Joshua L. Email & Phone Number

Toronto, Ontario, Canada

Digital supply management working closely with our media, data and technology partners.

Toronto, Ontario, Canada

• Lead the Theo Programmatic and Paid Social team to deliver media excellence and achieve client goals
• Work with clients to uncover business needs and objectives, build appropriate strategies, and identify/implement services to help achieve client goals
• Proactively identify and solve client risks before they escalate
• Establish best practice optimization approaches to meet team objectives as well as workflows with internal customers
• Consult on best practices in programmatic media buying
• Provide effective analysis to support marketing recommendations

Singapore

• Responsible for the evolution and ongoing development of the PRECISION product suite and programmatic supply in Asia Pacific
• Develop and negotiate supply partnerships to extract maximum media value and unique benefits that are only available to Precision and Publicis Media
• Conduct regional Precision Verified to on-board local and regional vendors to create unique products that expand the platform strategically & create value
• Ongoing product management: identifying market and competitive landscapes, defining client need & product features, roadmaps & timelines
• Product marketing and training: build product marketing and training materials to be rolled out to agencies and regional markets
• Collaborate with Precision client servicing and account management teams to grow and maintain product adoption

Singapore

• Demonstrate thought leadership in developing programmatic strategy and innovative solutions for key clients - with over 80% client adoption Amnet's data management DMP solution driving media buying efficiency of up to.
• Lead the analytics team on data led projects analyzing 1st party data sets using SQL and R to demonstrate delivery of business outcomes driven by data led insights
• Identify opportunities for expanding platform expertise, by understanding the needs of clients and the direction of the industry and development of case studies
• Drive the adoption of programmatic across new channels and platforms - Programmatic Audio test-and-learn campaigns in Indonesia and Singapore
• Acting as the programmatic platform consultant to key top-tier clients, including assisting them in making decisions on platform adoption and digital scorecards to achieve business goals
• Manage high performing trading team ensuring best practice as well as improving processes and procedures to enhance delivery capabilities, hitting 90% and above of client KPIs in all programmatic activities

Singapore

• Oversee the overall approach to digital leapfrogging for Singapore in the areas of technology, mobile, demand side platforms, e-commerce and blue ocean opportunities
• Best practice lead for digital initiatives across business teams especially in the area of programmatic planning and buying
• Build digital marketing KPIs and agency wide benchmarks
• Define market level integrated data collection sets and dashboard management
• Align financial management of third party tracking tools and processes across SEA markets
• Ensure best in market capabilities for data management such as web analytics implementation, training local teams and managing service agreements with third parties

Singapore

• Digital lead for Starcom Media Singapore with the primary remit of assimilating digital skill sets and capabilities for the agency
• Rolled out an agency wide digital-media training program in the Singapore office
• Managed all regional Search Engine Marketing efforts for Samsung SEA campaigns
• Managed the onboarding of Singapore GP to Real Time Bidding on digital ad exchanges
• Work with multiple teams on integrated initiatives for clients like Samsung, Singapore GP, TigerAir, and ETRADE, spanning across display, paid and organic search, blogger outreach and community management
• Provide insights for media planning through research data using comScore, AdEx, Google Insights, Trends, and AdWords

Singapore

• Part of the team that led the launch of Aviva Open, DBS Live Fresh Card and Tarazz.com
• Planned and strategized all Search Engine Marketing efforts for SilkAir
• Aviva, DBS, NETS and SilkAir online marketing campaigns
• Worked with the clients in marketing communication and content team to ensure all marketing concepts are as effective across online channels
• Collaborated with other traditional media team members to reach targeted goals
• Created measurable strategies to acquire new accounts by working closely with partners and vendors

Singapore

• Project managed the launch of the SingTel mioTV online portal
• Worked as a business suit and part creative on SingTel and Samsung projects
• Worked directly with the team using HTML, JavaScript, and Photoshop from planning to execution
• Responsible for the management of clients’ interactive web campaigns by working closely with the clients and managing our internal creative and production team

Singapore, Singapore

• Priority Banking Customer Acquisition - Responsible for the development of marketing plans to grow the Standard Chartered Priority Banking segment using online and offline channels
• Retention - Implement loyalty programs through direct marketing for existing customers
• Ensured the design and production of marketing campaign, print and online, direct mail and collateral pieces were delivered as scheduled
• Administered annual budget for Offsite road shows, Employee Privileges Plan and Priority Banking Events

Singapore, Singapore

• Acquire high-net-worth customers through own network and database and referrals
• Transfer, build liability and grow portfolio through own network and database
• Cross sell banking and wealth management solutions
• Single point contact and dedicated account manager for priority banking customers

Toronto, Ontario, Canada

• Managed portfolio of SME clients with full suite of SME products and services
• Reviewed and authorized credit discretion on lending portfolio
• Developed, managed, and retained client relationships with the support of our practice management team, strategic alliances and technical resources
• Collaborated with wealth management to build comprehensive financial plans for new and existing clients

Toronto, Ontario, Canada

• Perform a variety of sales and service activities to retail and business banking customers, either face to face or through an alternate channel
• Put emphasis on counter services, risk operation and control
• Recognise opportunities by making referrals for client conversion, acquisition of new account relationships and or cross and up-sell of products and services that cross multiple distribution channels
• Responsible for ensuring the accurate and timely processing of all activities related to area of specialty as well as using the appropriate centralised processes in place

Toronto, Ontario, Canada

• Respond to customer inquiries and requests within the prescribed time commitment
• Respond to incoming telephone calls and client requests to process wires/cables and visa, tax and bill payments, and ensure requests completed
• Effectively deal with any client issues, concerns and/or problems promptly or, where necessary refer to others
• Follow-up to ensure resolution and client satisfaction

Toronto, Ontario, Canada

• Worked closely with the sales team to develop trade-marketing program to increase the level of trade support for the brand
• Managed the delivery of creative concepts and visual design solutions using industry standard Adobe and Macromedia software
• Communicated with the sales and project team throughout the stages of the design process
• Ensured the successful sell-through of the creative work to business partners in all presentations and that the project's goal, strategies and objectives were satisfied in the creative deliverables
• Worked closely with other designers to add/edit and adhere to the style guide
• Assisted and contributed in overseeing the company's overall brand

Arts

Diploma

Diploma In Business Studies