Mei Lee

Mei Lee Email and Phone Number

Managing Director @ FleishmanHillard Singapore
Singapore
Mei Lee's Location
Singapore, Singapore
Mei Lee's Contact Details
About Mei Lee

Mei is a global leader with diverse experience and a track record in leading teams to marketing, digital and commercial success. She brings an entrepreneurial flair and likes to be hands-on with a results-driven way of working. She is a straightforward and decisive corporate leader with 22 years of experience in building teams and developing and executing disruptive initiatives for digital businesses, sales and marketing functions. Her career has spanned across 12 industries: finance, consumer goods, travel/hospitality, advertising agency, luxury fashion retail, media & entertainment, online education, print publishing, social media startup, wellness & spa, food & beverages, and groceries. With a multifaceted suite of expertise across online and offline marketing channels, Mei has successfully leveraged her digital acumen to reach new customers, grow profitability, and amplify brand effectiveness for companies from start-ups to Fortune 500 companies. As a highly rated adjunct professor at University of California Los Angeles for a number of years, Mei has designed and taught courses on digital marketing, search engine optimization, and web analytics. She has been featured in Harvard Business Review, Fast Company, LinkedIn's Official Blog, Marketing Magazine, CIO Advisor APAC, and The Straits Times. Mei is a frequent speaker at top industry conferences. She holds a Master's degree in Application Development and a Bachelor's degree in Business, Marketing and Chinese. In addition, she is certified by Google for Youtube video production and audience development. Mei is a Bill Gates Millennium Scholar and the recipient of the 40 Under 40 Brand Marketer award from Brand Innovators. She has served as an advisor to two startups in New York City and is currently on the advisory board of an Australian startup to scale digital content for world's largest brands. Mei is honored as one of Asia's Top 50 Women Leaders by CMO Asia and is also named one of 50 Most Influential Global Digital Marketing Leaders by World Marketing Congress.

