Lee Mcguffie's Location
United Kingdom, United Kingdom
Lee Mcguffie's Contact Details
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About Lee Mcguffie
An entrepreneurial, hybrid leader with brand and agency experience in several leadership roles. I have a multi-disciplinary background with strategic and operational expertise in digital, marketing, brand, client development and production.My breath of experience includes positions in the US and the UK in roles such as Marketing Director, Managing Director, Group Digital Operations Director and various senior client management positions. These were at agencies such as DDB, AKQA, Dare and M&C Saatchi and most recently at Virgin where I worked for 6 years; 3 in Virgin Management (Family office) and 3 launching a brand new Virgin business; Virgin’s group-wide loyalty programme, Virgin Red.
Lee Mcguffie Work Experience Details
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Marketing DirectorWill Powder Limited Feb 2024 - PresentClitheroe, England, United KingdomWe are well-being pioneers who believe our community, followers and their families deserve the knowledge to hack their health, the motivation and ‘know how’ to take control and the confidence to say no to a subpar you. We are a team of well researched biohackers, who are striving to improve the nutrient landscape for the betterment of overall mental health and physical well-being. -
Managing PartnerMccann Manchester Feb 2023 - Dec 2023Manchester, England, United KingdomA nine month contract to lead McCann Manchesters largest account, Aldi. -
Full Time DadN/A Feb 2022 - Mar 2023
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Marketing & Digital DirectorVirgin Red Oct 2019 - Apr 2022London, United KingdomVirgin Red, which we launched in 2020, is Virgin's group-wide loyalty program and new rewards club. It’s the red thread connecting the Virgin family where members can earn on the everyday to save for the extraordinary. -
DirectorInnovation Social Nov 2017 - Dec 2020London, United KingdomInnovation Social was an affiliation of innovation leaders from the agency, brand and startup worlds who believed that innovation would disrupt UK business for the better. I was one of the 5 Directors from 2017 to 2020.Its purpose was to accelerate innovation thinking. -
Digital & Content Strategy DirectorVirgin Management Limited Sep 2016 - Oct 2019London, United KingdomVirgin Management is the family office and home of the Virgin brand. In my role, I led a number of teams who's purpose was to support the Branson family and the growth of the Virgin brand. -
Chief Production OfficerM&C Saatchi London Jul 2015 - Sep 2016London, United KingdomI was responsible strategically, commercially and operationally for all of the production functions within M&C Saatchi. I led the strategic development and implementation of the agencies 'Craft' proposition bringing together Film, Print, Technology, Design and Innovation. Accountable for margin growth in all functions, input and assistance with top line growth for existing clients and new business development with the account leads within the agency. I Partnered with clients to realise conceptual ideas whilst mobilising the agency offerings to deliver both margin and awards. -
Around The World (Sabbatical)Sabbatical Dec 2014 - Jul 2015Sabbatical to travel.
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Group Digital Operations DirectorM&C Saatchi London Jul 2013 - Dec 2014London, United KingdomI joined M&C Saatchi in this newly formed role to head up the digital operations for the Group with a focus on four key areas; Operations, Digital, People and Leadership. My day to day saw me charged with the management of 50+ people, strategic and financial control of the department (£5.5m P&L) as well implementing a roadmap for margin growth and being the senior client lead on DeBeers.The expanded role saw me work with the Group CEO to drive forward the development of digital, building out an Innovation offering, restructuring digital delivery and implementing detailed commercial data and reporting for the function.
