Ka Wai, Lee

Ka Wai, Lee Email and Phone Number

CEO I Co-Founder @ Tizyou
São Paulo, SP, BR
Ka Wai, Lee's Location
São Paulo, São Paulo, Brazil, Brazil
Ka Wai, Lee's Contact Details

Ka Wai, Lee work email

Ka Wai, Lee personal email

Ka Wai, Lee phone numbers

About Ka Wai, Lee

With 20 years of experience in Product Management, Technology, and AI, navigating in global companies, fintechs, startups, consultancies, and acting as CEO and co-founder. A hands-on leader standing out to bridge organizational strategy with execution across cross-functional teams. An expertise spans AI, data, growth, marketing, CX, omnichannel strategies, UX design, and product portfolio management. Proven success in sectors such as entertainment, education, e-commerce, social commerce, retail, logistics, financial services, and insurtech. Skilled in financial forecasting, investor pitching, M&A, and IPO processes, driving innovation and growth through digital transformation.

Ka Wai, Lee's Current Company Details
Tizyou

Tizyou

View
CEO I Co-Founder
São Paulo, SP, BR
Website:
tizyou.com
Employees:
2
Ka Wai, Lee Work Experience Details
  • Tizyou
    Ceo I Co-Founder
    Tizyou
    São Paulo, Sp, Br
  • Puc Angels
    Mentor
    Puc Angels Oct 2024 - Present
    São Paulo, São Paulo, Brazil
  • Stealth Mode
    Ceo I Founder
    Stealth Mode Jul 2024 - Present
    São Paulo, Brazil
    Revolutionizing the wellness space by combining mental and physical well-being with personalized, AI-powered nutrition.
  • Kwl Ltda
    Ceo | Advisor I Mentor I Consultant | Connecting Strategy And Execution
    Kwl Ltda Aug 2023 - Present
    Worldwide
    Acting as Advisor to executive leaders of enterprise corporations in the strategic redefinition of the business, product portfolio management as well as structural reconfiguration of teams.Supporting the deployment of the strategy in the operational teams for assertive and sustainable execution.
  • Mentora.Ai
    Co-Founder | Chief Product Officer
    Mentora.Ai Mar 2023 - Aug 2023
    Remote
    Startup focused on developing behavioral and technical skills of leaders in the Tech and Product areas using AI.As the co-founder and also leading the founder team in the roles of Chief Product Officer and Chief Learning Officer.
  • Favo
    Chief Product Officer Latam I Peru & Brazil
    Favo Dec 2021 - Feb 2023
    São Paulo, Brazil
    Leading Product and Design leaders to product development continuous improvement and local market expansion with Growth and Strategy teams in Brazil and Peru.
  • Magnetis Investimentos
    Chief Product Officer
    Magnetis Investimentos Mar 2021 - Dec 2021
    São Paulo, Brazil
    Leading Product, Design and Data leaders to continuous exploration of opportunities to improve the experience in investment and aggregate new products in the company's portfolio.
  • Clickbus
    Chief Product Officer
    Clickbus Oct 2019 - Mar 2021
    São Paulo Area, Brazil
    Leading Product, Design and Customer Experience leaders o design and deliver the best experience in products and services in one of the most relevant travel tech companies in Brazil.
  • Thoughtworks
    Delivery Principal
    Thoughtworks May 2017 - Oct 2019
    São Paulo, São Paulo, Brazil
  • Thoughtworks
    Responsive Organization Country Lead
    Thoughtworks Jun 2018 - Feb 2019
    São Paulo, São Paulo, Brazil
  • Thoughtworks
    Client Principal
    Thoughtworks Sep 2017 - Jun 2018
    São Paulo, São Paulo, Brazil
  • Faculdade Cásper Líbero
    University Teacher
    Faculdade Cásper Líbero Feb 2017 - Jan 2018
    São Paulo, São Paulo, Brazil
    Discipline: Production and Management of Digital Content
  • Elogroup
    Digital Transformation Lead & Partner
    Elogroup Oct 2016 - May 2017
    São Paulo Area, Brazil
    Give an effective product and service design focused on user needs and desires and provide sustainable and profitable business strategies.Using design thinking methodologies and MVP mindset with stakeholders to help them to know better their customers and points of interaction with their products and services.Offer innovative strategies contemplating end-to-end journeys of physical world with digital world.
  • Uxpa São Paulo
    Local Director I Head Of Partnerships
    Uxpa São Paulo Nov 2015 - Jan 2017
    São Paulo Area, Brazil
    Experience Professionals Association (UXPA) supports people who research, design, and evaluate the user experience of products and services.UXPA is the organization of choice for user experience professionals worldwide. UXPA was established in 1991 as the UPA (Usability Professionals' Association) when Usability was considered to be an umbrella term for what our members do. In 2012 the name was changed to UXPA to reflect the change in members' job titles to User Experience (UX) and to continue to represent their breadth of work.UXPA holds yearly international conferences, publishes new findings through both the Journal of Usability Studies (JUS) and through User Experience Magazine, and has 50 chapters around the world. In 2004, UXPA established World Usability Day, which in 2011 was celebrated in 44 countries.
  • Youse Seguradora
    Head Of Product
    Youse Seguradora Jan 2016 - Oct 2016
    São Paulo Area, Brazil
    Main OKROffer the best digital experience to drive services of an insurance.Responsible for all post sales interaction and reporting directly to the CEO:- Strong knowledge in claims processes of insurance market;- Definition of scope and deliverables management with assistance services partners;- Experience in frontend integration with payment systems, pricing and billing;- Understanding Brazil's conformities of the insurance market (SUSEP) and consumer rights in e- commerce;- Differentiated proposal for desktop, mobile and app applications;- Knowledge of Guidewire solutions;- Strategic planning to achieve business goals;- Team and project management;- Study, test and implement simple and innovative solutions with focus on the end user;- Experience in agile methodology: Spotify agile scaling (tribes, squad, chapters), Scrum, Kanban and Lean;- MVP culture to deliverables.
  • Fundação Cásper Líbero
    Digital Business Development Strategist (Product & Development)
    Fundação Cásper Líbero Jul 2013 - Dec 2015
    São Paulo Area, Brazil
    Solid knowledge of omnichannel media, design and project planning, schedule management, negotiation with internal and external customer, deal with business, marketing and IT, requirements gathering and project scope management and management multidisciplinary teams.Main activities:- Coordinating a team of web designers (design, UX and research) and developers (strategic planning and technical implementation);- Design and implementation of digital projects (desktop sites, mobile, responsive design, apps, internal systems) through market definition and planning, understanding users interests, budget and deadlines;- Recruitment, routing, conducting research / interviews, A/B usability test, card sorting, personas and business model canvas;- Promote meetings with clients and teams for evolution continues of the product and service;- Ensure the quality of deliverables;- Driving deliverables in view of MVP and agile methodologies;- Coordinate, train and evaluate the performance of and productivity of the teams for the well-being and motivation.
  • Uol
    Product Owner L Product Manager
    Uol Sep 2011 - Jul 2013
    São Paulo Area, Brazil
    Full application of UX knowledge, information architecture, usability, user-centered design and prototyping combined with the know-how of PO of 6 Product Squads (Portfolio Products/New Business, Apps/Mobile, SAC, SACA, Subscriptions and Billing) and 9 Development Teams (frontend and backend).Main activities:- Prioritization of backlog demands along the scrumasters, project managers and directors;- Follow-up of all demands related to digital interface and decision-product business rules;- Intermediation between development team, creative directors, project managers, board, commercial, marketing and content;- Monitoring and deliverables validation outsourced and allocated teams outside the company.
  • Grupo Tv1
    User Experience Designer I Information Architect
    Grupo Tv1 Jun 2010 - May 2011
    São Paulo Area, Brazil
    Responsible for project scope with project managers, creative directors and planning teams to develop navigable prototypes for campaigns and content portals.Main projects:- Reformulation of Portal da Presidência (SECOM);- Design of special project: Balanço do Governo, 2003-2010;- Redefinition of the entire presentation and distribution of content for Revista Brasilis;- Prototyping for clients such as: Cyrela, Boticário, Redecard eGrupo Pão de Açúcar.
  • Try Consultoria E Pesquisas
    User Experience Designer I Usability Analyst
    Try Consultoria E Pesquisas Feb 2009 - Jun 2010
    São Paulo Area, Brazil
    Depth knowledge of different models of research and application of techniques involving usability in order to get an accurate picture and transcribe the user's needs to serve as inputs in the formulation and suggestions for improvement of products and customer services.Main activities:- Moderating usability testing, eye tracking analysis reports, case studies and heuristic analysis, benchmarking, application card sorting;- Tabulation of results;- Analysis and definition of reports;- Development of navigable prototypes.Delivery of results of research and prototyping for customers, such as UOL, Google, Post GuiaMais.com, Banco Santander, Citibank, Extra, American and SESI.
  • Fundação Cásper Líbero
    User Experience Designer
    Fundação Cásper Líbero Jan 2007 - Feb 2009
    São Paulo, Brazil