Mei Lee's Current Company Details
FleishmanHillard Singapore

Fleishmanhillard Singapore

View
Managing Director
Singapore
Website:
fleishmanhillard.com
Employees:
2208
Mei Lee Work Experience Details
  • Fleishmanhillard Singapore
    Managing Director
    Fleishmanhillard Singapore
    Singapore
    View
  • Creatively Squared
    Board Advisor
    Creatively Squared May 2024 - Present
    Brisbane, Au
    Advisor to the Creatively Squared Board & Founders. Founded 2017 in Australia, Creatively Squared brings creators, designers and brands together in a simple online platform, a fully managed solution to help marketers produce effective digital creative for ads, e-commerce and social media at scale - currently working with most of the world's biggest consumer goods brands in 20 markets from US to Asia to Europe, using a network of thousands of creators in 50+ countries. Learn more: https://www.creativelysquared.com
    View
  • Boston Consulting Group (Bcg)
    Partner
    Boston Consulting Group (Bcg) Nov 2021 - Jul 2024
    Boston, Massachusetts, Us
    Led strategy projects across technology, media & consumer clients in APAC, Europe, and US; BCG GenAI Senior Advisory Council; 2022 Winner of BCG Global Advantage Case Competition; Core leader of Women@BCG Singapore; Core member of Marketing, Sales & Pricing and Consumer practice areas My client cases (not exhaustive):- Developed full funnel consumer journeys and eCommerce data and measurement strategy for a European consumer healthcare and personal care products manufacturer- Developed a strategy for a China-based investment firm- Developed a myopia management strategy for a multinational surgical ophthalmology player- Conducted a market study for the perfumes and beauty business of a Global luxury goods company- Conducted a retail media acceleration strategy for an Australian retailer with supermarkets and department stores- Developed a strategy for a government in Southeast Asia- Developed a monetization strategy for an e-commerce player in Greece- Provided strategic support for a digital upskilling initiative to an agency of a Southeast Asian government- Conducted due diligence in tech space for a Private Equity company- Developed a future of commerce strategy for a multinational Internet technology company- Developed an ecosystem strategy for the financial services division of an Asian retail conglomerate- Developed digital ecosystem for a clinical laboratory chain in IndonesiaI enjoy consulting our clients and case teams on the following domains: - Marketing & Sales GTM, enablement, and activations - Marketing strategy, center of excellent, and organization - E-commerce (marketplace, direct-to-consumer, social commerce) - Digital marketing strategy, media effectiveness, user growth by acquisition and retention - Digital trust, privacy readiness, and first-party data activation - Retail media and adtech (business operating model, tech stack, ad product GTM, sales strategy)- Customer Journey, CRM and Loyalty
    View
  • Lazada
    Senior Vice President, Strategic Brand Marketing & Monetization
    Lazada 2018 - 2022
    Singapore, Singapore, Sg
    Lead Lazada's most strategic brand partner marketing strategy, integrated campaigns, performance media, and communications to achieve innovation in data, media, customer experience, online traffic and e-commerce marketshare.Drive marketing investment market share, commercialization of solutions, and e-commerce growth for Lazada's top 100 global brands in Consumer Goods, Fashion, Electronics, and General Merchandise categories.Establish Lazada's relationship and develop e-commerce brand solutions with media agencies, Lazada partners, Google, and Facebook.Serve as the regional go-to-market lead for the advertising and monetization business unit with responsibility in driving solution adoption, marketing operation, and revenue management across the APAC region. Direct report to Alibaba's Chief Artificial Intelligence & Advertising Officer.
    View
  • Dots Group
    Founder
    Dots Group 2017 - 2020
    Singapore, Sg
    DOTS GROUP is a marketing training and advisory firm that offers digital advisory, marketing masterclasses, and leadership coaching.Clients included Singtel, Criteo, MediaCorp, National University of Singapore, Advertising Institute of Singapore, and SMEs.
    View
  • Como Group
    Group Senior Vice President Of Digital Marketing, Crm & Ecommerce
    Como Group 2015 - 2017
    Singapore, Singapore, Sg
    Appointed by serial entrepreneur and billionaire Christina Ong to lead digital transformation and e-commerce growth at one of the largest privately held luxury conglomerates in Asia. The COMO Group’s interests extend across fashion (Club 21), hospitality (COMO Hotels and Resorts), wellness (COMO Shambhala), specialty food, wine and dining (COMO Lifestyle), and philanthropy (COMO Foundation).Responsible for setting up, leading and managing the digital organization for our retail, hospitality, food & beverage, and lifestyle divisions with a direct team of ~35 staff in Singapore. 1) Led the overall direct-to-consumer e-commerce strategy, merchandising, operations, platform, logistics, marketing and CRM with P & L responsibility to achieve our retail eCommerce revenue goals. 2) Established and led the regional Digital Shared Services organization; Provided strategic direction, leadership guidance and oversight in the areas of Digital & Mobile Marketing, Social Media, e-Commerce, Digital Outreach & Partnership, Media Buying, Online Advertising and Business Intelligence/CRM for the following brands and businesses in our portfolio:Club 21 - A leading purveyor of luxury fashion and lifestyle in Asia with 300+ retail stores and an e-commerce presence (club21global.com). We operate the following brands in the Asia Pacific region: 3.1 Phillip Lim, Armani, Calvin Klein, Alexander Wang, Balenciaga, Bao Bao Issey Miyake, Carven, Club 21, DKNY, Comme des GARCONS, Lanvin, Jil Sander, Marc Jacobs, Mulberry, Marni, Proenza Schouler, Stella McCartney, Rag & Bone, MSGM and many other fashion luxury brands.COMO Hotels & Resorts - 12 luxury resorts worldwide (comohotels.com) COMO Shambhala - Luxury wellness urban retreat - (comoshambhala.com)Supernature - Local retailer of organic and natural products (supernature.com.sg)Culina - Premium importer and distributor of fine foods brands (culina.com.sg)
    View
  • Conde Nast
    Vice President Of Marketing
    Conde Nast Jan 2013 - Mar 2015
    New York, Ny, Us
