Lee Granger Email & Phone Number

Orlando, Florida Area

Specializes in strategic planning, marketing, sales, product development, public relations, operations, and eCommerce for the travel/transportation, hospitality, leisure, aviation, and tourism industries. Recent engagements have included agent training curriculum development for Holland America Line, sales strategy development for The National World War II Museum--Educational Tours, Advisory Board for AdventureLink, LLC, AAA Financial Services Marketing Project Management, Writer for Lake Mary Life Publications, developed the Heathrow Women’s Club Communications Plan and 2018 SemDems Communications Plan, social media support at AAA, Inc., and business development for RezSystems. Other clients have included Best Western, Norwegian Cruise Line, CruiseOne & Cruises, Inc., Voyages NA, Navtech, Inc. (now an Airbus company), and several travel internet companies.

Milwaukee, Wi

Responsible for Trisept's Travel Agent Solutions: award-winning VAX VacationAccess and Xcelerator. Manages the products' life cycles including market analysis, developing and maintaining the product road map, business planning including product pricing, positioning, decisions on investing in new features/functionalities, launch execution, training and sales support, advertising placement, site management, customer feedback, and P& L management.

Lake Mary, Fl

Responsible for development of annual marketing plan and execution in B2B and B2C markets through traditional and digital media. Authored regional strategic documents including the 2016FY Business Plan. Responsible for competitive pricing analysis and annual pricing review. Managed regionally-based professional Marketing team.

Waterloo, On; Home-Office Orlando, Fl

Responsible for the design, development, management, and marketing of six aviation software product lines and channel management. Assured software products met or exceeded customer requirements for 400 commercial airlines around the world including Air Canada, British Airways, Delta Air Lines, Cathay Pacific, and SAS. Additional responsibilities included global B2B marketing communications, branding, website management (www.navtech.aero), and public relations. • Leader on executive team that turned company’s negative profitability to 20%+ EBITDA• Consistently met/exceeded product gross margin and EBITDA targets• Successfully launched new products and product enhancements into market• Created strategic business plans (initial 100 Day Plan; 2013-2015 Business Transformation Plan; annual product business plans)• Collaborated with various cross-functional teams to generate consensus and drive change• Successfully streamlined the company's brands and external communications; increased brand awareness; created consolidated website strategy

Tampa, Fl

Managed marketing and operations disciplines for travel technology start-up company. Developed company branding and launched website and first product—an internet leisure trip planning and booking tool, the RoadTrip Wizard, on partner site www.travelocity.com.• Collaborated with CEO and COO in business development efforts• Developed go to market strategy• Obtained over 250 million impressions at launch through travel and consumer media• Won “Spotlight on Travel Industry Start-ups” competition at PhoCusWright Conference 2007

Heathrow, Fl

Led development and enhancement of AAA’s travel technology infrastructure—travel agent desktop and internet. Oversaw data management and analysis function for AAA’s $4+ billion travel business.• Shared strategic oversight responsibility for AAA’s enterprise Internet functionality• Led development, enhancement, and support for travel website (aaa.com/travel); delivered 10-12 enhancements annually; achieved 30% - 60% annual sales growth• Negotiated and contracted improved multi-year terms with GDS vendor ($45+ million contract)Managed national relationships with tour operators and cruise lines ($2+ billion annual sales; 2006-2007)• Negotiated improved terms for 2008 – 2011 national preferred supplier contracts • Developed seven exclusive new luxury tour products

Designed and executed AAA’s strategic marketing and branding practice. Through committee leadership, drove buy-in for first national AAA marketing plan, marketing data warehouse, and uniform membership card. Led development of corporate re-branding and new graphic identity convention and gained stakeholder support for implementation. Established CRM support practice for segmentation, targeting, analyses and modeling. Managed marketing of website (www.aaa.com). Publisher of 2.5 million household Car & Travel magazine. Managed Show Your Card & Save discount program and advertising sales for AAA publications. Managed SUPERNUMBER 7x24 call center and Member Services department.

Greater Minneapolis-St. Paul Area

Developed and implemented national marketing strategy for 1300 agency locations.• Negotiated, contracted and managed national relationships with leisure suppliers ($500+ million sales)• Negotiated and managed $8 million annual co-op marketing campaign• Designed and produced brochures, marketing collateral materials, and reference guides• Operated group and media tours programs ($5 million annual sales)• Managed 3 regional cruise call centers and expanded discount cruise program to 3000 annual sailings• Developed customer loyalty program: the VIP Cruise Club• Conducted market research and analysis

Master Of Business Administration (Mba), Mba, 3.94

Activities and Societies: Phi Kappa Phi Honor Society. Participated in two Global Business Seminars--Strasbourg, France and Sydney.

Certificate, Practical Product Management

Emba, Business Management

Bachelor Of Science, Business Management

Activities and Societies: Alpha Delta Pi Sorority, Panhellenic Council

Ctc And Ctie