Lee Goldman Email & Phone Number

Atlanta, Ga, Us

Leading a team focused on developing product marketing and go-to-market strategy and execution for the largest revenue book of business in the US business unit.

Atlanta, Ga, Us

Demand Generation leader responsible for $350M in revenue.✓ Strategy and execution of marketing programs that capture and nurture leads across multiple vertical segments and channels - including accelerating go-to-market strategy through new and qualified leads for our sales organization.✓ Generation of, and nurture leads via thought leadership (video content, white papers, joint studies with thought partners), events, Account Based Marketing, SEM, email, retargeting, executive LinkedIn programs, targeted social advertising, and cooperative marketing with partners.

Atlanta, Ga, Us

✓ Building and leading the customer communications function at Equifax to crystalize messages for Equifax key cloud and migration initiatives.✓ Creating and executing strategic plan to amplify messages with the goal of “turning customers into advocates.” Duties include the creation of effective customer content, digital promotion & internal training.✓ Creation of effective customer content, digital promotion & internal training.

Atlanta, Ga, Us

Led product marketing teams and initiatives for the Equifax commercial (B2B) business, including:✓ Creating and executing messaging, go-to-market (GTM) and digital programs for SaaS product line. ✓ Achieving an increase of 23% in SQLs through the building of integrated campaigns to maximize reach and frequency. Tactics included Account Based Marketing (ABM).✓ Building relevant content for CFO and LOB buyer roles & personas to consume in a variety of formats, including white papers, brochures, presentations and training.✓ Amplification of content & messaging through the creation of webinars, events, social media, and search engine marketing (SEM) with a goal of increasing customer retention.✓ Creation of closed-loop reporting structure with KPIs to determine content effectiveness that includes demand generation, account retention and influence/awareness metrics.

Raleigh, Nc, Us

I led branding and product marketing integration efforts for TierPoint's acquisition of Windstream's hosting business. Efforts led to TierPoint to be listed on Gartner's Magic Quadrant for DRaaS providers.

Raleigh, Nc, Us

Led product marketing for Windstream Hosted Solutions/TierPoint's Data Center division, with responsibilities that included:✓ Created and executed customer-centric strategic plans including brand strategy/execution, product marketing, field marketing & establishing key performance indicators (KPIs) with a clear definition of success✓ Managed go-to-market process for new product launches, including messaging branding, naming, web, sales training, PR, advertising and event promotion

Founded and ran marketing & operations for an Atlanta based senior home care business. ✓ Created and executed start up & client acquisition marketing plans, including branding, messaging, advertising, web, social media, business development & PR.✓ Created value propositions & messaging to differentiate business and offerings in a highly competitive market✓ Established and exceeded client experience benchmarks

Charlotte, Nc, Us

Led the Marketing, Business Development, and Strategic Planning for a business with 1,800+ clients, 40+ employees and over $3.5MM in revenue with a focus in the following areas:Marketing, Business Development, and Strategic Planning✓Analyzed market and customer research to identify new customer segments including healthcare, daycare, hotels and hospitality✓Developed and executed targeted marketing and sales plans for customer segments that included value propositions, product positioning, and selling strategies for sales and marketing teams✓ Implemented and developed a social media marketing strategy resulting in additional customer acquisition and increased revenue of 50%. As part of this strategy, implemented SEO, SEM and PPC digital strategies✓ Negotiated contracts with suppliers and media to ensure optimized pricing and brand integration M&A✓Successfully acquired and integrated 3 companies that added revenue and market share, complementary products and services and key employee skill sets✓ Expanded the business into new value chains (restaurant chemicals) through acquisition of chemical service company in Stockton, CAManagement✓ Developed and implemented a customer service management system that ensured that there were no unauthorized missed accounts ✓ Hired and managed a team of 10 marketing/sales representatives including: outside sales personnel and telemarketers

Armonk, New York, Ny, Us

Led corporate marketing initiatives, including:✓Optimized IBM's rebranding from "e-business on demand "to" On Demand Business.” through managing qualitative and quantitative customer research ✓Competitive analyses and strategic positioning projects for IBM's e-business Infrastructure and Innovation's portfolio ✓Creating and implementing a customer-centric framework for the "Customer Collaboration" initiative that was deployed throughout the IBM Value Chains✓Value proposition development to ensure global advertising & messaging were resonating with customers and partners

Armonk, New York, Ny, Us

Cross-IBM marketing consultant that focused on high impact programs including e-business function.

London, Gb

✓ Consulting to multi-national corporations. Duties included policy development, cost of assignment projections, foreign tax planning, and payroll/compensation consulting. Analyzed, projected, and modeled data through the advanced use of spreadsheets.✓Developed a marketing strategy targeting existing clients including service definition and pricing. Prepared new business proposals. ✓Delivered numerous on-site sales and instructional seminars to clients. Topics included strategies for international tax savings through Ernst & Young tax products, instructional demonstrations of Ernst & Young tax software, and overviews of the U.S. income tax system for foreign nationals.

Master Of Business Administration - Mba, Focus In Marketing And Strategy

Bachelor Of Science - Bs, Business Administration