Kara Lee Email & Phone Number

New York, United States

San Francisco, California, Us

New York, Ny, Us

Direct strategy, positioning, and governance across nine brands (The New Yorker, Vanity Fair, Wired, etc.) with unique tone and aesthetics, amplifying key value propositions and achieving brand, revenue, events, and commercial goals.Lead multiple global activations annually, promoting new global initiatives and expanding brand experiences, storytelling, consumer resonance, and revenue generation strategy.Collaborate with brand, design, and paid media teams to develop assets and messaging for brand partnerships, tentpole events, and product launches.

New York, Ny, Us

Partner with brand and internal teams for larger initiatives including high-profile events, new product launches, and time-sensitive campaigns. Collaborated with the paid digital team to establish goal-based initiatives, testing hypotheses, and report on performance to make optimizations. Analyzed trends and insights to inform messaging, audiences, and visuals for brand-specific creatives.Develop briefs for the design team to create engaging assets for brands including Architectural Digest, Vanity Fair, Vogue, and Bon Appetit for paid social, run-of-site, and programmatic placements.

Dallas, Texas, Us

Drove collaboration across the account and creative teams for projects that spanned energy, consumer packaged goods, and healthcare industries. Transformed monthly reports from lengthy PowerPoint decks to dynamic Tableau dashboards. Built strategies for annual paid social media spend, monthly content calendars, and influencer-driven campaigns. Established performance benchmarks and worked to further motivate strategists within a high-performing team.

Chicago, Illinois, Us

Created and implemented the launch of an evergreen content strategy that reflected the company’s branding which doubled the organic engagement rate on Booth's social media channels. Developed and implemented new social strategies to promote enterprise events throughout the year. Updated strategies resulted in a 150% increase in engagements and 200% increase in conversions. Received the Impact Award for being part of team that raised 12 million dollars during the annual alumni Reconnect weekend. Counseled 20 staff members on social media best practices.

New York, Ny, Us

Planned and executed campaigns that garnered 1 billion impressions across multiple social platforms and were featured on Facebook Insights IQ. Designed and built visual command centers to dynamically display live data for customers such as Apple, Dell, and McDonald’s. Researched, crafted, and refined social listening searches to provide insight for corporate campaigns and to identify influencers.

New York, New York, Us

Led the volunteer Board of Directors of a non-profit organization that provides programs and services to empower 5,000 LGBT members in the technology industry.Created a structured educational program and mentorship opportunities for LGBT teens, to empower them to enter the tech industry. Established the inaugural all-day, Out In Tech summit for over 300 members.

New York, Ny, Us

Leveraged the Global Meetup Platform to create international events for 13 million members on one of the world’s largest online communities.Planned and coordinated community events to increase engagement and brand awareness.

Radio, Marketing And Advertising

Master'S Of Science, Business Data Analytics