Melinda Lee

Melinda Lee Email and Phone Number

Founder @ ZenCat
New York, NY, US
Melinda Lee's Location
New York, New York, United States, United States
Melinda Lee's Contact Details
About Melinda Lee

From media behemoths like Meredith and Hearst to disruptive media companies like BuzzFeed to startups in the tech and media space, the thread of my career is reimagining brands on the cutting edge of emerging technology.I believe that media and content are powerful, and that they can inspire people to help make the world a better place. On the flip side, they can create chaos and pain. After 15+ years of bridging media, content, technology and strategy, I'm committed to integrating my expertise with a values driven mission and serve the underserved.My teams know that I see them and that I care about their development. “Kind” is a word people use to describe me, but I am also known for instilling rigor and professionalizing companies. I believe that success is a combination of the people and the tools they have available. I have dedicated my career to implementing both, and achieving success. My specialty lies in quickly assessing an organization, its strengths and challenges, and then creating a plan encompassing content, organizational structure, operations, strategy and the integration of new technologies. ◆◆◆ Highlights and Team Achievements● Revenue Acceleration: Scaled revenue 3.5X for Stage TEN with up to 80% margins and 30% YOY to $100M+ for Buzzfeed.● Monetization: Innovated within business models by introducing SaaS offerings, branded retail products & 6 new international digital platforms.● Operational Excellence: Saved 20% of operating costs by centralizing content teams and refining strategy while upholding differentiation across 40 brands.● Metrics & Measurement: Transformed 5 companies and brands to data-based, insight-driven organizations through implementation of measurement, formal goals, ● Team Cultivation: Recruited, restructured and led 5+ creative & technical teams of up to 250 with up to 100% retention & 98% diversity.● Diversity: Championed inclusion strategies for all companies, maintained distinction between bringing people into an organization and setting a foundation allowing them to succeed.● Entrepreneur & Advisor: Launched and advised 8 women- and minority-founded startups, apps, and media companies, helping secure PE/VC investment totaling $14M+.● M&A: Integrated $3B Time Inc. business and 7k employees into Meredith, focusing on video and studio business. ◆◆◆ Recognition and Thought Leadership● Won 17 industry awards for personal leadership, creative content and consumer experiences.● Spoke on transformation in the media industry to like-minded professionals at SXSW, FIPP, NY AAPI panels and podcasts.

