I'm the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications for fans on their favourite websites. We're launching our extension in the UK in November. Our shareholders include Danny Brooke Taylor and Andy Narin at Lucky Generals, Dino Myers-Lamptey at The Barbershop, Saher Sidhom at Hackmasters, Joyce Searls at The Searls Group, Iain Newton (Apple, New York Times) and Jez Nelson (Somethin' Else, Sony). I also teach startups how to research, write and execute customer-focused marketing plans on the Marketing for Startups Masterclass on Maven. In 2009 I founded Silence Media, the creative and media-buying shop for digital display campaigns bought by Canopy Media. Working at Silence I got to produce display advertising campaigns for some of the biggest names in music, film, video games, TV, theatre, galleries and museums, working on both the creative and media buying strategy. I also got to present the Silence Media Book Club podcast, interviewing authors like Bob Hoffman (Advertising for Skeptics), Heather Le Fever (Brain Surfing) and Andy Nairn (Go Luck Yourself). In 2018, I was one of the producers of Look Up alongside my wife, Claire, and the great Andy Spence (New Young Pony Club). Look Up was a charity pop-up record and bookshop and week of gigs and club nights in Stoke Newington in London curated by Gilles Peterson. It included talks, performances and DJ sets by Goldie, Jordan Rakei, Colleen ‘Cosmo’ Murphy, Dave Haslam, Yazmin Lacey, James Lavelle, Daphni and HAAi. While demonstrating the positive relationship between mental health and the arts we also raised £40,000 for the emerging mental health charity Safaplace. In 1996, I founded Way to Blue, the world’s first online PR agency, which was bought my The Miroma Group. My claim to fame is that working with the Mancunian legend Tony Wilson, I streamed the first concert online. I'm the author of the novel Queer Fish in God's Waiting Room (Legend Press), which was turned into a short film last year directed by American actor Adrian Pasdar (A.G.E.N.T.S of Shield, Heroes) and starred Jesse Spencer (Neighbours, House, Chicago Fire) and Amanda Righetti (Colony, The Mentalist). In the 90’s, I wrote an Oasis biography and I was a music and technology journalist for The Manchester Evening News, The Guardian, The Times and The Daily Telegraph.