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Oversee all digital sales and marketing strategy for Zurich's Direct Insurance product suite. Management of new digital product initiatives across Zurich Direct as well as Zurich Life & Investments.Key initiatives involve direct to consumer sales of life insurance products utilising high ROI direct marketing channels. Managing development resources to continuously improve usability & marketing campaigns to drive incremental online sales. Implementing and enhancing analytics within Zurich to create actionable insights as well as presenting business cases for new distribution channels or product enhancements as revenue opportunities.

Marketing strategy at Credit Corp with emphasis on actionable analytics and digital marketing for newly created financial products Redirent, MoneyStart Loans, CarStart Finance and ClearCash Loans. Also involved with launching and relaunch of multiple new products which entails scoping, negotiating and management of external vendors.Responsibilities● Management of all digital assets in Credit Corp Group, including websites, certain infrastructure and relevant integrated systems● Creation of over-arching marketing strategy touching both traditional and digital marketing channels with social media thrown in the mix● Ownership of overarching digital marketing strategies across all consumer brands● Ownership of above the line marketing strategies ● Project manage re-launches of existing and new brands● Strategically produced data driven, actionable insights leveraging existing customer data as well as different analytics packages● Managed multiple external agencies and coordinated internal resources for new and existing products

In charge of digital marketing strategy and as well as heavy involvement with product development within CarsGuide Australia. Key role responsibilities:- Management of a large paid search portfolio for Carsguide- Development of key SEO initiatives for both on site and off site optimisation- Analysis of website performance and delivering key business intelligence helping develop revenue generating opportunity- Part of the Carsguide Product team, enhancing existing & new digital products- Developed new products and other revenue generation opportunities- Management of external vendors for both web development and search marketing purposes

Key Media is a global publisher producing niche magazines such as Your Investment Property, Your Mortgage, Your Money Magazine, Human Capital Magazine and more.Responsibilities- Managed and developed all online marketing channels including paid search, SEO, EDM and partnerships- Project managed new product launches enabling the web development team to work harmoniously with editorial and marketing - Worked with the board of directors to develop new sales & advertising opportunities and product enhancements- Led the search marketing strategy development for multiple site launches- Tracking and analysis of all digital campaign performance

Recruited by iProspect, world’s largest search agency with 38 offices in 28 markets, as the only search specialist to help expand their global reach within the Asia Pacific Region. One of the first members of the iProspect Sydney team working with a vast array of clients demonstrating the iProspect values of integrity and pride in our search marketing work.Promoted to Search Director of iProspect Sydney, I was tasked with leading a team of search marketers in the development of high level search marketing strategies as well as managing results driven integrated marketing campaigns for iProspect's large portfolio of blue chip clients.Responsibilities- Developed organic and paid search strategy and processes internally to be used as a basis client work- Involved in sales pitches for companies such as IAG, Luxottica Group and P&G- Educating and mentoring new and existing staff, both internally and for our sister companies within Aegis Media.- Knowledge sharing with iProspect offices around the world to keep our SEM techniques up to date- Managed digital marketing campaigns for 20+ blue chip clients across Australia (including NRMA, KFC, Pizza Hut, OPSM, OPSM Direct, Olay, Pantene, Travelodge Hotel, Medina Hotel)- Managed team of search managers & executives- Instrumental to developing sales pitches winning major clients such as P&G and maintaining existing client based such as Toga Hotels & Luxottica

At Reed Business Information, my role consisted of search engine optimisation of the core online properties such as Hot Frog, Infolink, Ferret, Franchise Business Australia, B&T magazine, Money Management and other publications. Beyond SEO, I was also given the task of usability design and testing for Hotfrog during their redesign make better use of their internal navigation and search functionality.Key responsibility:- Development of key SEO initiatives for a large number of online publications (e.g hotfrog.com.au, infolink.com.au, ferret.com.au, bandt.com.au and others)- Working with inhouse technical team to enhance and optimise web properties for SEO or usability purposes- Leading usability designs for relaunch of Hotfrog, Fatcow, infolink and other sites to help increase conversions and advertising clicks- Performed coding changes in .asp.Net for Fatcow.com.au, Moneymanagement.com.au for SEO purposes

Livehouse.com.au is an online Australian blogging community similar to Blogger.com but built for Australians. The key difference between Livehouse and Blogger is that each user had a customizable Australia subdomain which allowed them to maintain their Australian status for their blog. Livehouse also promoted an Australian community for conversation and information sharing between its members. At its peak, there was close to 50,000 registered active user as well as thousands of visits daily using only free online marketing methods. It was sold to an Investor in Singapore in August 2006.