Lee Hong Yeng
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Lee Hong Yeng Email & Phone Number

Business Development Associate at Cake Malaysia
Location: Johore, Malaysia 9 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Business Development Associate
Location
Johore, Malaysia
Company size

Who is Lee Hong Yeng? Overview

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Quick answer

Lee Hong Yeng is listed as Business Development Associate at Cake Malaysia, a with 156 employees, based in Johore, Malaysia. AeroLeads shows a matched LinkedIn profile for Lee Hong Yeng.

Lee Hong Yeng previously worked as Branch Manager, AIESEC in Johor Bahru at Aiesec In Malaysia and National Account Manager at Aiesec In Malaysia. Lee Hong Yeng holds Bachelor Of Science In Industrial Mathematics, Mathematics from Utm.

Company email context

Email format at Cake Malaysia

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Cake Malaysia

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Profile bio

About Lee Hong Yeng

Great to see you here! I am Yeng, a passionate youth who has been cultivating leadership since high school. I am a person with strong ambition to become chief executive officer in the future. So, I keep striving for excellence by exploring more opportunities and accumulating more skills to enrich myself. I immerse myself in an environment where I can constantly challenge and further develop myself. 'Nothing is impossible, only man who can't' is the principle that I have been sticking to all my life.Besides, I aspire to be an influencer who can make a positive impact on people. Building leadership and driving them toward something great has always been my passion. That's why I joined AIESEC as it provides me the platform to show the direct influence of my actions on people around me and promote the change in my communities.I believe that the most powerful organizations are those whose employees feel connected to each other and their work. Thus, I am here to help organizations build employer brands, and help young leaders to build this connection through uniquely designing training, workshops, coaching and keynotes by AIESEC events. I am very keen to engage with any like-minded partnership to form collaboration. Feel free to further connect if you feel our values aligned: yeng.lee@aiesec.net

Current workplace

Lee Hong Yeng's current company

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Cake Malaysia
Cake Malaysia
Business Development Associate
Selangor, Malaysia
Website
Employees
156
AeroLeads page
9 roles

Lee Hong Yeng work experience

A career timeline built from the work history available for this profile.

Business Development Associate

Selangor, Malaysia

Branch Manager, Aiesec In Johor Bahru

Current

Johor Bahru, Johore, Malaysia

1. Team Management: Leading a Executive Boards team of 5. 2. National & Global Representation: National Executive Board, National Subcommittee, ensure accountability on compendium, international relations. 3. Finance, Legal and Governance: ensure long-term finance sustainability, involve in decision for investment.4. Entity Leader: Guardian of organisation stand, role modelling and shaping behaviors and culture of membership that aligned to organisation.5. Vision & Strategic Direction: Make decision and lead the direction of entity, ensure clear goals and focuses. 6. External Representation: Representing organisation internally and externally events including partnership engagement and university engagement.

Feb 2024 - Present

National Account Manager

Managed 6 strategic partnership

Aug 2023 - Jan 2024

Head Of Business Development

Aiesec In Malaysia

Johor Bahru, Johore, Malaysia

📌Facilitate and lead the experience of a team of 5 for the execution of sales and project/event management.📌Provide necessary training to team and membership to build sales capacity and external relevancy.📌Successfully cultivated relationships with 40+ partners from various industries, including JobStreet, JOBBUILDER, Hoor Fatt. Ajinomoto Malaysia.📌Presented idea deliverables to the Project Management team, which led to 7 portfolios innovation of project direction with employee engagement portfolio and corporate social responsibility portfolios.📌Generated impact report for all partners to be published internally or externally for impact showcasing.🎖Top Gun Awards in AMAN 2023 (AIESEC in Malaysia Awards Night)🎖Outstanding Business Development Award (AIESEC in Malaysia Awards Night)🎖Secured 4 Financial Partners with a total sales won RM 18.5k.🎖Achieved 338% GvA of sponsorship🎖Achieved 37% growth of partnership revenue🎖Secured up to RM 5.5k Grants for community projects🎖160% Team Members Apply for Higher Role