Ka Wai, Lee Skills

E Commerce Social Media Paper Prototyping Digital Strategy User Experience Wireframes Persona Usability Testing Web Design Digital Media Interaction Design Heuristic Evaluation Usability Engineering User Centered Design Web Development Web Analytics Agile Methodologies Mobile Design Front End Scrum Digital Marketing Strategic Planning Seo Task Analysis Usability Online Advertising Axure Marketing Product Management Google Analytics Heuristic Analysis Accessibility Card Sorting User Research Management Information Architecture User Interface Design Marketing Strategy Mobile Devices User Experience Design User Interface

Ka Wai, Lee Education Details

Frequently Asked Questions about Ka Wai, Lee

What company does Ka Wai, Lee work for?

Ka Wai, Lee works for Tizyou

What is Ka Wai, Lee's role at the current company?

Ka Wai, Lee's current role is CEO I Co-Founder.

What is Ka Wai, Lee's email address?

Ka Wai, Lee's email address is le****@****ail.com

What is Ka Wai, Lee's direct phone number?

Ka Wai, Lee's direct phone number is 119098*****

What schools did Ka Wai, Lee attend?

Ka Wai, Lee attended Usp/fia - Fundação Instituto De Administração, Usp/fundação Vanzolini, Faculdade Cásper Líbero.

What skills is Ka Wai, Lee known for?

Ka Wai, Lee has skills like E Commerce, Social Media, Paper Prototyping, Digital Strategy, User Experience, Wireframes, Persona, Usability Testing, Web Design, Digital Media, Interaction Design, Heuristic Evaluation.

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