Lee Williamson Email & Phone Number

Naperville, IL, US

Downers Grove, Illinois, United States

Reporting to the Director of Global Marketing and responsible for the delivery of high level initiatives. Currently leading project to plan and implement a brand-wide packaging redesign across 800+ SKUs globally, in partnership with Supply Chain, Creative, Sales, Finance, and Legal.

Downers Grove, Illinois, United States

Reporting to the Vice President of Engineering and Project Management and responsible for the delivery of new business opportunity proposals and execution of engineering projects ranging in size up to $50MM in capital.

Oak Brook, IL

• Reporting to the Senior Director of Category Marketing and responsible for the management of $400M coffee creamer category for domestic retail, ingredient, and Latin American export markets with key initiatives to grow.
• Reversed sales losses by developing new sensory protocol for reformulation project based on consumer insight — research led to successful relaunch of improved formula into market.
• Developed marketing plan for clean label and functional nutrition platform within category with launches at Walmart, Kroger, and Ahold.
• Teamed with Sales to gain new accounts, which increased national distribution in category to 98%.
• Improved category growth trend by 70% through the development of trade plan utilizing IRI data to optimize promotional activity and close voids in distribution and assortment.

Lisle, IL

• Reporting to the Vice President of Global Innovation and responsible for leading global cross-functional teams to achieve project deliverables to increase penetration of potato products in foodservice and retail.
• Managed global program development of specialty potato cuts in North America and Europe including the coordination of R&D assets, capital allocation, IP protection, resourcing, and marketing plans. Achieved feasibility.
• Headed cross-functional team to renovate formulation for top-selling battered product line. Achieved technical breakthrough projected to result in financial gain of $94M in incremental sales over 3 years.
• Managed development of batter for Chinese market to enable fries to maintain crispness for delivery. Led team to solve technical challenge with incremental forecasted sales of $34M to QSR customers.

Lisle, IL

• Reporting to the Senior Director of Customer Marketing and responsible for the delivery of customer-facing merchandising and marketing programs to drive business results through School, Military, Supermarket, and.
• Teamed with Sales to grow supermarket deli and C-store business by 44% over course of 4 years.
• Developed insights for snacking opportunities at Walmart that contributed to the authorization of deli appetizer items with the majority of customer’s distribution centers and grew sales by 300% over 4 years.
• Presented C-store growth strategy to senior management and gained approval for resources to develop segment-specific products and services, which led to new distribution at Sheetz, Wawa, and Kwik Trip.

Naperville, IL

• Reporting to the Director of Trade Management and responsible for managing national trade budget of $50M for domestic and specialty cheese brands. Delivered volume targets within allocated budgets and optimized.
• Reduced spending by $1M through sales initiatives focused on trade spending efficiencies.
• Provides Sales with fact-based analysis and data from ACNielsen’s Nitro, Perishables Group, and Spectra resulting in new distribution gains and increased velocity with existing business by 20%.

Moonachie, NJ

• Reporting to the Vice President of Sales and Marketing and responsible for managing the P&L for $100M business. Authorized the development and implementation of market plans including marketing strategy, sales.
• Developed go-to-market strategy with Cannondale Associates, which resulted in new distribution at key accounts and 12% increase in revenue and 10% in volume.
• Lowered input costs by 30% on holiday sales by locking in cheese markets through the purchase of forward contracts.

Shinyanga, Tanzania

Volunteered to fulfill a critical need for development due to a scarcity of math and science teachers in Tanzania.

Mccook, Nebraska

Financed undergraduate education through six-year commitment to military service.

Master Of Business Administration (Mba), Marketing

Bachelor’S Degree