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Managing Director, PartnerPirata Aug 2010 - Apr 2013LondonJoined Pirata at one year old, as its first Managing Director (and equity holder), helping grow the multi-award winning studio to a team of 20 with several million pounds in revenue. We moved the business from its original proposition of collaborating and providing digital expertise and production for advertising agencies to a full-service digital agency retaining direct, high-value relationships with the likes of McLaren, British Olympic Association, Chivas and Telefonica. Ultimately making up 90% of the business revenue in the last 18 months. As a business, we built a reputation of producing beautiful innovative, effective and award winning work before being acquired in 2013.Direct clients included: Telefonica, Chivas, McLaren, British Olympic Association. -
Group Account DirectorDare Jan 2006 - May 2010London And New YorkJoined Dare as the first hire for the newly won Vodafone account where I worked closely with the board to build a large and successful team, as well as deliver top and bottom line growth and establish a long-standing and close relationship with both the marketing and C-suite clients. The account received numerous awards and helped Dare achieve several ‘Agency of the Year’ awards, ultimately gaining Campaign’s ‘Digital Agency of the Decade’ accolade in 2010. Moved to New York to work on the long-standing Sony Ericsson account as the senior client lead and tasked with helping set up our New York office. -
Senior Account ManagerAkqa Sep 2005 - Feb 2006LondonThe chance to work in the Xbox 360 team prior to the launch of the console was too good an opportunity to pass up and I joined AKQA at a time when the agency was going through huge growth both physically and financially. My remit included the day to day management of the multi-language Xbox 360 site and supporting activity with third party partners around the world for the global console launch. Alongside this, I was responsible for the management and coordination of the discovery phase of the then, brand new rac.co.uk which included Web Application Framework reviews, consultations and UX development whilst maintaining and developing the client relationship for the agency. -
Account ManagerTribal Ddb Aug 2003 - Sep 2005London, United KingdomAn exciting and innovative time to be with the then, leading digital agency in the UK - Tribal DDB. I spent two years working on volkswagen.co.uk, leading the client relationship on a day to day basis and working closely with above the line and media agencies to manage and develop integrated marketing campaigns for the brand. Volkswagen.co.uk saw the brand and Tribal DDB develop a global site that was groundbreaking, engaging and continually changing as digital capabilities evolved and matured and a staggering and unknown pace. -
Account ExecutivePoulters Sep 2000 - Jun 2003Leeds, United KingdomThree thrilling years at a time which is appreciated more with each passing year. The excitement of the unknown with the turn of the century and the continuing momentum of what we then called ‘New Media’. Multiple clients, multiple sectors, multiple brands - this was the perfect schooling as a young exec in client servicing. That is until it all come crashing down and we had to figure it all out again. Out of the ashes came strategic investment and innovation and as a result, the chance to lead out of home projects, the worlds first live SMS voting program for MTV and data driven, government big builds. A lifetime packed into 36 months and the perfect baptism in the world of advertising.Clients: Redrow (House Builder), Camelot (Retailer), WM Morrisons (FMCG), Learning & Skills Council (Government), MGM Recruitment (High Level Recruitment), Glasspac (Glass Packaging), KP Nuts (FMCG), MTV (Entertainment/Media) -
Technology Research AnalystButler Group Jan 2000 - Sep 2000Hull, United KingdomClients: Microsoft, IBM, Oracle and numerous software houses
Lee Mcguffie Skills
Integrated Marketing
Digital Strategy
Digital Marketing
Digital Media
Advertising
Online Advertising
Creative Strategy
User Experience
Mobile Devices
Strategy
Crm
Account Management
Creative Direction
Online Marketing
Web Analytics
Social Media
Web Project Management
Social Media Marketing
Concept Development
Customer Insight
New Media
Seo
Art Direction
Superior Client Service
Brand Architecture
Customer Relationship Management
Content Production
Content Strategy
Strategic Planning
Brand Strategy
Cross Functional Team Leadership
Diversity And Inclusion
Commercial Management
Business Development
Customer Driven Innovation
Frequently Asked Questions about Lee Mcguffie
What company does Lee Mcguffie work for?
Lee Mcguffie works for Will Powder Limited
What is Lee Mcguffie's role at the current company?
Lee Mcguffie's current role is Marketing Director @ WilPowders.
What is Lee Mcguffie's email address?
Lee Mcguffie's email address is le****@****gin.com
What skills is Lee Mcguffie known for?
Lee Mcguffie has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Digital Media, Advertising, Online Advertising, Creative Strategy, User Experience, Mobile Devices, Strategy, Crm, Account Management.
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lee Mcguffie
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