Feb 2023 - Jan 2024

Financial Partner Manager Of Business Development Department

Johore, Malaysia

- Engage and manage external stakeholders that involve in project partners (FP, UR).- Closely synergy with related teams, EwA and FL in LC to ensure quality, long term and sustainable execution of partnership deliverables.- Daily tracking on GvA in sales (leads generated, leads contacted, follow up meetings secured, MoU signed, process time, conversion rate).- Track partners NPS score and retain long term partnership.- Responsible for the financial partners involvement in the respective events.- Build relationship and managing the account of our financial partners.- Grant Application Management [YPJ and so on] and UR Management [ UTM XCITE, UTM CS, UTM Top Bidder and so on ].

Mar 2022 - Feb 2023

Junior Executive In Ewa Event Operation Team

Johore, Malaysia

- Planning, coordinating and managing agenda & key activities of the event.- Prepare the session materials to make sure the event flow very smoothly.- Main coordinator for on-site operation (during event) to communicate between OCs and delegates.- Handle and coordinate registration of delegates for the events.- Ensure the quality of delegates experience.- Provide quality customer relationship management for the delegates.

Dec 2021 - Feb 2022

Business Development

> Develop and maintain strong relationships with clients to understand their hiring needs.> Source candidates through various channels, including job boards/strong connection foundation> Provide guidance and support to candidates throughout the hiring process.> Collaborate with clients to develop effective recruitment strategies.> Maintain accurate and up-to-date records of candidate interactions and placements.

Jul 2024 - Oct 2024

Head Of Publicity Department

Utm Chinese Debate Team

Johore, Malaysia

-Demonstrate creativity in planning, creating and managing digital content-Design creative posters & captions and upload in social media

Jan 2022 - Feb 2023

Head Of Competition Department, Utm International Varsity Mandarin Debate Championship 2022

Utm Chinese Debate Team

Johore, Malaysia

-Plan and make certain policies, procedures and objectives of competition.-Present a competition budget, devise a competition timeline, maintain computerized records, set qualifications for teams/participants, establish competition rules and assist in site selection.

Feb 2022 - Dec 2022
Team & coworkers

Colleagues at Cake Malaysia

Other employees you can reach at aiesec.my. View company contacts for 156 employees →

3 education records

Lee Hong Yeng education

Bachelor Of Science In Industrial Mathematics, Mathematics

Utm

Science Stream

Kolej Tingkatan Enam Puchong

-Vice President of 3R Club (2019-2020) > Conducted a virtual activity “Make Things Awesome!”

Education record

Smk Bandar Puchong Jaya (B)

-Head Prefect (2017-2018) -President of Mandarin Society (2017-2018) > Organized “Sekinchan One-Day Trip” for 40 participants. -Secretary.

FAQ

Frequently asked questions about Lee Hong Yeng

Quick answers generated from the profile data available on this page.

What company does Lee Hong Yeng work for?

Lee Hong Yeng works for Cake Malaysia.

What is Lee Hong Yeng's role at Cake Malaysia?

Lee Hong Yeng is listed as Business Development Associate at Cake Malaysia.

Where is Lee Hong Yeng based?

Lee Hong Yeng is based in Johore, Malaysia while working with Cake Malaysia.

What companies has Lee Hong Yeng worked for?

Lee Hong Yeng has worked for Cake Malaysia, Aiesec In Malaysia, Hr First Sdn Bhd, and Utm Chinese Debate Team.

Who are Lee Hong Yeng's colleagues at Cake Malaysia?

Lee Hong Yeng's colleagues at Cake Malaysia include Abdullah Sami, Abdulaziz Basahel, Eyad Haitham, Zihui Cheong, and Noor Elyza Aisya M..

How can I contact Lee Hong Yeng?

You can use AeroLeads to view verified contact signals for Lee Hong Yeng at Cake Malaysia, including work email, phone, and LinkedIn data when available.

What schools did Lee Hong Yeng attend?

Lee Hong Yeng holds Bachelor Of Science In Industrial Mathematics, Mathematics from Utm.

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