    - Led digital marketing, analytics, social media, paid advertising, audience development, partnerships, digital PR/earned media for 16 digital video brands (i.e. WIRED, Glamour, GQ, Vogue, Teen Vogue, Vanity Fair, Style.com, Allure, SELF, Bon Appétit)- Responsible for a multi-million annual marketing budget to meet advertising/traffic goals each month- Established a new 10-person digital team (Senior Directors to Strategists) - Activated branding/marketing for TheScene.com, the industry’s first platform devoted to premium digital videos for consumers. In 6 months, I grew traffic from zero to 6+ million monthly unique visitors - Launched our first digital influencers program partnering with rising social media talents - Oversaw all marketing negotiations with external partners and agencies including technology tools, research vendors, print advertising, performance media (i.e. YouTube ads, display ads, content discovery ads, paid search, mobile ads, Facebook/Twitter ads, inflight ads, programmatic advertising) - Grew monthly traffic from 1 million to a high of 12 million monthly unique visitors across the Conde Nast portfolio of brands and significantly increased video consumption- Increased YouTube Subscribers from 50K to 1 Million across the Conde Nast YouTube network- Grew online web traffic from 1M to 2 Billion video views - Established Conde Nast Entertainment's first email marketing program including vendor selection, contract negotiation, platform integration and weekly email execution. - Managed new marketing initiatives and partnerships including program strategy, development and the execution of Delta In-flight entertainment campaign, monthly multi-magazine print advertising, Samsung video mobile app co-op integrated campaign, and monthly Roku over-the-top content marketing campaigns.
    View
  • University Of California, Los Angeles
    Adjunct Professor
    University Of California, Los Angeles 2009 - 2015
    Los Angeles, Ca, Us
    Designed, developed, and taught the following marketing curriculum to adult learners from all walks of life: SOCIAL MEDIA MARKETING - Management X 460.398A - 4 units (Online Course)This course looks at the new channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional and integrated digital marketing strategy. WEB ANALYTICS - Management X 470.10 - 4 units (Online Course) Web analytics is the collection, analysis and reporting of data regarding website usage by visitors, focusing on the nature of the visits and visitor demographics. The success of a site can be tracked through quantifiable Key Performance Indicators (KPIs). This course discusses the most important KPIs that can be measured and tracked continuously for website optimization. Instruction focuses on organizational implementation issues, Pay-Per-Click (PPC), and using data for computing the Return-on-Investment (ROI) for each kind of marketing strategy.SEARCH ENGINE OPTIMIZATION (SEO) - Management/Engineering X 418.635 - 4 unitsThis course provides a fundamental understanding of search engine optimization (SEO) techniques and strategies. Discover useful, timely and actionable SEO principles and tactics for improving your digital presence and website rankings. The course begins with the landscape of search; the principles and technologies behind the intertwined structure of search engines, users, and websites, search hot topics in the industry, and optimization methodologies for various programming languages.
    View
  • J.Crew
    Senior Director, Performance Media Marketing
    J.Crew Sep 2011 - Oct 2012
    New York, New York, Us
    Drove USD $600 million of J.Crew’s annual e-commerce revenue. Managed the P & L of J.Crew’s domestic and international (UK, Canada, Australia, Hong Kong, Japan, Germany, France) online marketing efforts and media strategy. E-commerce channels under my management included SEM/Paid Search, SEO/Natural Search, display/remarketing advertising, product feed listings, mobile & social media advertising and affiliate marketing programs with an annual marketing budget of $XX million.
    View
  • Omnicom Media Group
    Director Search Engine Optimization
    Omnicom Media Group Apr 2010 - Sep 2011
    New York, Us
    Digital agency within BBDO, part of Omnicom. Responsible for developing and leading the search practice as the agency's SEO subject matter expert including business development, client scope and performance, educational training, discipline evangelism, and the management of the SEO team based out of the San Francisco, Detroit, New York City and London offices. Client work spans across North America, EMEA and APAC regions. Key Clients: Hilton Worldwide, Proctor and Gamble, The Meth Project, Visa, and The Hartford.
    View
  • The Walt Disney Company
    Manager, Search Engineering
    The Walt Disney Company 2006 - 2010
    Burbank, Ca, Us
    - Led a cross-functional engineering team with business and technical search responsibilities for Disney’s network of sites- Defined Disney.com search standards, product roadmap, content optimization guidelines, taxonomy, release operations, search R&D projects, enterprise platform management and global search performance metrics- Founder of Disney’s first in-house site search technology and SEO team and programs- Grew organic traffic significantly YOY on the Disney.com network through SEO evangelism and process restructuring as well as performing enterprise SEO on 50,000+ Disney-branded websites- Released and managed core components of the Disney.com enterprise search engine including infrastructure, systems testing, relevancy tuning, UX, monetization, and feature releases for Disney.com across the web with rich media and mobile applications.- Directed and managed the engineering resources that develop and maintain Disney.com’s 19 distinct search experiences (build to release) averaging 5 million monthly site searches in English, Italian, Spanish and Portuguese across video, shopping, gaming & retail- Partnered closely with Marketing, Product Development, Content and Production teams to scope out functional and business requirements for vendor selections, user scenarios, workflow processes, analytics and product strategy- Conducted quarterly in-house workshops to educate copywriters, engineers, marketers, and business stakeholders- Managed staffs (search analysts and software engineers) and Disney’s vendor relationship with Microsoft
    View
  • Viking River Cruises
    Manager, E-Commerce
    Viking River Cruises Jan 2006 - Dec 2006
    Basel, Switzerland, Ch
    Oversaw corporate websites in 4 languages and led all online marketing efforts including high-volume consumer and trade email campaigns, SEO/SEM, online acquisition and retention efforts, interactive advertising campaign initiatives, media buying, tracking and analytics, site content development, landing pages, database management, and department budget of $4 million.
    View
  • United Online, Inc.
    Media Manager
    United Online, Inc. 2004 - 2005
    Woodland Hills, Ca, Us
    Managed a $4 million+ annual media (display advertising and email marketing) budget for high-profile online advertising clients on the ISP media network. Clients under management included: Proflowers.com, Countrywide.com, Gateway.com, 1800flowers.com, carfax.com and others.
    View

