Lee Gierczynski Email & Phone Number

Canonsburg, Pennsylvania

• Provide strategic external and internal communications support and counsel to business partners across all levels of the organization• Develop and implement strategic, integrated communications plans to support internal and external company initiatives• Develop, foster and enhance relationships with media contacts to advocate for and to promote the company’s goals• Work closely with internal departments to respond to media inquiries related to operational issues and serve as the company spokesperson in emergency response situations• Generate positive media coverage on company initiatives and company activities and proactively work to identify opportunities to align media relations and community engagement to promote Columbia Gas as a community partner• Develop content for online social media channels to engage customers and stakeholders• Produce content for company website and employee newsletters, and monitor and assess the effectiveness of internal communications• Actively participate as the communications lead on employee engagement teams, safety teams and other internal initiatives• Promote safety, customer service and reliability to internal and external stakeholders• Monitor and manage communications budgets and expenditures

Cranberry Township, Pennsylvania

• Developed, organized and directed strategic global product-line communications programs that supported employee and strategic business objectives.• Led teams to produce communications which improve employees’ understanding of business objectives and their roles in helping achieve those objectives.• Served product-line executive staff and others as a consultant to ensure attainment of goals of excellence regarding quality and customer satisfaction.• Created internal communications for senior executives and others.• Served as the product-line communications representative on all company-level communications team initiatives and projects.• Drove and monitored message consistency at all levels and across all areas/locations of the product line.

Pittsburgh, Pa

• Developed and led strategic external and internal communications plans that increased awareness of the Verizon brand, its products/services, its philanthropic efforts and corporate initiatives with customers, employees and key influencers.• Provided effective communications counsel and critical decision making to internal clients to support company objectives, including reputation management, corporate positioning, crisis communications and public policy initiatives.• Crafted master narratives/high-level messaging that positioned the company as a thought leader on critical issues impacting the communications industry and the communities Verizon served.• Directed daily media relations activities and served as the primary spokesman for the company with news media and targeted stakeholder groups on a regional and national basis.• Proactively drove positive, earned media placements in regional, national and trade outlets; leveraged the company’s social media assets to further expand the reach of the company’s core messages.• Cultivated and maintained positive relationships with media influencers across print, broadcast and social media channels to drive engagement and amplification of company messages.• Led strategic initiatives to support senior-level executives within Verizon, including messaging and communications counsel, speech writing, talk points and briefing materials.• Managed and supervised outside agency staff to create digital content, including blogs, infographics and videos for Verizon’s news center website. • Collaborated with internal communications and cross-functional teams to ensure consistency and alignment of messaging to employees and other internal stakeholders.

Erie, Pennsylvania Area

• Served as Verizon’s primary community relations representative and media relations spokesman in northwestern and southwestern Pennsylvania• Developed and fostered relationships with key opinion leaders, influencers and communications leaders in key Verizon markets to communicate and promote the company’s strategic messages.• Managed the regional Verizon Foundation grant program and served as the point of contact for nonprofit organizations that aligned with the foundation’s core funding priorities.• Worked with Verizon’s government relations team to promote among local elected officials and business leaders legislative and public policy initiatives the company supported.• Worked with local economic development officials to promote initiatives that would encourage investment and growth in the telecommunications industry.

Akron, Ohio

• Worked with internal marketing managers to develop comprehensive communications strategies aligned with marketing goals and objectives.• Managed activities with advertising agencies and vendors to ensure promotional campaigns were properly planned and implemented within established budget parameters.• Wrote copy for product brochures, print ads, radio/television spots and direct mailers to promote the company’s products and services.• Involved in developing content and design standards for all company web sites; worked with in-house computer professionals to monitor and maintain consistency among sites.• Created print ads for the corporate branding campaign that increased recognition of the FirstEnergy name among its targeted customers.• Provided communications counseling and recommendations to internal department managers to address competitive threats and marketing opportunities.

Hudson, Ohio

• Managed ALLTEL’s advertising agency activities and work flows.• Supervised all facets of ALLTEL’s direct marketing program including list procurement, direct mail fulfillment and response measurement.• Worked closely with marketing managers to develop communications strategies.• Wrote copy for print ads, radio spots and direct response mailers.• Served as editor of a bi-weekly employee newsletter, writing articles and coordinating photography. • Prepared and distributed company news releases and maintained relationships with media contacts.• Developed an innovative advertising tracking database system through which the advertising program was evaluated and trends were identified for future communications planning/budgeting.• Monitored the advertising department’s multi-million dollar budget through a customized database tracking system; generated monthly status reports for upper management.• Implemented components of ALLTEL’s business development campaign, including trade show and promotional gift support.• Created a sales collateral program to support sales agents in 365 different markets across 39 states.

Jamestown, New York

• Developed ALLTEL New York’s Consumer Outreach and Education Program and implemented program and activities associated with the plan.• Supervised production of technical/educational literature to promote telephone products and services.• Conducted customer focus groups, round table meetings and speaking engagements to reinforce ALLTEL’s positive community image.• Wrote a quarterly consumer newsletter that increased awareness of ALLTEL’s services to customers.• Managed a $175,000 public relations budget.

Ba, Communications

Ma, Journalism