Lee Iapalucci Email & Phone Number

Wilmington, Nc, Us

Wilmington, North Carolina, United States

• Content creation and management of organic social media efforts for an audience of over 40,000 across all platforms - increased total audience size by over 5,000 followers in first year• Creative direction and implementation of short form video content: Instagram Reels and YouTube Shorts• Co-manage influencer marketing strategy and implementation• Oversee paid search/display Google ads, YouTube Video ads, Spotify, Hulu, Facebook/Instagram, Twitter/X, Linkedin, and Snapchat advertising efforts• Budget management and tracking• Update company wide site on Wordpress and Hubspot pages• Conduct keyword research and build Hubspot blog posts optimized for SEO• Project ownership of online reviews and Trustpilot integration. Boosted score by 1.5 stars in a month.• Support team through website redesign project - adding SEO elements and media organization

Wilmington, North Carolina Area

• Content creation and management of all social media accounts with 10,000 followers across all platforms through scheduling software Hootsuite, increased follower count by 58%• Responsibility of updating all Cameron School of Business web pages through Cascade software and lead contact for university website redesign• Updating of digital signage for campus-wide events in two buildings• Editor for CSB Alumni newsletter called “Cameron Insider”• Interviewing, training, and management of graduate assistants and work study students, assigning of projects to assist in marketing efforts• Creation of graphics and digital advertisements for internal and external paid advertisement efforts including with GWBJ, Van Wagner/CAA, WFAE, WHQR, and ILM• Writing blogs for SEO enhancement• Analyzing Google Analytics data of website for promotion of graduate programs• Presented on Adobe Indesign in MKT class 2x, held Hubspot training sessions 2x• Project management of marketing projects within CSB and liaison to university level branding team• Chair of CSB Marketing Committee• Committee member of CSB Diversity and Inclusion Task Force and the Gender Studies and Research Advisory Board

Raleigh-Durham, North Carolina Area

• Implemented Facebook/Instagram, Twitter, and LinkedIn paid advertisements and weekly report of Google/Bing Analytics results• Managed Mail Chimp campaigns for over 6,500 subscribers• Utilized Buffer program to create and distribute social media posts across multiple platforms• Printed direct marketing and communicated with local companies for cross promotional opportunities• Assisted in client relations and overall building management• Wrote blogs to maximize on optimal SEO reach

Wilmington, North Carolina Area

• Collected and organized all company project data over past 20 years to integrate into Salesforce• Ran reports to analyze data for company growth• Utilized graphic design skills to create employee sheets, logos, and signage

• Created graphics using Photoshop to promote product through various marketing outlets• Utilized photography skills to capture packaging photos for social media• Completed work remotely and met weekly to communicate new goals and receive feedback

Carolina Beach, Nc

• Helped company owner launch website through WordPress on April 1st, 2018• Communicated with local restaurants pertaining to monthly events and advertising capabilities• Organized and managed scheduling of entertainment events in the area

Wilmington, North Carolina Area

• Create company website/logo and develop buzz through blog posts to increase brand awareness• Assist in office setup and online networking• Develop registration and waiver forms

Wilmington, North Carolina Area

• Gained writing skills through creating newsletters and blog posts for over 400 subscribers.• Communicated with customers through email and phone to assist in the process of creating their own custom board and interacted with wholesale retailers to order products needed for the operations of company.• Managed Wordpress website and utilized Adobe programs to create videos/graphics promoting company’s products.• Assisted owners on second startup company, Epic Excursions. Created logo, helped with website building, and waiver form documentation.

Wilmington, North Carolina

• Supported the grant committee on disbursement of $350,000 to needy charities and school systems in the local community.• Attended committee meetings to immerse self in the process.

• Developed a business idea to start and market a photography business.• Guided learning of Lean Start-Up Program using the Business Model Canvas.• Weekly meetings with advisor relating to the Business Model Canvas and implement feedback.• Attended university events relating to include Entrepreneurship Week and special Entrepreneurship talks.

Wilmington, Nc

• Shadow business owner on entrepreneurship skills and tasks necessary to run a small business.• Update company website utilizing Zenfolio to showcase portfolio.• Assist with photo shoots and client relations to include payment, packaging, and delivery of product.

Wake Forest, Nc

• Register skills, organized and restocked various food products, oversaw the distribution of skate rentals, responsible for bank deposits and counting daily balances.• Hosted birthday parties of up to 25 children at a time, corresponded with parents, provided food and beverages as requested, and managed payment plans of party.

Wake Forest, Nc

• Primary care responsibility for a young boy between the ages of 1 ½ until 4 years of age. • Prepared meals, planned activities while parents ran home business.

B.S. Business Administration, Marketing Strategy, Minor In Spanish, Business Administration And Management, General

Activities and Societies: Cameron Executive Network, Entrepreneurship Fellows Program, Wrightsville Beach Clean-Up, Photography Club3.688.

Education record

Activities and Societies: Yearbook Section Leader, Honors Society, Interact Club Secretary4.25 GPA