I am a media innovator in advertising who has successfully developed award winning marketing communication plans including the first ever in Campbell Mithun's history, Media Plan of the Year. Expertise in Consumer Packaged Goods, Health & Beauty Aids, Financial, Pharmaceuticals ( the highly successful launch of the Billion dollar Brand Viagra) and Retail marketing (Kmart). Known as an innovative thinker in target insights in the broadcast, print and digital space. Equally creative in investing brand budgets in multi-media channels from under $1MM to $10MM to over $100MM.My core strength is in Connections Strategy, connecting the brand promise to consumers every day lives. I build a complete road map that leads to higher ROI and increased brand awareness. A reputation built on the ability to dig deep into research data and quickly gain marketing insights.My leadership style is accessible and inclusive. I share knowledge of the client's business with the entire team and am an effective teacher of media basics to communication strategies. Through my example, the team understands the importance of providing timely deliverables to the client.
Listed skills include Media Buying, Outdoor Advertising, Media Planning, Integrated Marketing, and 20 others.
