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Award-winning journalist, creative director-copywriter and magazine editor, Lee Fleming has more than 20 years' experience in the editorial, marketing and advertising fields. She currently consults with small businesses and nonprofits about their communication needs, from speeches and annual reports to website architecture and marketing campaigns. Prior to resuming her communications consultancy, she directed the ABA Creative Services area, which she cofounded in 2000 to increase the quality of marketing communication materials and to save the association money otherwise allocated to outside marketing, design and advertising vendors. Ms. Fleming also negotiated all advocacy and identity advertising media buys for ABA, and from July 1999 until December 2007 was a speechwriter for ABA leaders. Before going to ABA, she was managing editor and then acting editor in chief of Landscape Architecture magazine, where she oversaw all editorial functions. Before LAM, she was senior editor at Museum & Arts and Garden Design; at M&A, her turnaround efforts were recognized when it won best in category for Arts& Literature at the national Magazineweek awards.Ms. Fleming's background also includes agency work, both as VP for Creative and senior copywriter, and as a contract copywriter for other ad agencies. Her consulting business, The Writing Room, offers editorial and marketing communications expertise to individuals, companies and associations.Specialties: Strategic communications services, speech writing, creative direction, copywriting, book and magazine proposals and editing, publications and team turnarounds
Lee Fleming/The Writing Room
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OwnerLee Fleming/The Writing Room Apr 2014 - PresentWashington D.C. Metro AreaMy focus: consulting on and creating corporate identities, annual reports, website content refresh/reorganization, formal speeches and informal talking points, promotional content in all media, and blogs tailored to your brand and goals. My aim: to give your organization or small business the boost you need to shine in your field, and outshine your competition. My strength: the ability to approach your short-term project or long-term campaign with a perspective that synthesizes current realities and past achievements to produce messaging that brings out your unique capabilities.
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Nonfiction/Feature Writing InstructorThe Writers Center Jan 1995 - Present"Book doctor" consultant, working with writers to create or refine book proposals, chapters, and full manuscripts
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Senior Director, Creative Services / Brand MarketingAmerican Bankers Association Feb 2009 - Mar 2014Write copy and direct all activities and creative output of Creative Services Department. Strategize marketing and conceptualize marketing creative for print and electronic/web, including government relations, membership, and others. Create media plans and negotiate print and radio ad rates for ABA advocacy, corporate identity, and affiliate ads. Manage 5 graphic designers, production manager, and program assistant/web publisher; developed and manage budget +$1.8M.Conceived of, proposed, and cofounded department to provide top quality, effective creative at little to no cost to internal clients; since inception, department has played pivotal role in ABA marketing.Contributed to and supported 5-month rollout of association-wide rebranding; Creative Services advised outside branding/graphic firm, and tested, refined, and redesigned in-house every visual element identified with ABA.Turned around overruns in Professional Development Group's Books department by rebidding printing, applying simple technological changes, and negotiating ABA out of cost overrun on series of handbooks. As editor/writer for weekly ABA Insider newsletter, investigated and updated secure transmission method over objections from several editors; within 1 month, objecting editors did same after recognizing time savings (allowing insertion of late-breaking news) and elimination of transmission breakdowns. Initiated/implemented solution to departmental budget overrun in broadcasting/faxing fees by putting out RFP and negotiating lower faxing fees for all of ABA, significantly lowering expense. -
Managing Associate Director/Lead SpeechwriterAmerican Bankers Association Jan 1998 - Jan 2009Drafted most major speeches and op-eds for ABA officers (chairman, chairman-elect, vice chairman), and oversaw speechwriting efforts of other Communications staff. Created generic speeches on industry hot issues for member use and inclusion in ABA Toolboxes. Collaborated with members of ABA public relations team to identify and shape stories for media pitches.; co-managed additional designer and junior speechwriter.Drafted speech delivered by chairwoman Elizabeth (Betsy) Duke to Chicago Federal Reserve that was quoted extensively and formed basis for American Banker column by noted banking economist Paul Nadler.Wrote and produced ABA Insider, weekly legislative news update for over 10,000 bank CEOs.
