Lee Highsmith Email & Phone Number

Morrisville, Nc

Getting beyond the What and telling the story of Why.

Morrisville, Nc, Usa

Morrisville, Nc

• Responsible for driving five sub-regions to their budget and stretch goals for Software and Peripherals brand • Analyze performance, identify areas of opportunity and work with the region leads creating measurable actions to attack opportunities across multiple segments and routes• Execute 4P approach with region marketing, segment and sales teams driving software and peripherals attach • Owner/writer for Lenovo's "Know Your Options" blog (www.lenovoblogs.com/knowyouroptions/)

• Owned and managed products in the ThinkVantage Technologies portfolio in the areas of migration, recovery, connectivity support and power management• Focused on driving a competitive edge for Lenovo through proven value-added tools• Responsible for product roadmaps, new feature definition and value justification of new products and features• Executed product launch plans and integrated marketing strategies across multiple teams• Engaged in many cross-brand initiatives involving hardware and software for future value-add innovations• Highly rated subject matter expert for C-level and senior IT managers in the Executive Briefing Center• Consistently chosen to present to partners, customers and press in small and large venues• Worked extensively with marketing and sales teams, developing effective sales approaches• Engaged with partners such as Intel and Microsoft developing partnered technologies and marketing

• Worldwide responsibility for driving attach of desktop options and peripherals• Developed sales and training materials for customer and marketing teams• Executed first build-to-order attach strategy and product selection for web marketing• Responsible for all marketing deliverables and PR engagement• Coordinated launch and marketing plans, working across multiple organizations

• Drove portfolio for hard drives, RAID and enclosures, representing more than 30% of PC server profit• Grew business from under $100M to over $500M in less than three years with focus on improved design and better sales engagement, outgrowing the business overall • Responsible for product roadmap, including integration with system hardware designs• Led move to integrated sourcing and tray strategy, leading to improved sourcing simplicity and higher profit• Developed performance-based approach to storage sales, leading to higher attach and profit• Worked with multiple external suppliers, assessing future product strategies and transitions