Lee Glasspool Email & Phone Number

Melbourne, Victoria, Australia

Over the last year (2023), additionally to my role as Apparel Designer I have supported the Marketing Team in lending my design skills to elevate the Brands sell-in-tools and ultimately take how we go to market to the next level. Through this, New Era saw an opportunity to utilise my creative & technical design skills from a consumer lens. The newly created Senior Graphic Design role created role is holistic, and will see me continue to be involved in design inception from a product… Show more Over the last year (2023), additionally to my role as Apparel Designer I have supported the Marketing Team in lending my design skills to elevate the Brands sell-in-tools and ultimately take how we go to market to the next level. Through this, New Era saw an opportunity to utilise my creative & technical design skills from a consumer lens. The newly created Senior Graphic Design role created role is holistic, and will see me continue to be involved in design inception from a product development stage. I will continue to raise the standard of sales tools & now play an essential part in how we show up as a brand to the consumer. One of the key goals for 2024 is growing & connecting with our New Era Community and this is something im particularly looking forward to be doing. Show less

London & Melbourne

From London, now living in Melbourne, Australia.I specialise in: Art Direction • Branding • Graphic Design • Trend direction • Sports & lifestyle apparel • Advertising & marketing • Illustration.*Latest projects include apparel graphics for Ivy Park, Fila, Gap & Lee Cooper. Branding & Design for 2 US TV Shows, and Design of posters, merch & Branding of various high profile Musicians & Producers.*I work as freelance art director for Music Artist Management company TMWRK… Show more From London, now living in Melbourne, Australia.I specialise in: Art Direction • Branding • Graphic Design • Trend direction • Sports & lifestyle apparel • Advertising & marketing • Illustration.*Latest projects include apparel graphics for Ivy Park, Fila, Gap & Lee Cooper. Branding & Design for 2 US TV Shows, and Design of posters, merch & Branding of various high profile Musicians & Producers.*I work as freelance art director for Music Artist Management company TMWRK Designing and overseeing all the companies design needs, from Album Covers, Advertising, Posters, Merchandise and Branding for such artists as Diplo, A-Trak, Major Lazer, Skream and Dillon Francis, and full design and branding of their Mad Decent festivals that run across the whole of the U.S during summer time.I have also been working with such brands as Red Bull Music, Lee Cooper jeans, WGSN, Converse, DirtyBird Records, Under Armor, Ben Sherman, and Paul Smith, working on such projects as Apparel collections, illustrations, Branding, and promotional materials.For portfolio requests please contact me mrleeglasspool@gmail.com Show less

London

I was hired as Head of Graphics at this apparel creative agency. During my time there I worked on Trend directions for Denim & Lifestyle brands, Design presentation documents and branding & tee graphic designs. It was a small team, but I would work closely with freelancers and have direct contact with clients. I left after 8 months as I wanted more freedom to work on my own projects. www.gooseuk.com

London, United Kingdom

I was a designer for Puma for over 5 years as the lead mens lifestyle graphic designer for apparel, my role involved me researching current and future trends, developing relevant stories for the designs, and then seeing them through from initial concepts, to the final printed artworks. This process also involves me visiting factories and working alongside their teams to get the best out of the prints. I also worked on the Foot Locker account for Puma, where I identified a gap in the… Show more I was a designer for Puma for over 5 years as the lead mens lifestyle graphic designer for apparel, my role involved me researching current and future trends, developing relevant stories for the designs, and then seeing them through from initial concepts, to the final printed artworks. This process also involves me visiting factories and working alongside their teams to get the best out of the prints. I also worked on the Foot Locker account for Puma, where I identified a gap in the market for more specific lifestyle tee designs, presented my ideas to their buyers, and saw the designs through to final product. They became a huge success for Puma and soon after all other brands followed.I was originally employed as apparel graphic designer for the UK market, working specifically on projects for JD & JJB sports. Show less

For six months I worked for Fresh Marketing, a London based fashion marketing company, working on design concepts and illustrations for various brands including Clarks, New Balance and CAT. www.freshbritain.com

Maharishi is a fashion label based in London and I worked there for over three years. For two and a half years I worked predominantly on MHI, which is also a streetwear brand and Maharishi’s sister label. For MHI my responsibilities included generating themes on which the collections are based, choosing the colour palette for the season, researching and developing ideas for artwork, and finalizing these into screenprints and embroideries. I also designed the artwork for baseball caps, belt… Show more Maharishi is a fashion label based in London and I worked there for over three years. For two and a half years I worked predominantly on MHI, which is also a streetwear brand and Maharishi’s sister label. For MHI my responsibilities included generating themes on which the collections are based, choosing the colour palette for the season, researching and developing ideas for artwork, and finalizing these into screenprints and embroideries. I also designed the artwork for baseball caps, belt buckles and various other accessories. Additionally I assisted in the designing of the graphics for Maharishi mens, womens, kids, recycled and denim collections.Other projects whilst at Maharishi included working on the 966 page encyclopedia of Camouflage-DPM, designing the page layouts, packaging for T-Shirts, invitations, press releases, and design for websites www.dpmhi.com & www.dpmpublishing.com. Show less

Ba (Hons), Graphic Design

Btec National Diploma, Graphic Design