Lea Lee Email & Phone Number

• Meet with stakeholders to determine brand objectives and strategies• Present and execute creative ideas for marketing activities• Help develop and optimize marketing campaigns (product launching and promotion)• Coordinate sales, product development and other teams• Track budgets with an eye towards maximizing gains and reducing costs

• Annual marketing plan develop and execution. • External team building to form a supportive team including visual design, PR and media buying. • Brief and develop POSM and digital materials for marketing activities with design team; draft press releases for media.

Key Clients: GUCCI, Anya Hindmarch• Plan and execute both retail and online marketing strategies in the Asia region to creating integrated marketing programs for brand promotion and product launch.• Collaborate with creative agencies and print vendors for content and collateral production.• Serve as a key marketing lead to strategic brand partners and vendors/agencies.Provided strategic PR & communication consulting and Led cross-functional tasks to organize multicultural projects and events(e.g. exhibition, flagship store opening, product launch).• Developing annual PR plans and execution(Planning event strategies to strengthen brand image).• Working with quality and professional vendors to execute events. Control and providing the best on-site event management.

Key Clients： 7-11Responsible for the flawless execution of national advertising for the Cadillac brand; including TV, Print, Radio, Collateral and Point of Sale.