Jak Tim Lee Email & Phone Number

Singapore

Accelerate and build ABG’s business in Asia from bottom-up with the aim of becoming the fastest growing spirits company in the region. Responsibilities include opening new route-to-market distribution network, pricing, marketing strategy, identifying key opportunities, full P&L ownership Achievements - Established 9 markets with either new distribution partnership or improved terms within 10 months- FY23 total region financial output has increased NSV by +65% and GM by +70% vs LY- Improved product mix and value generation (NSV/case) by +60% vs LY

Singapore

Responsible for delivering company volume and profit in APAC region. Accelerating brand growth through unconventional and disruptive marketing strategies to drive commercial results for key brands such as Jose Cuervo, 1800 Tequila, Bushmills Irish whiskey, Kraken rum, and Boodles ginAchievements- Delivered volume of 290K 9L cases and net sales value of USD $25 million through management of 12 countries- Established rep office in Indonesia, including optimization of route to market. Led a team of 8 executives

Singapore

Delivered business performance for Benefit Cosmetics in Singapore with focus on key channels such as Sephora, boutique, travel retail, and e-commerce. Managed a team of 9 direct reports and 30 retail staff

Jakarta, Indonesia

Delivered strong business performance in Indonesia for Moet Hennessy’s luxury portfolio of wine and spirit brands. Results included quadrupling volume growth and tripling profits over 3 years. As the main lead for all brand activation and commercial planning, I was responsible for key accounts management, contract negotiations (MOT & TOT), stock forecasting, and distributor management.

Singapore

Management of Diageo portfolio in MHD joint venture; Johnnie Walker, Smirnoff, Baileys, Gordon’s gin, & Captain Morgan. Represents 80% total net sales revenue of Diageo business in Singapore. Led and nurtured growth of Super Deluxe whisky variant – Johnnie Walker Gold Label Reserve to be the fastest growing brand in a highly competitive whisky category

Singapore

Moët Hennessy Diageo Singapore (JV) brand lead for Diageo brands. Implemented nationwide promotions across sales channels. Agency management with exposure to brand campaigns encompassing PR, digital, consumer events, traditional media

Malaysia

Exceeded volume target KPI and achieved incremental market share for Carlsberg Special Brew in 2008; maintaining market leadership position of 75% in strong beer category. Part of project team to launch Carlsberg Gold; from conceptualization to implementation

Malaysia

Supported brand manager with implementation of overall Carlsberg brands’ campaign ATL/ BTL thematic, strategy planning, trade activities, workshops, and including finance & media planning. Organized and coordinated various national brand campaign events, consumer activations, product launches

Masters, Management

Bsc, Medical Bioscience

Activities and Societies: Monash Tennis Club, Student Council Committee

Level 2 In Spirits, Distinction