Leela Gill Email & Phone Number

San Francisco, Ca, Us

Boulder, Co, Us

San Francisco, Ca, Us

Lead and direct effective marketing initiatives from start to finish, including planning, budgeting, and demand generation optimization with a focus on events, conversion, SEO, social, and public relations campaigns. Selected highlights:➤ Delivered account-based field marketing programs and improved webinar process that helped grow pipeline 30% and increase website traffic 33%. ➤ Enhanced brand visibility via effective storytelling, influencer marketing, public relations, and award recognition including UCSF Digital Health Award.➤ Launched next generation product campaign that included public relations, analyst relations, and field marketing that increased closed-won rate 3x.

Redwood City, California, Us

Directed corporate rebranding and demand generation initiatives, including content development, conversion rate optimization, paid marketing campaigns, and search engine optimization, which led to a threefold increase in booked demos. Effectively helped close deals with major brands, including Dell Technologies, Nutanix, NTT Data, PPD, and others. Selected highlights:➤ Rebranded company as category creator, earning Gartner Cool Vendor and G2 Leader status. Won "Best B2B Marketing MarTech" by demonstrating exceptional product technology leadership. ➤ Tripled demo meetings and pipeline by implementing ABM and event marketing programs.➤ Optimized website using dynamic engagement tactics to retain visitors 2x longer.➤ Delivered customer success programs and upsell opportunities for Dell, Nutanix, Thermo-Fisher, Aetna, and other B2B enterprise and SMB customers.➤ Ensured company revenue growth for B2B enterprise and SMB accounts by leading, mentoring, hiring, and training high performers on the marketing and design team.

Seattle, Us

Created and delivered the go-to-market strategy, brand narrative, demand generation and sales enablement programs, budget, and KPIs. Selected highlights:➤ Created and produced conferences, webinars, speaking engagements, public relations, analyst relations, and other outbound initiatives that significantly increased sales pipeline and brand recognition.➤ Ensured continuous business growth by enabling channel partnerships and creating product positioning, marketing and sales collateral, website, customer use cases, VC decks, competitive battle cards and more.➤ Accelerated pipeline growth and product user adoption through the development of sales acceleration and change management programs.

San Francisco, California, Us

Led and mentored marketing and UI/UX design team focused on driving revenue growth with enterprise and SMB accounts via SEO, paid advertising, social media, public relations, analyst relations, field marketing, email, and other marketing programs. Selected highlights:➤ Accelerated YOY pipeline growth, increased enterprise meetings by 53%, and improved sales accepted leads by 238% by orchestrating demand generation and account-based marketing programs. ➤ Increased sales qualified account meetings by 42% YOY by rebranding, updating messaging and product offering, segmenting content strategy, refining SEO practices, and improving website conversion rates from 6% to 18%.➤ Increased PR Share of Voice to 30%, thought leadership, analyst relations, and byline publications in Tier 1 and trade media outlets.

Palo Alto, Ca, Us

Developed brand and go-to-market strategy, budget, metrics, content, and competitive positioning to drive ABM demand gen and increase the pipeline of leads, MQL, SQLs. Produced end-to-end webinars, conferences, campaigns and content. Managed ABM account selection, SEO, social media, trade shows, and speaking engagements and provided thought-leadership, client story-telling, and best practices on industry trends, successful change management, and leadership. Worked with sales as Executive Sponsor to nurture client relationships and grow ARR with clients like Walmart, Lockheed Martin, The Home Depot, Eli Lilly and others. Delivered 80%+ onboarding rates and expanded our B2B business globally via strategic partnerships. Created effective training in multiple languages to achieve project goals and deliver ROI.

Palo Alto, Ca, Us

Created change management and best practices onboarding processes and introduced automation tools including Salesforce, Marketo, RFP360, and other systems to 2x efficiency and win-rate. Managed complex project deployments for Fortune 500 clients. Wrote requirements documents, business use cases, completed QA testing (Redmine, Bugzilla), provided post go-live hyper care processes and managed onboarding.

San Francisco, California, Us

Within six months of its launch, helped grow company sales from zero to over $3 million. Established sales, marketing and logistic processes. Developed marketing collateral, sales and business proposals and pricing. Helped CEO close $1.1 million in Series A financing.

Mba, Global Management & Finance

Bs, Engineering