Lee Folger Email and Phone Number
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Sales management and leadership professional with a track record of growing sales, adapting to change, and building with an entrepreneurial mindset.I am passionate about the power of information and relationships to create unique connections, strengthen communities, grow businesses, and realize opportunities.Expertise includes:• Strategic Business Development• Digital Strategy• Leadership & Team Building• Solutions Selling• Coaching & Mentoring• Public Speaking & Presentations• Consultative Sales• Relationship Building• Prospecting & Cold Calling• Target Marketing• Account ManagementCareer highlights include:President of privately held media company of 25 employees. Managed editorial, production, marketing, sales, customer service, and IT departments.Delivered gross profit growth of 493% for media company producing magazine, books, events, and website while leading digital transformation of the business from print only products to full digital portfolio.Accelerated new business acquisition and new digital accounts for two B2B media company sales teams. Increased sales from new advertisers 37% and digital ads 24% for one magazine; and increased new advertisers 30% and new digital ads 22% for another title in the division.Directed seven member key accounts sales team to 100% revenue growth for SaaS technology firm producing and managing advertising campaigns on Google AdWords and Display, YouTube, Bing, and Facebook.Earned Source Interlink Co-Publisher of Year award after surpassing EBITDA goal by over 10% for $3M+ baseball media title with advertising, subscription, and book revenue streams.Initiated and sold new advertising account relationships through prospecting to attract new logo acquisition of enterprise companies such as: Wilson Sporting Goods, New Balance, Nike, Rawlings, Dick's Sporting Goods, Under Armour, adidas, Reebok, Spalding, Marucci, Majestic, TD Ameritrade, and Franklin; and expanding relationships with Louisville Slugger, Easton, and Mizuno.Created and sold new business development and advertising projects, e.g., branding publications at 15 All-Star Games, branded TV and radio programming, and custom initiatives, by building strategic relationships with: Major League Baseball, National Baseball Hall of Fame, Minor League Baseball, MLB Network, USA Baseball, and Sirius XM Radio.Proficiency in HubSpot, Microsoft Office, Google Workspace, and Salesforce; completed Dale Carnegie Sales Training, Miller Heiman, and FranklinCovey project training. Contact me at 919-442-8757 or leefolger@theceramicmug.com.
Accu-Form Polymers Inc
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SalesAccu-Form Polymers Inc Jan 2024 - PresentWarsaw, North Carolina, Us
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Sales & Business DevelopmentA Purpose Partnership Aug 2023 - PresentPurpose: intended or desired result; end; aim; goal.Partnership: two or more people working together to do business and committing to the good for all.A Purpose Partnership is a Contrarian agency with a purposeful strategic mindset that informs our tactical approach to exceed our clients' needs.Tapping into a network of more than 40,000, we have access to the top consulting talent in business - from website development and IT to marketing consulting and leadership training.We are strategists who do the work!It is also the parent organization for Pay it Forward Tuesdays, our business mentoring organization that helps underserved entrepreneurs and non-profits. -
Senior Sales Executive, Work-Relay / NeostellaWork-Relay 2022 - 2023• Led direct company and Salesforce ISV partner sales for Work Management SaaS startup. • Collaborated with Client Success to develop and sell over $300,000 in renewal programs. • Performed account management duties such as business reviews, upsells, new release presentations for existing clients including Fortune 100, financial services, and marketing organizations. • Generated new business development and new logo sales deals with e-commerce, wireless communications and software consultancy companies. • Refined, researched, coordinated, and executed development of go to market targeting plan to achieve 65% first meeting success rate. • Performed entire sales cycle including lead generation, qualification, prospecting, cold calling, conversion, presenting, and closing by telephone, video meeting, social, and email marketing, • Strengthened and refined HubSpot CRM in scaling up from 1,500 to 7,000 contacts with updated and expanded Lead Qualification categories.• Created and managed sales enablement assets including case study inventory, subject matter, and indexes as well as content marketing rosters.• Organized, produced, and executed Salesforce ISV software partner onboarding training series.
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Director Of Sales And Business DevelopmentScoutr 2021 - 2022Raleigh, North Carolina, Us• Sales leader for HR Tech SaaS startup. Sold SMBs on new HR screening and assessment software platform that aligns on Team Culture Fit and Work Style. • Generated new business development and sales deals with venture capital, education, co-working companies, marketing agency, and mobile tech company. • Managed ongoing account relationships for customer success and additional opportunities.• Performed complete sales cycle including lead generation, cold calling and prospecting by telephone, in-person, social selling, and email marketing. Managed and organized sales development in HubSpot. -
Director Of SalesCity News Beat 2019 - 2020• Sold advertising and marketing services to help local advertisers market to cord-cutters on streaming TV startup producing community programming and advertising for news channels on Roku and Amazon Fire TV. • Developed and presented advertising sales strategies to target key client prospects.• Created and performed client presentations incorporating content marketing, category positioning, targeting, and digital strategies to secure new relationships.• Cold calling and prospecting by telephone, in-person visitation, and email marketing to identify and cultivate new digital video accounts.• Leveraged technology to achieve optimal reach and targeting on behalf of clients in the CTV ecosystem.