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"Fixes" Columnist/Contributing WriterWashington Post Home Jan 1996 - Aug 2007Researched, interviewed skilled craftspeople/technicians specializing in "fixes" ranging from regilding and refinishing to radiator repair, metal stripping and vent cleaning for bimonthly/monthly Washington Post "Home" column that featured their skills and experience, and gave consumers the inside scoop on what they should know about these areas, how to talk to repair technicians, and when something needed repair, didn't need it (or couldn't be repaired). Not DIY - more "know what to ask."
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Senior Instructor, EditorialEei Communications Mar 1997 - Oct 2001Alexandria, VirginiaTaught business writing and editing classes, including Intensive Introduction to Copy Editing, a 3-day course on Chicago, AP and GPO style. -
Managing Editor/Acting Editor In ChiefLandscape Architecture Magazine Aug 1993 - Jan 1996Oversaw all editorial/design, ran day-to-day operations, developed budget, and managed staff of 8 (2 senior editors; . Maintained liaison with 11-person editorial advisory board of outside industry experts.Streamlined editorial assignment and editing process and established earlier page imposition process.Mitigated tensions between contentious advisory board members, facilitating collaboration in developing approaches to content. -
Arts CommentatorNational Public Radio "Performance Today Jan 1993 - Jan 1996Interviewed major art figures, did exhibition "walk-throughs" with curators; created a series of art/culture segments dealing with among other things homeless children using cameras to come to terms with their environment, AIDS's toll on the artworld, etc.
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Senior EditorGarden Design Magazine Aug 1991 - Aug 1993As senior editor was responsible for identifying story ideas and writers, assigning and editing articles; helped create residential design competitions to raise magazine profile, elicit new projects/ideas and increase revenue.
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Senior EditorMuseum & Arts Magazine Dec 1989 - Jul 1991In addition to writing, assigning, editing, at M&A, was hired to turn around the magazine's editorial content, creating five new departments to increase editorial variety (and readers); expanding the pool, and expertise, of freelance writers; and changing the emphasis of the features to focus on solid reporting, substantive issues and cutting-edge topics. Within 18 months of joining the magazine, efforts were rewarded when M&A won best in category for Arts& Literature at the 1991 national Magazineweek awards.
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Vice President, Creative ServicesFelton, Harjess, Severson Jan 1986 - Jan 1988Speechwriter, nonprofit and corporate clients; creative director, U. S. Mint 1988, 1989 Proof Coin and Official Catalog direct mail campaign; creator/producer, radio campaign for start-up Bank of Mystic (Connecticut). 1988 ADDY for Creative Options Corp. sales kit (co-creative direction and copy). 1988 Citation for Excellence, Art Directors Club of Metropolitan Washington, for Field Industries trade advertising (co-creative direction and copy). Assistant Director, Cultural Resource Development Project, The National Endowment for the Arts
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Assistant Director, Cultural Resources DevelopmentNational Endowment For The Arts Jan 1974 - Jan 1976Wrote speeches, remarks, prepared congressional testimony for Chairman Nancy Hanks. Developed opportunities for public-private sector joint ventures in cultural funding, including international artist exchange programs; Lee Fleming
Lee Fleming Skills
Lee Fleming Education Details
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English Literature
Frequently Asked Questions about Lee Fleming
What company does Lee Fleming work for?
Lee Fleming works for Lee Fleming/the Writing Room
What is Lee Fleming's role at the current company?
Lee Fleming's current role is Owner at Lee Fleming/The Writing Room.
What is Lee Fleming's email address?
Lee Fleming's email address is lf****@****aba.com
What is Lee Fleming's direct phone number?
Lee Fleming's direct phone number is +120284*****
What schools did Lee Fleming attend?
Lee Fleming attended University Of Toronto - University College, Yale University.
What are some of Lee Fleming's interests?
Lee Fleming has interest in Animal Rescue/fostering, 17th 19th Century Social History, Fiction Writing.
What skills is Lee Fleming known for?
Lee Fleming has skills like Strategic Communications, Public Relations, Publishing, Publications, Magazines, Social Media, Press Releases, Marketing Communications, Crisis Communications, Journalism, Blogging, Editorial.
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Lee Fleming
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Lee Fleming
Charleston, South Carolina Metropolitan Area -
3hbs.edu, berkeley.edu, ieor.berkeley.edu7 +151064XXXXX
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