Mei Lee Skills

Digital Marketing Online Marketing Web Analytics Seo Online Advertising E Commerce Sem Digital Strategy Social Media Marketing Analytics Digital Media Email Marketing Google Analytics Marketing Integrated Marketing Ppc Marketing Strategy Strategy User Experience Lead Generation Affiliate Marketing Search Engine Optimization Management Start Ups Omniture Social Media Business Development Search Advertising Crm Direct Marketing New Media Content Strategy Entrepreneurship Mobile Marketing Advertising Search Engine Marketing Leadership Mobile Devices Strategic Partnerships Web Marketing Creative Direction Continuing Education Facebook Web Content Customer Relationship Management Pay Per Click Microsoft Office Microsoft Excel Analysis Crm Databases Sales Microsoft Word Data Entry Data Validation Customer Service Event Management Powerpoint Simul8 Teamwork Market Research Time Management Social Skills Public Speaking

Mei Lee Education Details

  • American Intercontinental University
    American Intercontinental University
    Information Technology - Application Development
  • University Of Oregon
    University Of Oregon
    Chinese Language And Literature
  • University Of Oregon
    University Of Oregon
    Marketing

Frequently Asked Questions about Mei Lee

What company does Mei Lee work for?

Mei Lee works for Fleishmanhillard Singapore

What is Mei Lee's role at the current company?

Mei Lee's current role is Managing Director.

What is Mei Lee's email address?

Mei Lee's email address is me****@****ada.com

What is Mei Lee's direct phone number?

Mei Lee's direct phone number is +121279*****

What schools did Mei Lee attend?

Mei Lee attended American Intercontinental University, University Of Oregon, University Of Oregon.

What skills is Mei Lee known for?

Mei Lee has skills like Digital Marketing, Online Marketing, Web Analytics, Seo, Online Advertising, E Commerce, Sem, Digital Strategy, Social Media Marketing, Analytics, Digital Media, Email Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.