Melinda Lee's Current Company Details
ZenCat

Zencat

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Founder
New York, NY, US
Melinda Lee Work Experience Details
  • Zencat
    Founder
    Zencat
    New York, Ny, Us
  • Stealth Ai Startup
    Co-Founder And Ceo
    Stealth Ai Startup Sep 2023 - Present
    San Francisco, Us
  • Parcel Health, Inc
    Member Of The Board Of Advisors
    Parcel Health, Inc Jan 2021 - Present
    Pittsburgh, Pa, Us
    Advise on product launch, strategic partnerships and operational stability for disruptive healthcare innovator of eco-friendly medication packaging, part of AlphaLab Health’s startup accelerator program. Parcel Health creates 100% recyclable and compostable packaging and has raised pre-seed funding in 4 rounds.
  • Tbd Health
    Member Of The Board Of Advisors
    Tbd Health 2021 - Present
    Advise on growth strategy that attracted $4.4M capital raise from 7 VCs to support expansion from 6 to all 50 states for at-home STI/STD testing and healthcare company with telehealth clinicians. TBD Health is focused on women’s care.
  • Stage Ten
    President, Media Networks
    Stage Ten 2020 - Sep 2023
    Toronto, Ca
    Set the vision and strategy to expand the media business and revenue streams for this interactive, low-latency livestream eCommerce technology company. I scaled the team from 5 to 30+ to create a Media Lab that allowed clients to experiment, iterate and measure success from livestream shopping experiences. ◆ Introduced hybrid SaaS and shifted to agency production model, growing revenue from $1.7M to $6M (3.5X), with 90% from media organization. ◆ Built Media Lab organization from scratch to create distinct business model blending technical production, creative and agency capabilities. Recruited hard-to-find technical and creative talent.◆ Redefined pricing structure, reconfigured teams, and centralized roles to iterate, create efficiencies and protect margins at 30-80% per client. Created visibility into workstream metrics.◆ Closed company’s 3 largest partnerships and tripled investment in 1 year.◆ Pitched livestreaming concepts to clients, crafted execution strategy, and articulated learnings. Generated 10% conversion vs. 2% on social, 135% sales increase & 80% engagement rate for clients, including Target, Google, Shopify, Netflix, YouTube, ViacomCBS, TikTok, Atlantic and Meredith.◆ Enjoyed 100% employee retention and valued input and professional progress of 98% diverse team.◆◆◆ Awards ◆◆◆- 2020 Female Founder’s Alliance Champion Award Finalist - 2021 Gold Stevie Winner for Bodcon Conference- 2020 Streamy Award for Best Live Special – $250k Mr. Beast & Influencer Rock, Paper, Scissors Tournament- 2020 Streamy Awards Nomination for Best Live Special for Some Good News Prom
  • Stage Ten
    Strategic Advisor
    Stage Ten 2020 - 2020
    Toronto, Ca
    I started working with Stage TEN as an advisor before taking on the role of president.
  • Various Companies In Advertising, Entertainment, And Tech
    Member Of The Board Of Advisors
    Various Companies In Advertising, Entertainment, And Tech 2017 - 2021
    Los Angeles, California, Us
    Serve as board member and advisor to founding teams of startups, apps and media companies. Develop corporate strategies, determine product-market fit, and suggest approaches for monetization, financial health and operational excellence.Dot Dot Dot (2022-2023)◆ Developed AI product concept, raise and strategy for entertainment company exploring AI and media founded by CNN and 60 Minutes tech reporter Laurie Segall. Cosynd (2017 - Present)◆ Advise IP rights platform that simplifies and automates IP music licensing for creators in 120 countries.CUSP (2017-2023)◆ Guided development and go-to-market strategy for astrology and love app. LOLO (2017-2023)◆ Augmented strategy for launch of dating app that fosters deeper connections through icebreaker games and quizzes.
  • Buzzfeed
    Chief Content Officer
    Buzzfeed 2018 - 2019
    New York, Ny, Us
    Stepping into a magical, high-growth phase for a company focused on virality and cracking trends, my task was to diversify revenue streams by creating and leading its content and monetization strategy. ◆ Introduced and evangelized P&Ls by brand and elevated the organization’s orientation toward business impact, bottom line growth and margin improvement. ◆ Relaunched the portfolio against the diversified revenue strategy in 3 months.◆ Overachieved 30% growth goal by ~$20M with a 35% margin. ◆ Grew to 715M users per month by creating content for disenfranchised groups.◆ Increased social media revenue by 180%, affiliate marketing by 20% QoQ, and direct sales growth by 18%. ◆ Introduced ad sales into video business and implemented measurement in partnerships with Facebook and Google. ◆ Launched new revenue model with Goodful cooking products that sold 1.5M units in 6 months at Macy’s for $50M incremental revenue. ◆ Reorganized senior management team and functions to ensure scale, resource efficiency and diversity of creative talent.
  • Meredith Corporation
    Svp & Gm, Video
    Meredith Corporation 2016 - 2018
    Des Moines, Ia, Us
