778*****

What schools did Lee Granger attend?

Lee Granger attended Florida State University, Pragmatic Marketing, University Of Minnesota-Twin Cities, Louisiana State University And Agricultural And Mechanical College, The Travel Institute.

What are some of Lee Granger's interests?

Lee Granger has interest in Kick Boxing, Social Services, Oil Painting, Environment, Scuba Diving, Reading, Hiking, Science And Technology, Human Rights, Animal Welfare.

What skills is Lee Granger known for?

Lee Granger has skills like Strategy, E Commerce, Product Marketing, Strategic Planning, Marketing Strategy, Crm, Marketing, Product Management, Business Development, Start Ups, Leadership, Management.

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