Lee Baker Email & Phone Number

Greater Minneapolis-St. Paul Area

Innovative Media Consulting Specialist working with multiple clients: NFL partnering with the Women's Foundation of Minnesota, House of Holmes Creative, MAPeterson Design, large West Coast data consulting company, Minneapolis 4th largest Hospitals and Clinics Health Services. Local and National coverage, collaborating with full service Ad Agencies including Yamamoto Agency, NEXT Communications and Pilot Brand Advertising with consumer/B2B clients.>Media Strategy, Plan development… Show more Innovative Media Consulting Specialist working with multiple clients: NFL partnering with the Women's Foundation of Minnesota, House of Holmes Creative, MAPeterson Design, large West Coast data consulting company, Minneapolis 4th largest Hospitals and Clinics Health Services. Local and National coverage, collaborating with full service Ad Agencies including Yamamoto Agency, NEXT Communications and Pilot Brand Advertising with consumer/B2B clients.>Media Strategy, Plan development, Contract review and Multi- media channel proposal analyses and rate negotiations>Robust Communications Planning including launching/delivering broad awareness and activation marketing objectives/metrics>Marketing Communications Strategy Development for top ranking Design Build Company with High Net Worth Clients and geo-targeting needs>In-depth Media Research and Marketing Insights in 3-phased assignment for a large National data consulting San Francisco firm in the emotional intelligence space with Fortune 100 Clients>Robust Target Profiling with Attitudinal Drivers >Media Mix Analytics knowledge base: Point Logic/Chorus tool, Marketing Evolution's ROI model> Dynamic, Insightful media communication plans/presentations>Pro Bono media planning and buying for the Super Bowl Anti-sex trafficking awareness campaign in partnership with the NFL and the Women's Foundation of Minnesota Show less

Media Strategy Leadership: Frontier Communications, The Mayo Clinic and New Business team.A total of 23 direct reports managing over $100MM in client's media investments. As an integral part of the new business team developing connection strategies, presenting winning media cross-platform ideas and content integration.---Instrumental in 13 new account wins since 1999 including top 3 revenue generators Supervalu, Frontier Communications and The Mayo Clinic.---Latest account win Key… Show more Media Strategy Leadership: Frontier Communications, The Mayo Clinic and New Business team.A total of 23 direct reports managing over $100MM in client's media investments. As an integral part of the new business team developing connection strategies, presenting winning media cross-platform ideas and content integration.---Instrumental in 13 new account wins since 1999 including top 3 revenue generators Supervalu, Frontier Communications and The Mayo Clinic.---Latest account win Key Bank Small Business in 2013 with a unique testing model of direct response vehicles.---Shared responsibilities for utilizing Media Mix Tool - determining channel mix, message and strategy driver optimization and budget allocation for new business and current clients like Wellmark Blue Cross and Blue Shield.---Stewarded highly efficient daily cost per call optimization across 9 channels for Frontier Communication increasing call volume by 85%.---Launched the corporate campaign for the Mayo Clinic helping to drive significant site traffic to Mayo Mentors video and surpassing WebMd visits by 50%. Show less

Zealot for Connections planning process internally with Creative teams, Account Planning and Media teams and externally with clients. Developed blueprints(road maps) for current clients as well as new business pitches. Clients included Alberto Culver, Airborne, Famous Footwear, Supervalu, Land O' Lakes,Chipotle, Frontier Communications and Mayo Clinic.---For Supervalu built a multi-segmented mom target blueprint and successfully won $5MM per year in revenue.---For Famous Footwear… Show more Zealot for Connections planning process internally with Creative teams, Account Planning and Media teams and externally with clients. Developed blueprints(road maps) for current clients as well as new business pitches. Clients included Alberto Culver, Airborne, Famous Footwear, Supervalu, Land O' Lakes,Chipotle, Frontier Communications and Mayo Clinic.---For Supervalu built a multi-segmented mom target blueprint and successfully won $5MM per year in revenue.---For Famous Footwear connected the brand promise of "Make Today Famous" to the consumer's love of shoes, winning multi-millions in revenue. Show less

Greater Minneapolis-St. Paul Area

Responsible for managing client's short term and long term marketing communication goals with strategic multi-media planning. Clients - MoneyGram, H&R Block, United Healthcare, Kimberly Clark (Depend/Poise), Thrivent Financial, Hartford Insurance, Breathe Right, Fiber Choice.---Launched the most profitable pharmaceutical ever, Viagra, becoming a $1 Billion Brand within 2 years of its introduction to the US marketplace. ---Directly involved in growing MoneyGram's U.S. market share from… Show more Responsible for managing client's short term and long term marketing communication goals with strategic multi-media planning. Clients - MoneyGram, H&R Block, United Healthcare, Kimberly Clark (Depend/Poise), Thrivent Financial, Hartford Insurance, Breathe Right, Fiber Choice.---Launched the most profitable pharmaceutical ever, Viagra, becoming a $1 Billion Brand within 2 years of its introduction to the US marketplace. ---Directly involved in growing MoneyGram's U.S. market share from 30% to 46%, increasing transactions 21% leading to a 25% increase in revenue. Recipient of Media Plan of the Year and Silver Effie.---Successfully launched the Hartford's entrance into the consumer auto insurance marketplace by testing a national theoretical plan lifting response 9% and doubling unaided awareness. Show less