For brands to stand out in a competitive world, you need more than just a great product. You need a go-to-market strategy.Hi! Iโm Hany, an experienced digital marketer passionate about helping brands with amazing products attract customers and make a bigger impact on the world ๐.Iโve spent the past 6 years helping a variety of brands grow throughout Korea, from retailers like Lululemon, to Express VPN, to the first ever D2C genetic testing service in Korea. ๐ฆ๐ผ๐บ๐ฒ ๐ผ๐ณ ๐บ๐ ๐ณ๐ฎ๐๐ผ๐ฟ๐ถ๐๐ฒ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐ฎ๐ ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ ๐ต๐ฎ๐๐ฒ ๐ฏ๐ฒ๐ฒ๐ป:โ Developing Lululemonโs digital marketing strategy for the entire country of Korea, resulting in a 55% YoY online sales increase and ROAS improving from 3 to 7.โ Creating the full marketing strategy that helped a new brand take online sales from $2.2K/month to $30K/month.โ Optimizing SEO to help 2 separate brands go from not even on the first page to top rank on Google and NAVER (Koreaโs #1 search engine)Outside of work, I love flower art ๐ท. Itโs the perfect way to relax after a busy day. I especially enjoy designing flower baskets and bouquets for my friends (about to make some for a good friendโs wedding)!I'm always open to meeting new people, so feel free to connect or send a message. Thank you for reading my profile and hope you have a great day!
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Marketing ManagerLayer Jun 2023 - Mar 2024Seoul, South KoreaCreating the optimal marketing campaigns that customers can encounter the brand in the fiercely competitive fashion market.As a marketing manager, I led end-to-end integrated marketing with planning and execution for 2 of LAYERโs main brands: LMC and GirlSkateboards. ๐ ๐ ๐๐๐๐ถ๐ฒ๐:โช๏ธ Led strategic brand marketing initiatives, continuously tracking KPIs to optimize brand performance โช๏ธ Managed budget to develop, implement, and optimize on/offline marketing activities including paid media, e-commerce optimization, and pop-up events.โช๏ธ Managed social media and relationships with 50+ influencers each month for social marketing campaigns and promotions.๐ ๐ ๐ฅ๐ฒ๐๐๐น๐๐: โช๏ธ Achieved a 50% increase in online revenue for LMC in 3 months, improving ROAS from 1.4 to 3.4.โช๏ธ Generated a 206% increase in organic reach and 70% increase in brand search volume through social media strategy.โช๏ธ E-commerce development and SEO optimization that helped secure top rank on Google and NAVER (Korea's #1 search engine).
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Digital Marketing Specialist247Compass Inc. Oct 2020 - May 2023Seoul, South KoreaCustomer online journeys are complex, especially in the fast-paced, dynamic Korean market. As a digital marketing specialist, I worked directly with 4 global brands to optimize their marketing strategies and expand their business in the Korean market: Lululemon, Express VPN, MACKAGE, and LMC.๐ ๐ ๐ฑ๐๐๐ถ๐ฒ๐:โช๏ธ Managed $2M/year in total adspend to develop and execute full-funnel digital marketing campaigns. โช๏ธ Defined the customer journey of major target audiences by funnel and optimized digital campaign strategies.โช๏ธ Provided ongoing support for Search Engine Optimization and website localization.๐ ๐ ๐ฅ๐ฒ๐๐๐น๐๐:โช๏ธ Developed and optimized full digital marketing strategy for Lululemon, resulting in 55% YoY revenue growth and ROAS improving from 3 to 7.โช๏ธ Secured Lululemon as a best case in Google search and Pmax ads. โช๏ธ Created a viral content strategy that doubled Express VPNโs monthly conversion rate from organic traffic.โช๏ธ Achieved a 100% client retention rate for all 4 client brands. -
Marketing AssistantEdgc 2018 - 2020Incheon, South KoreaIn 2019, EDGC created the first ever direct-to-consumer genetic testing service in Korea. I was in charge of building that brand from the ground up, from creating the brand storyline to promotional materials.๐ ๐ ๐ฑ๐๐๐ถ๐ฒ๐:โช๏ธ Managed and developed social media content for domestic and international markets (5 countries total).โช๏ธ Planned all promotional materials for 3 international medical conferences.๐ ๐ ๐ฟ๐ฒ๐๐๐น๐๐:โช๏ธ Helped increase total service revenue 400% from 2019 to 2020.
Haein L. Education Details
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French Language And Literature -
International Relations
Frequently Asked Questions about Haein L.
What is Haein L.'s role at the current company?
Haein L.'s current role is Digital Marketing Specialist | KR Localization | Passionate about Data-Driven Strategies.
What schools did Haein L. attend?
Haein L. attended Seoul Women's University, Seoul Women's University.
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