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Guiding brands and governments to strategically prioritise, acquire, and connect with future consumers. Co-creating and executing Go-to-Market (GTM) strategies to win and expand into emerging markets. Currently deeply focused on the *Future of Food*, driving demand for cultivated and plant-based products, and redefining how and what we'll consume. Past launches include: Growing global Korean Content audiences with Netflix; Winning the future of Dance with Nike; Framing the future of play and creativity for the LEGO Group; Expanding the appeal of F1 to a younger, more diverse target.
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FounderSynthesis 2017 - PresentSingapore, Sg, SgHelping future proof business by making sense of the world's data. We do this through our synthesis of deep human understanding and application of data science. Synthesis is a creative data consultancy. Specialist in defining your audiences and how their needs will evolve over the short and long term. -
Global Head Of Digital ForensicsFlamingo May 2015 - Jun 2017London, GbEstablished Digital Forensics specialism at Flamingo - to bridge data science and cultural insight and deliver incisive brand strategy utilising data from spaces such as Google, WeChat, Baidu and Naver. The R&D hub was built in Singapore to develop non-English expertise across priority growth markets. The Digital Forensics specialism was proven in China, Korea, Indonesia, Japan, India, Brazil, US for clients including Apple, PlayStation, Google, ELC, YouTube, PepsiCo, McDonalds, Formula One. -
Associate Director - Digital StrategyFlamingo May 2011 - Jun 2015London, GbLeading studies in UK, US, Brazil, China, India and Russia to deliver strategic and actionable brand insight. Key expertise in tech, entertainment and media for brands including PlayStation, Skype, Microsoft, Activision, Thinkbox and MTVEncouraging team to operate with a start up mentality, ‘always in beta’, ensuring continual exploration and development of approaches so Flamingo were always at the cutting edge.Developed digital ethnographic research techniques to disrupt habitual behaviour and uncover cultural subtleties of people's needs: - Development of multi-award winning ethnographic research app 'Field Notes'. MRS best innovation optimised in 30 markets around the world - from rural villages in Nigeria, to early adopters like Seoul- Crowd sourced communities on WeChat - Blogging interface to mimic the UX of spaces like Medium and encourage depth of reflection- Wearable approaches with Google Glass, Go Pro, etc and partnering with video library platforms such as Living Lens and Big Sofa
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Enactus PresidentEnactus May 2010 - Jul 2011Global, UsIn 12 months grew the social enterprise to 200 active members and played leading role in six initiatives the organisation undertook, partnering with City Council, NGO’s and private sector to solve City developmental needs. Enactus Plymouth received national media coverage and was awarded endorsement from the Head of the City Council and Head of CSR for HSBC. It was successful in 11 bids for funding which made possible the opening of a cafe and the role out of a city wide quantitative attitudinal study. -
Events And Marketing PlannerPlymouth University Sep 2009 - Jul 2011Plymouth, Devon, GbResponsible for developing 'digital-first' campaigns including a Facebook launch (with +80,000 interactions), Twitter, e-brochures and electronic sign up. This strategy increased event attendance by +50% at every event marketed and was responsible for a 250% increase at our largest event (2,500 people); capture of consumer attendance data for first time; and reduction in marketing & staff costs.Persuading a variety of businesses to participate in events at the University; liaising with clients to ensure their requirements met; evaluating events and campaigns to ensure continuous improvement of events and client experience.Disrupted the current model of student employability events by designing 'Showcases' which bought together industry experts from across the country (for example the Arts Showcase bought together magazine editors, architects, authors and film producers) for a day long collaboration event which attracted over 750 guests. -
Software Research AnalystIbm Apr 2009 - Sep 2009Armonk, New York, Ny, UsWorking on IBM initiative to ensure that the interface between the IT and users was as effective as possible. Organising and identifying user types, gathering and analysing data, communicating and liaising with information architects, writers and technical specialists to propose new solutions. Focused on streamlining processes, by removing unnecessary stages and proposing situations when the user could self-solve with the correct information. Making the information accessible to as wide an audience as possible.
Lee Fordham Skills
Lee Fordham Education Details
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University Of PlymouthSociology
Frequently Asked Questions about Lee Fordham
What company does Lee Fordham work for?
Lee Fordham works for Synthesis
What is Lee Fordham's role at the current company?
Lee Fordham's current role is Founder at Synthesis.
What is Lee Fordham's email address?
Lee Fordham's email address is le****@****h.ac.uk
What is Lee Fordham's direct phone number?
Lee Fordham's direct phone number is +4420379*****
What schools did Lee Fordham attend?
Lee Fordham attended University Of Plymouth.
What skills is Lee Fordham known for?
Lee Fordham has skills like Social Media, Marketing Strategy, Advertising, Blogging, Marketing, Marketing Communications, Event Management, Photoshop, Leadership, Teamwork, Digital Strategy, Online Research.
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