Lee Folger Email & Phone Number

Warsaw, North Carolina, US

Purpose: intended or desired result; end; aim; goal.Partnership: two or more people working together to do business and committing to the good for all.A Purpose Partnership is a Contrarian agency with a purposeful strategic mindset that informs our tactical approach to exceed our clients' needs.Tapping into a network of more than 40,000, we have access to.

• Led direct company and Salesforce ISV partner sales for Work Management SaaS startup.
• Collaborated with Client Success to develop and sell over $300,000 in renewal programs.
• Performed account management duties such as business reviews, upsells, new release presentations for existing clients including Fortune 100, financial services, and marketing organizations.
• Generated new business development and new logo sales deals with e-commerce, wireless communications and software consultancy companies.
• Refined, researched, coordinated, and executed development of go to market targeting plan to achieve 65% first meeting success rate.
• Performed entire sales cycle including lead generation, qualification, prospecting, cold calling, conversion, presenting, and closing by telephone, video meeting, social, and email marketing,

Raleigh, North Carolina, US

• Sales leader for HR Tech SaaS startup. Sold SMBs on new HR screening and assessment software platform that aligns on Team Culture Fit and Work Style.
• Generated new business development and sales deals with venture capital, education, co-working companies, marketing agency, and mobile tech company.
• Managed ongoing account relationships for customer success and additional opportunities.
• Performed complete sales cycle including lead generation, cold calling and prospecting by telephone, in-person, social selling, and email marketing. Managed and organized sales development in HubSpot.

• Sold advertising and marketing services to help local advertisers market to cord-cutters on streaming TV startup producing community programming and advertising for news channels on Roku and Amazon Fire TV.
• Developed and presented advertising sales strategies to target key client prospects.
• Created and performed client presentations incorporating content marketing, category positioning, targeting, and digital strategies to secure new relationships.
• Cold calling and prospecting by telephone, in-person visitation, and email marketing to identify and cultivate new digital video accounts.
• Leveraged technology to achieve optimal reach and targeting on behalf of clients in the CTV ecosystem.

Greensboro, North Carolina, US

• Drove revenue growth with furniture, mattress, accessory, service provider, and outdoor furniture manufacturers for B2B firm creating and delivering content for social, digital, event, conference, and print media.
• Accelerated new business acquisition and new digital accounts for two sales teams. Designed sales strategies to helped grow sales of: new advertisers 30% and new digital ads 22% for Furniture Today (2018 vs. 2017); and.
• Recruited to serve as member of senior management turnaround team for time period that had 80% territory transitions, including new assignments, terminations, hiring, and reorganization; and recruited and assisted in.
• Developed, presented, and executed integrated sales strategies utilizing print, digital, social, and events to target accounts, including Fortune 500 enterprise companies, mid-sized businesses, and startups, such as.
• Designed and deployed innovative digital advertising packages and social media offerings, including email marketing, mobile advertising, webinars, content marketing bundles, and Facebook Live video campaigns.

Morrisville, NC, US

• Led seven person team to increase revenue 100% for SaaS technology firm producing and managing client advertising campaigns on Google AdWords and Display, YouTube, Bing, and Facebook.
• Developed sales strategies and presented proposals for social media, video advertising, and search engine marketing to help furniture, mattress, and appliance retailers reach online consumers.
• Recruited, hired, and developed Key Accounts sales team members.
• Organized and performed joint sales calls and digital marketing presentations in business development relationships with sales teams of Serta and Ashley Furniture.
• Managed customer relationship management (CRM) software to project and report unit and individual results.
• Coordinated with Client Success team to ensure overall post-sale client satisfaction and client retention.

Durham, NC, US

• Grew new account ticket sales significantly, with 50% coming from buyers dormant for 18 months or more, for ACC baseball event produced by minor league baseball team.
• Contributed to third-highest attendance of 2015 ACC Baseball Championship event in team history.

Durham, NC, US

• Surpassed EBITDA goal by 10%+ (2013) for $3M+ baseball media title in advertising, subscription, and book revenue, including: bi-weekly magazine, six annual baseball reference books, events, and website; and earned.
• Delivered gross profit growth of 493% for media company producing magazine, books, events, and website while leading digital transformation of the business from print only products to full digital portfolio.
• Supported acquisition activities including due diligence, monthly reporting, and presentations with potential investors resulting in Source Interlink’s purchase and integration of Baseball America into Grind Media.
• Managed accounts directly and led advertising sales team of three to grow ad revenue from $450,000 to $1,200,000 in five year period.
• Handled sales management, direct marketing, digital marketing, and e-commerce.
• Initiated and sold new advertising accounts with enterprise companies such as: Wilson Sporting Goods, New Balance, Nike, Rawlings, Dick's Sporting Goods, Under Armour, adidas, Reebok, Spalding, Marucci, Majestic, TD.

Chapel Hill, North Carolina, US

• Achieved third-largest year-over-year ad sales increase in 25-year history for campus telephone directory publisher in 65 national college markets.
• Recruited, interviewed, trained, and supervised full-time ad sales management team of three division and eight regional managers, as well as summer sales force of 250 locally contracted college students.
• Created and implemented advertising customer mapping system, as well as prospect database system for 65 college markets.

US

• Sold, developed, and implemented integrated marketing, print, conference, and web sponsorships to companies in the emerging technology sector.
• Developed and expanded relationships with law firms, investment banks, venture capital firms, accounting firms, commercial banks, real estate companies and other related service providers.
• Led the creation, development and sold sponsorships for a new $250,000 conference, Venture Market South.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Political Science And Government