Lee's diverse marketing background spans three decades across the technology, government and nonprofit sectors with deep focus in the areas of project and marketing management, content and collateral, web, and brand consistency. Whether it's defining a brand, creating a compelling messaging strategy, or streamlining a business process, her approach to managing projects and teams has earned her recognition across the organizations she has led. At TREW, Lee's focus is on achieving clients' goals and objectives with customized marketing strategy to drive their unique business and deliver results. She believes there is no one-size-fits-all marketing approach, rather a carefully crafted blend of activities across media to attract and convert their target audience.Prior to joining TREW, Lee was part of the corporate marketing leadership team at National Instruments, where over the course of her 11-year career she served in various roles including Corporate Content and Community Relations Manager, Creative Strategy and Design Group Manager, and Brand Policy Manager -- leading diverse teams, including designers, web developers, and project managers across global web and print projects.Prior to joining National Instruments, Lee was a public information specialist with the Texas Workforce Commission, and was the communications director for the YMCA of Austin.Lee holds a Bachelors of Journalism in Public Relations from the University of Texas in Austin, and is the secretary of the board of AusTIN CANS robotics team at Anderson High School.Specialties: Deep knowledge of a variety of industries: technology, government, non-profit; and positions: public, media, community, and employee relations; marketing communications; brand; design team management; product naming; trademark strategy.
Listed skills include Marketing Communications, Integrated Marketing, Corporate Communications, Marketing Strategy, and 32 others.