Led the development and execution of a comprehensive brand refresh, enhancing brand awareness across digital platforms. Conceptualized and designed all marketing materials, managing advertising for over 80 franchise locations. Spearheaded the creation of new corporate branding, including brand guidelines, convention presentations, and corporate campaigns. Directed the production of four nationally successful commercials as part of the rebranding effort.

Managed multiple former clients, creating marketing visuals that enhanced their brand presence.

Developed marketing plans and schedules for all Marcom and creative materials. Led cross-functional creative teams internally and externally to identify key initiatives and goals for success. Marketed the company’s capabilities to increase sales across multiple verticals and was in charge of developing marketing strategies for multiple clients, and their brands. Worked directly with the President and VP/COO.• Created marketing materials to develop a cohesive brand message throughout the organization that included corporate brand materials, sales collateral, sales promotions, direct mail, email campaigns, events, and company presentations.• Implemented new creative processes for digital strategies with email and social media campaigns, SEO website development, and online marketing.• Branded the company’s logo/identity and rebranded the website to expand services into multiple new markets.• Presented and produced customized sales presentations to achieve and close new business. • Developed a templated marketing campaign, along with a digital asset database that streamlined all marketing and creative assets to support the sales team and their efforts in increasing and driving business results.• Maintained all client relations with day-to-day contact for project scheduling, negotiations, strategy, forecasting, estimations, and cross-selling opportunities.• Managed both creative and production teams that produced concept development, branding, packaging design, photography, web, video, animation, and 3D/CGI for a variety of high-pressure clients. • Directed consumer retail packaging, product brand launches, logo and brand identity, advertising campaigns, catalogs, brochures, corporate communications, trade promotions, e-commerce websites, prepress, and multi-media.

Developed and managed all USA, Mexico, and Canada brand marketing efforts for Gigaset Communications, the European global leader in consumer telecom products. Worked directly with the CEO and President in developing advertising collateral to support internal and external marketing initiatives, and strategy. • Managed brand awareness, corporate positioning, product launches, advertising, sales collateral, and tradeshow marketing to maintain a consistent worldwide brand image. • Piloted customized retail programs to activate and acquire new channels. Defined all marketing plans and allocated budgets to meet the goals of each country’s unique Marcom mix.• Directed the development and production of marketing materials for all products to support marketing and sales initiatives. • Governed creative and marketing production from creation through distribution of final product. • Planned and set marketing directives while monitoring market developments to adjust marketing strategies and remain competitive in the market.

Led corporate marketing and branding efforts for the world’s largest communications manufacturer. Strengthened the brand with packaging designs that led Uniden to emerge as a market leader in North America surpassing brands like Panasonic, VTech, and Sony, moving millions of products as well as being recognized with numerous retail awards. Uniden's product offerings included consumer & business telecommunications systems, wireless home surveillance systems, radio scanners, marine radios, auto electronics, satellite, and other wireless products.• Established, managed, and maintained the creative direction and goals for all marketing and design projects ensuring they fit the retail client, brand, and business objectives.• Put forth major improvement initiatives including packaging cost cuts, digitized proofing, and internal budget cuts.• Developed marketing programs and built sales support tools for increasing business development.• Leveraged strengths in cost-effective marketing management and negotiations 15-20% under budget. • Achieved President & Founder’s Award for outstanding performance company-wide.

Responsible for creating and designing marketing materials and branding campaigns with multiple clients. Created advertising for Dallas, Houston, San Antonio, OKC, New Orleans, and Pensacola markets.• Designed and produced print collateral for in-store POP, corporate identity, brochures, direct mail, print campaigns, and outdoor advertising as well as regional commercials.