Lee James Mcardle Email & Phone Number

Amsterdam, Nh, Nl

Consulting for NIKE EHQ during the Olympic Games. Brand Experience, Visual Merchandising, Interiors.Offering design solutions for retail, hospitality, and home. Offering a full turn-key service from ideas generation and concept development, to project management & execution.VM strategy planning, retail consultancy, troubleshooting, & design services to independent & multiple fashion & lifestyle retailers throughout Europe.Retail:- Creative direction & Concept / Brand development - Design & delivery of styling & VM directives to ensure successful rollout & visual consistency - Ideas generation for window display concept’s & prop sourcing - KPI analysis & associated retail training programs for sales personnel - Styling for web-shop, social media photography & POS assets - Seasonal trend analysis in support of fashion & home-ware buys - Menswear RTW seasonal buying; casual, tailored, & denim - Retail Consultancy & Troubleshooting - Visual Merchandising & Space PlanningIncluded are Consulting Contract roles with: Bever (NL), Nike Europe, The Monocle Shop & Magazine (London), Flannels Group (UK), Henri Lloyd (UK), Ultimate Sports Nutrition (UK)Interior Design:- Selection and sourcing of furniture, lighting, and architectural fixtures (FF&E)- Paint and finish selections- Design and fabrication of custom furniture and window treatments- Selection of art and accessories- Sketches & 3D modelling - Management of the design process from procurement through Installation, working with local trades persons

Hq Amsterdam (Fixed-Term Contract)

Lead, motivate, and incentivize VM depts. via product training academies, & performance-based reviews. Proactive development of skills for 16 direct reportsElevate product presentations in-stores globally, developing new VM initiatives & working cross-functionally to ensure brand and business right decisions. Responsible for budgets of €2m Opex & €1.5m payroll Ownership of styling dept. for production of web assets, partnering with E-commerce to launch ‘Box Office’, an online B2C fashion subscription service.

Amsterdam Area, Netherlands Hq

Identified training requirements for EMEA across TH & CK brands; designed & deliveredinnovative training tools to improve & maintain VM standards & increase turnover to 600stores across 30 countries,- Accountable for VM budgets and timing of concept delivery to all EMEA markets- Optimization of new store layouts ranging from 90sqm to 700sqm trading space.- Head anchor & flagship store openings for franchise partners to ensure best VM & stylingpractice & creative execution

London, United Kingdom (Maternity Cover)

Lead the design & production of visual schemes for seasonal marketing promotions; enabling the business to deliver the visual aspects of the selling landscape in order to meet the needs of the customer and deliver commercial success. Development of award-winning window campaigns & store facades that create excitement, are directional, support the brand handwriting, commercially driven and ultimately delight customers.

London, United Kingdom

Responsible for delivering business strategies through Model Store Guidelines, where strategy planning and communication were key.Elevate product presentations in-stores across Europe, developing new Visual Merchandising initiatives, partnering with Creative, Buying & Planning divisions.

Point of contact for all aspects of Merchandising, Visual Merchandising, promotional activity & seasonal product training across men’s, women’s, and accessories collections. Ideas generation & development of creative concepts for in-store shop modifications & showroom selling space.