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Experienced International Marketing and Communications professional, with a proven record in the interpretation and profitable exploitation of market trends and customer insights across Energy and Automotive sectors.Specialties: Business & Marketing Strategy • Brand Management • Integrated Marketing Campaigns • ATL & BTL Communications • Public Relations • Digital Strategy & Activation • Trend analysis • Insight Generation • Value Proposition Development • NPD • Product Launch • Demand Generation • Channel Management • Customer Offer Development • Strategic Account Management • High Influence & Impact across wide stakeholders • Team Leadership
The Deep
View- Website:
- thedeep.co.uk
- Employees:
- 139
- Company phone:
- 01482 222522
- Company email:
- sales@arco.co.uk
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DirectorThe DeepUnited Kingdom
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Head Of Brand And Proposition DevelopmentArco Ltd Jan 2016 - PresentHull, GbLead a team responsible for all aspects of Proposition Development including:Customer InsightCustomer Offer DevelopmentCorporate brand and Product Brand ArchitectureBrand Communications and MediaCreative ServicesPartnerships and SponsorshipOnline Content and User Experience -
Group Brand ManagerArco Ltd Apr 2012 - Jan 2016Hull, GbManaged all aspects of Corporate and Product Brand strategy and activation for £275m businessSecured Superbrand Status for Arco Ltd for the first time in 130 year historyWinner of Best Brand Campaign - B2B Marketing AwardsLed negotiation and activation of Partnership with The O2, including Safety Partnership with Up at The O2Led negotiation and activation of Partnership with Rugby Football League, including partnerships with International Series winning England Rugby League and Triple Championship winning Leeds RhinosLeadership of Creative Services Team for Arco including all aspects of brand design and creative execution
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Managing Partner & DirectorBlowpipe Ltd Jul 2011 - Mar 2012From strategy development, through branding and communications, to activity planning and execution, we will sharpen your marketing mix for maximum return on investment. Giving you confidence that your product or service will hit the mark with your customers. With potent communications to intoxicate your target audience and stun the competition. Blowpipe Ltd – Targeted Marketing Solutions
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Europe & Africa Marketing ManagerBp May 2007 - Jun 2011London, England, GbResponsible for the complete marketing offer for a $800m turnover, $400m gross profit Europe & Africa lubricants business, with $45m revenue investment. Leading a team of brand and offer development managers who control the BP, Castrol and Aral lubricants marketing mix across the region -
European Brands Manager - Castrol B2C BrandsBp & Castrol Lubricants May 2005 - Jun 2007
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European B2B Brands ManagerBp & Castrol Lubricants Jan 2004 - Jan 2006Responsible for all product brands deployed in the Franchised Workshop market segment across Europe. Customer Offer development & full B2B communications management. Driving and measuring brand performance with year on year growth.
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Motorsport Technical ManagerBp & Castrol Lubricants Jan 2000 - Jan 2003Responsible for all technical aspects of the relationship between Castrol and its strategic Motorsport partners. Including; BMW.WilliamsF1 and Jaguar Formula 1 Teams as well as Honda Racing, Ford World Rally and Volvo ETCC. • Managed demanding customer needs and expectations, balancing these against company strategy and limited resources• Exploitation of the relationship and technical innovations to maximise consumer brand awareness and facilitate business-to-business opportunities
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New Product Development (Npd) ManagerCastrol North America Jan 1998 - Jul 1999Responsible for Innovation pipeline for Castrol GTX & Syntec Motor Oils.Developed and delivered new offers to market meeting highest industry specifications with strong competitive advantage
Lee Morton Skills
Lee Morton Education Details
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Northwestern University - Kellogg School Of ManagementStrategic Marketing -
Oxford College Of MarketingMarketing
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University Of HullChemistry
Frequently Asked Questions about Lee Morton
What company does Lee Morton work for?
Lee Morton works for The Deep
What is Lee Morton's role at the current company?
Lee Morton's current role is Director.
What is Lee Morton's email address?
Lee Morton's email address is mo****@****rol.com
What is Lee Morton's direct phone number?
Lee Morton's direct phone number is +4414826*****
What schools did Lee Morton attend?
Lee Morton attended Northwestern University - Kellogg School Of Management, Oxford College Of Marketing, University Of Hull.
What skills is Lee Morton known for?
Lee Morton has skills like Strategy, Marketing Strategy, B2b, Integrated Marketing, Management, Marketing Management, Strategic Partnerships, Marketing, Brand Management, Product Development, Account Management, Leadership.
Who are Lee Morton's colleagues?
Lee Morton's colleagues are Neil Porteus, Alison Waltham, Karen Mitchell, 洪佳妮, Paul Baker, Lloyd Wilkinson, Golthar Terror Of The Deep.
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