𝐅𝐈𝐍𝐃 𝐘𝐎𝐔𝐑 𝐒𝐓𝐎𝐑𝐘Lee Lazarus is the best-selling author of Everyday Business Storytelling, and Co-founder and Chief Strategy Officer at The Presentation Company. She has spent two decades connecting the world’s top brands to business storytelling and data visualization solutions that help teams become more influential, powerful communicators. Prior to The Presentation Company, Lee spent a decade developing the branding, marketing communication, and PR strategy for two of the fastest-growing Internet and telecommunications market research firms in Silicon Valley. As head of media relations, she knew the importance of translating mounds of data and information into clear and concise messages.𝐇𝐄𝐋𝐏𝐈𝐍𝐆 𝐓𝐄𝐀𝐌𝐒 𝐀𝐓 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃'𝐒 𝐓𝐎𝐏 𝐁𝐑𝐀𝐍𝐃𝐒Facebook | McDonald’s | T-Mobile | Nestle | Cisco | Boston Scientific | Kraft Heinz | Medtronic | Marriott | Oracle | Accenture | AT&T | Discover | Fidelity | Salesforce | Apple | Google | Nike 𝐒𝐓𝐎𝐑𝐘𝐓𝐄𝐋𝐋𝐈𝐍𝐆 𝐈𝐒 𝐇𝐎𝐖 𝐖𝐄 𝐌𝐎𝐕𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐅𝐎𝐑𝐖𝐀𝐑𝐃𝗬𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗻𝗲𝗲𝗱𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆. Every day, people struggle to turn their data and ideas into an influential narrative. We help you do it quickly and with confidence. We transform teams at the world’s top brands, from data collectors into strategic communicators to tell visual stories that powerfully connect with audiences. 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗳𝗹𝗲𝘅 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆. TPC’s hands-on, highly experiential approach incorporates interactive exercises, peer and expert coaching, and real-time feedback. Participants learn and turn insights and recommendations into audience-centric visual narratives that spur real decision-making.◉ Business Storytelling◉ Visual Messaging◉ Data Visualization ◉ Virtual Meetings & Presentations

𝗖𝗿𝗲𝗮𝘁𝗲, 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆, 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁 𝗮 𝗩𝗶𝘀𝘂𝗮𝗹 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗼𝗿 𝗔𝗻𝘆 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝗟𝗲𝘁'𝘀 𝘀𝘁𝗼𝗽 𝘁𝗵𝗲 𝘀𝗽𝗿𝗲𝗮𝗱 𝗼𝗳 𝗙𝗿𝗮𝗻𝗸𝗲𝗻𝗱𝗲𝗰𝗸𝘀: 𝗪𝗵𝗲𝗿𝗲 𝗴𝗼𝗼𝗱 𝗶𝗱𝗲𝗮𝘀 𝗮𝗿𝗲 𝗹𝗼𝘀𝘁 𝗮𝗻𝗱 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝘁𝗮𝗹𝗹𝗲𝗱 You've got one shot to sell your ideas... but you're busy. So you leverage what's available: slides, data, charts, facts… and end up with an avalanche of scrambled messages and no clear call to action—what we've dubbed the Frankendeck™ . 𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 arms you with a framework for crafting audience-centric visual narratives that up-level the conversation and drive business results. It addresses scenarios you face every day... like how to flex your story when your meeting is cut short, how to build and deliver content for audiences with competing interests, or when your boss asks for “just three to five slides.”𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 teaches you to organize your ideas and data, helping your audience quickly understand what they need to know and do with the information. You’ll discover a simple, practical framework that you can apply to any type of business communication—from high-stakes presentations to “unsexy” project updates and quarterly business reviews. Another bonus? It's filled with clever visual techniques to help you humanize your information, make it memorable, and spur decision-making.𝗘𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗳𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝗮𝗻𝘆 𝗿𝗼𝗹𝗲 𝗼𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆This book is for individuals, teams and leaders who must churn out presentations, one-pagers, emails, virtual meetings (or any type of business communication). You'll adopt a common storytelling language to get your ideas heard through the noise, resistance, and so often, big egos.𝗦𝗶𝗺𝗽𝗹𝘆 𝗽𝘂𝘁, 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗰𝗮𝗿𝗲𝗲𝗿 𝗴𝗼𝗹𝗱.