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Entrepreneur and eCommerce guy with a passion for helping DTC brands grow through digital marketing. 🛒 I was supposed to be a footballer > Failure is a part of the journey. ⚽ Learned my trade in direct response TV advertising selling Shake-Weights at 2am in the morning > Performance marketing is essential for growth. 📺Prize fought at carnivals during a gap year > Learned how to take a good beating. 🥊Tried the tech startup thing. > Reached for the stars but landed on the moon. The view wasn't bad view. 🌎Ran an influencer marketing agency @Vizified, before influencers were even a thing > Timing is everything. ⏱️Ventured into SaaS with @Subbly - rekindled my passion for performance and digital marketing. 💙Found my home in eCommerce helping awesome direct-to-consumer brands like Big Chill Appliances scale through growth marketing. 📈Currently CMO of Brand Creations Group and TupperwareDirect.com, helping this iconic brand reach new heights through our unique D2 model: combining the power of Direct Response TV and Digital marketing to drive global growth. 🚀
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Co-Founder And AdvisorSubblySan Diego, Ca, Us -
Brand Creations GroupSan Diego, California, United States -
Chief Digital Marketing Officer At Tupperware Direct (A Brand Creations Group Company)Tupperware Direct Sep 2021 - PresentLondon, GbCurrently taking the lead in the brand's DTC repositioning in the UK market. This effort marked Tupperware's first-ever direct-to-consumer offering in its 75-year history. Role involves strategic leadership and implementing digital initiatives, as well as collaborating strategically with key retail partners to extend the brand's presence into TV, print, and retail outlets. These efforts have played a crucial role in blending Tupperware's rich heritage with the conveniences of the digital age. -
Chief Digital Marketing OfficerBrand Creations Group Jul 2021 - PresentHarrogate, GbMy role is focused on supporting the growth of our DTC portfolio brands, such as Tupperware Direct. I have the privilege of contributing to our unique D² Model, which combines Direct Response TV (DRTV) and digital marketing to drive growth in over 40 countries.
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Founding Partner & AdvisorSubbly Jul 2014 - PresentLos Angeles, California, UsSubbly is a global leader in subscription commerce. We're proud to be the only subscription-first™ platform in the world, built for (and with) businesses that put subscription first. Subbly solves the unique challenges that other traditional commerce platforms, tools, and plugins cannot. Built for scale and reliability, our software has been trusted by tens of thousands of businesses across 55 countries - from local coffee shops to savvy online brands to multinational retailers. Regardless of size, these businesses have one thing in common: subscribers are their number 1 priority.
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Fractional Head Of Digital GrowthBig Chill Appliances Nov 2016 - Jun 2021Boulder, Co, UsAs a Fractional Head of Digital Growth at Big Chill Appliances, I played a key role in developing and executing digital marketing and direct-to-consumer (DTC) strategies. Collaborating closely with the owner and through my strategic initiatives, Big Chill's overall digital revenue grew by over 300% over five years, solidifying its status as a leading DTC kitchen appliance brand. -
Founder & CeoInspire One Ventures Oct 2016 - Jun 2021Inspire One Ventures was established an LLC that served as a startup studio and top-tier digital growth service. Through this, I served as a Fractional Head of Digital Growth for Big Chill Appliances while also contracting for other brands such as Blue Star Cooking. We also launched startups in the mens skincare space and food-tech health and wellness space, which provided valuable experience and insights despite not achieving the anticipated success.
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Founder & CeoVizified Jul 2011 - Jun 2016A Pinterest influencer marketing agency (born out of a previous tech startup pivot: Carhoots.com) connecting social influencers with brands who want to promote their product or service on Pinterest or run paid ads. Representing some of the most influential social media stars on Pinterest, we've helped companies such as Ebay connect with our hand-picked, trusted influencers to promote their brand, product or service across Pinterest and other social media platforms.Originally an Investor backed automotive startup called ‘Carhoots’ that aimed to disrupt the way millennials researched, bought and sold cars. - raised $350k angel/seed round (as Carhoots.com)- built and relocated the team to the US- no.1 most followed automotive profile on Pinterest (2m followers)- multi-year contract and influencer partnership with Ebay.com
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Frequently Asked Questions about Lee Malcher
What company does Lee Malcher work for?
Lee Malcher works for Subbly
What is Lee Malcher's role at the current company?
Lee Malcher's current role is Co-Founder and Advisor.
What is Lee Malcher's email address?
Lee Malcher's email address is le****@****ail.com
What is Lee Malcher's direct phone number?
Lee Malcher's direct phone number is +4478034*****
What are some of Lee Malcher's interests?
Lee Malcher has interest in Mobile, Automotive, Communities, Advertising, Reviews And Recommendations.
What skills is Lee Malcher known for?
Lee Malcher has skills like Digital Marketing, Start Ups, E Commerce, Seo, Social Media Marketing, Social Media, Online Advertising, Online Marketing, Ppc, New Business Development, Email Marketing, Digital Strategy.
Who are Lee Malcher's colleagues?
Lee Malcher's colleagues are Nenad Jordanov, Ollie Lythe, Daniel Kazansky, Vitalii Cherniuk, Andrija Krstic, Zaki Gulamani, Dusan Videnovic.
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