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Sales DirectorProgressive Business Media 2017 - 2019Greensboro, North Carolina, Us• Drove revenue growth with furniture, mattress, accessory, service provider, and outdoor furniture manufacturers for B2B firm creating and delivering content for social, digital, event, conference, and print media.• Accelerated new business acquisition and new digital accounts for two sales teams. Designed sales strategies to helped grow sales of: new advertisers 30% and new digital ads 22% for Furniture Today (2018 vs. 2017); and new advertisers 37% and digital ads 24% for Casual Living (2018 vs. 2017).• Recruited to serve as member of senior management turnaround team for time period that had 80% territory transitions, including new assignments, terminations, hiring, and reorganization; and recruited and assisted in training of restructured team of territory sales managers, marketing coordinators, and inside salespeople.• Developed, presented, and executed integrated sales strategies utilizing print, digital, social, and events to target accounts, including Fortune 500 enterprise companies, mid-sized businesses, and startups, such as Leggett & Platt, Tempur-Sealy, Ashley Furniture, Glideaway, Milliken, Lectra, Comcast, Flexsteel, and King Koil. • Designed and deployed innovative digital advertising packages and social media offerings, including email marketing, mobile advertising, webinars, content marketing bundles, and Facebook Live video campaigns. -
Key Accounts Sales Manager, Home Goods VerticalNetsertive 2016 - 2017Morrisville, Nc, Us• Led seven person team to increase revenue 100% for SaaS technology firm producing and managing client advertising campaigns on Google AdWords and Display, YouTube, Bing, and Facebook.• Developed sales strategies and presented proposals for social media, video advertising, and search engine marketing to help furniture, mattress, and appliance retailers reach online consumers.• Recruited, hired, and developed Key Accounts sales team members.• Organized and performed joint sales calls and digital marketing presentations in business development relationships with sales teams of Serta and Ashley Furniture.• Managed customer relationship management (CRM) software to project and report unit and individual results.• Coordinated with Client Success team to ensure overall post-sale client satisfaction and client retention. -
Tournament Director, Acc Baseball ChampionshipsDurham Bulls 2014 - 2015Durham, Nc, Us• Grew new account ticket sales significantly, with 50% coming from buyers dormant for 18 months or more, for ACC baseball event produced by minor league baseball team.• Contributed to third-highest attendance of 2015 ACC Baseball Championship event in team history. -
President / PublisherBaseball America 1998 - 2014Durham, Nc, Us• Surpassed EBITDA goal by 10%+ (2013) for $3M+ baseball media title in advertising, subscription, and book revenue, including: bi-weekly magazine, six annual baseball reference books, events, and website; and earned Source Interlink Co-Publisher of Year recognition.• Delivered gross profit growth of 493% for media company producing magazine, books, events, and website while leading digital transformation of the business from print only products to full digital portfolio.• Supported acquisition activities including due diligence, monthly reporting, and presentations with potential investors resulting in Source Interlink’s purchase and integration of Baseball America into Grind Media division.• Managed accounts directly and led advertising sales team of three to grow ad revenue from $450,000 to $1,200,000 in five year period.• Handled sales management, direct marketing, digital marketing, and e-commerce.• Initiated and sold new advertising accounts with enterprise companies such as: Wilson Sporting Goods, New Balance, Nike, Rawlings, Dick's Sporting Goods, Under Armour, adidas, Reebok, Spalding, Marucci, Majestic, TD Ameritrade, Chandler Bats, and Franklin; and expanded relationships with Louisville Slugger, Easton, and Mizuno.• Created and sold business development and advertising projects, e.g, branded content segments on TV and satellite radio, by building strategic relationships with: Major League Baseball, MLB Network, Minor League Baseball, National Baseball Hall of Fame, USA Baseball, and Sirius XM Radio.• Launched paywall, mobile ads, video sponsorships, digital edition product, podcasts, and e-commerce store.• Built media content relationships with MLB Network, ESPN, and regional sports networks to facilitate Baseball America editorial appearances, commercials, and content inclusion on broadcasts.• Increased sales and profitability, decreased time-to-market, and launched new titles by restructuring book project. -
Vp, General Sales ManagerUniversity Directories 1997 - 1998Chapel Hill, North Carolina, Us• Achieved third-largest year-over-year ad sales increase in 25-year history for campus telephone directory publisher in 65 national college markets.• Recruited, interviewed, trained, and supervised full-time ad sales management team of three division and eight regional managers, as well as summer sales force of 250 locally contracted college students.• Created and implemented advertising customer mapping system, as well as prospect database system for 65 college markets. -
Senior Account ManagerThe Red Herring 1996 - 1997Us• Sold, developed, and implemented integrated marketing, print, conference, and web sponsorships to companies in the emerging technology sector. • Developed and expanded relationships with law firms, investment banks, venture capital firms, accounting firms, commercial banks, real estate companies and other related service providers. • Led the creation, development and sold sponsorships for a new $250,000 conference, Venture Market South.
Lee Folger Skills
Lee Folger Education Details
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Duke University - The Fuqua School Of BusinessMaster Of Business Administration - Mba -
University Of North Carolina At Chapel HillPolitical Science And Government
Frequently Asked Questions about Lee Folger
What company does Lee Folger work for?
Lee Folger works for Accu-Form Polymers Inc
What is Lee Folger's role at the current company?
Lee Folger's current role is Senior Sales Executive | Storyteller | Relationship Advocate | Problem Solver.
What is Lee Folger's email address?
Lee Folger's email address is lf****@****day.com
What is Lee Folger's direct phone number?
Lee Folger's direct phone number is +191982*****
What schools did Lee Folger attend?
Lee Folger attended Duke University - The Fuqua School Of Business, University Of North Carolina At Chapel Hill.
What are some of Lee Folger's interests?
Lee Folger has interest in Leadership, Youth Sports, Baseball, Jazz, Black Labrador Retrievers, A Good Laugh, Craft Beer, Engaging Radio, Storytelling.
What skills is Lee Folger known for?
Lee Folger has skills like Advertising Sales, Sports Marketing, Publishing, Online Advertising, Sales Management, Sales, Digital Media, Sponsorship, Marketing, Journalism, Strategic Partnerships, Publications.
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