Lee Iley (Eye-Lee) Email & Phone Number

New York City

Under the leadership of the founder, Bill Hovard, I have been part of the creative process and online presence since its inception 10 years ago. I have helped with maintaining the brand’s visual identity by implementing design directives for packaging, web design, styling, and photography. Utilizing my expertise in color, I was able to implement collection.

New York City

I have worked with Ayse Birsel for 10 years as a member of her core creative team on a freelance basis. In my role as graphic designer, I have designed Ayse Birsel’s personal brand, aysebirsel.com as well as advised her on her book, Design the Life You Love. I have collaborated with Birsel + Seck on graphic design components of a number of their projects.

New York

I have been employed as a Creative Consultant for the past 10 years on numerous brand projects, art direction photoshoots, strategic design initiatives, and various printed matter.

New York

As a freelance design consultant for Hovard Design (formerly WL2 studios), I continued my involvement with on-going clients such as Victoria’s Secret and collaborated on their marketing and packaging systems such as Holiday promotions, Angel Rewards Program, VSX labeling and marketing. Additionally, I participated in the creation of brand identity and.

New York

I worked full-time as a freelancer for Merkley and Partners for 3 years, where I was part of the in-house design team led by several creative heads. My initial role was as a designer, implementing directives from all creative heads. Later I was part of a small team where I was able to implement design directives alongside the CD, where we created.

New York

WL2 was a partnership between myself and Bill Hovard.We were a graphic design studio creating and implementing strategic brand identities for the beauty, fashion and retail industries. We created cohesive branding and packaging systems for both large and niche brands. Our main clients included all divisions of the Limited group of brands, working directly.

Ba (Hons), Fashion And Textile Design

Textile Design And Fashion

Exchange Program between both Colleges where we studied color theory, textile design, sewing, knits.

National Diploma, All Fields Of Design With A Focus On Textiles