• Led the experience and visual design evolution of the flagship product (Identify), driven by user feedback, resulting in a ~2x increase in Monthly Active Users (MAU) over 1.5 years.• Collaborated across a cross-functional global team, driving the design implementation from 0 to 1 for LeadIQ Track, a transformative tool that empowers users with the capability to easily track essential insights during the prospecting process.• Drove the comprehensive redesign of LeadIQ Refresh… Show more • Led the experience and visual design evolution of the flagship product (Identify), driven by user feedback, resulting in a ~2x increase in Monthly Active Users (MAU) over 1.5 years.• Collaborated across a cross-functional global team, driving the design implementation from 0 to 1 for LeadIQ Track, a transformative tool that empowers users with the capability to easily track essential insights during the prospecting process.• Drove the comprehensive redesign of LeadIQ Refresh (Salesforce enrichment app), streamlining the onboarding and setup process for seamless integration within Salesforce. Show less

• Solve creative challenges in collaboration with engineers, UX researchers, and product managers to design user-centered products.• Utilize user research methods to strategize impactful UX design solutions for startups.

• Relocated to Shanghai to learn Chinese.

• Designed logos, posters, editorials and websites for companies in the travel, finance, publishing, music and education industries.

• Planned and launched the first issue of ACCESS Magazine in 2014 which has now grown into a platform publishing 20 issues over the past 6 years.• Conceptualized the overall brand identity of a 50-page cultural magazine and developed a design system reducing the design completion timeline of upcoming magazine publications by 50%.ACCESS is a culture magazine with a vision of creating a platform for cultural exchange. It strives to discover and nurture rising as well as established… Show more • Planned and launched the first issue of ACCESS Magazine in 2014 which has now grown into a platform publishing 20 issues over the past 6 years.• Conceptualized the overall brand identity of a 50-page cultural magazine and developed a design system reducing the design completion timeline of upcoming magazine publications by 50%.ACCESS is a culture magazine with a vision of creating a platform for cultural exchange. It strives to discover and nurture rising as well as established talents in various fields. Show less

• Consulted undergraduate and graduate students 3 times a week guiding them to communicate more effectively through their writing.• Provided communication strategies, proof-reading, and writing resources to help students write concise and compelling essays.