    Pioneering the pivot to video content, I set the vision for a publishing titan to evolve and create shareholder value. With a deep respect for the brands in the portfolio, I restructured the video strategy and teams to use existing resources to gain traction. I created success metrics, introduced a measurement dashboard and streamlined operations for scaling and efficiency. Owned P&L for video business.◆ Reduced budget by 20% by centralizing operations to Des Moines. Reconfigured programming, video insights and analytics, PR, marketing and advertising teams against overarching strategy with respect and differentiation for brands. ◆ Scaled video views by 10X from 10M to 100M in one quarter (200% YOY) driving advertising demand. ◆ Offset ~15% traditional media decline by influencing Sales to sell through video as premium product. ◆ Signed partnerships with video technology companies, including Webbitz and Crowdtangle.◆ Shepherded integration of $3B acquisition of Time Inc. video business and 7k+ employees, redesigned org structure and business strategies and streamlined content creation and processes.◆◆◆ Awards ◆◆◆- 2017 Folio Top Women in Media: Corporate Visionaries Honoree- 2017 James Beard Foundation Broadcast Media Award for Kitchen Conundrums with Thomas Joseph - 2017 Webby Awards Nominee for Martha Stewart Facebook Live - 2017 min Best of Web Award for Shape’s Love My Shape with Lane Bryant- 2017 min Best of the Web Honorable Mention for EatingWell’s Facebook Healthy Recipe Videos - 2016 Folio: 100 – Corporate Catalysts Honoree - 2016 min’s Marketing Awards for Print/Video: Martha Stewart and ARM & HAMMER Baking Soda – Baking Soda Does What?
  • Hearst Magazines
    Vp & Gm, Digital Content & Audience Development
    Hearst Magazines 2014 - 2016
    New York, Ny, Us
    I led the digital transformation for Hearst’s international presence, working with the Editors in Chief for each brand to create regional business models with localized content spanning multiple languages and cultures. As the head of a centralized operation, I recruited a content team of 6 direct reports and oversaw international and regional heads with accountability for a staff of 250+. ◆ Elevated digital operations in 53 territories for 431 brands, including Cosmopolitan, Elle, Esquire, Good Housekeeping, Digital Spy and Harper’s Bazaar.◆ Launched 6 new digital platforms in Africa, Asia, India and Scandinavia.◆ Launched Hearst’s global content generator, a network-sharing data-driven content creation platform that identified, created and shared trending content across the portfolio. ◆ Grew digital audience by 1000% on aggregate by launching and growing presence. Pioneered video content that grew 100% YOY.◆ Earned comScore top ten ranking for at least 1 brand in each region. ◆ Collaborated with in-house tech team to develop insights tools and dashboards to measure success, transforming HM into data-led organization.
  • Getty Images
    Gm, Getty Images Music
    Getty Images 2011 - 2014
    Seattle, Washington, Us
    I expanded the legacy photo business to include a new music platform and integrated the new model into existing sales packages. I oversaw the company’s global digital music businesses on all platforms focusing on business development, operations, product development, and strategic partnerships with labels, publishers, content libraries, artists and new digital platforms.◆ Built relationships with music creators and contributor communities to optimize music for sale through royalty-free and rights-managed licenses. ◆ Worked with tech developers to migrate assets into existing imagery models.◆ Generated revenue while cutting costs.◆◆◆ Awards ◆◆◆- 2012 Webby Award Honoree, Reality Category for Getty Images Music presents 100 Monkeys
  • Zencat Entertainment
    Co-Founder
    Zencat Entertainment 2007 - 2011
    New York, Us
    Noting the impact rights procurement had on the content MTV could produce, I co-founded the award-winning Uncensored Interview & ZenCat Productions, a content production and licensing company that offered artist interviews to fans and producers. I oversaw content aggregation, partnerships and distribution initiatives for multimedia production company that produced programming for leading media partners on digital video platforms, broadcast and VOD. ◆ Conducted 1k+ interviews with personalities, including Henry Rollins, Margaret Cho, Juliette Lewis and Moby, 25k clips of which were available for use in entertainment media. ◆ Signed strategic partnership with Getty Images to share content on their platform. ◆ Expanded content to food, sports and literary personalities. ◆ Interviewed in "The Power of Open" eBook published by Creative Commons.◆◆◆ Awards ◆◆◆- 2010 Webby Award Honoree, Reality Category for Amanda Palmer Sounds Off - 2010 Webby Award Honoree, Metadata for Rocking with Juliette Lewis- 2008 SXSW Interactive Web Awards- 2008 w3 Award
  • Joost
    Head Of Content Management & Strategy
    Joost 2007 - 2008
    Led content management team and developed content processes, partnership and distribution deals, content standards, application strategies and global content rating systems.◆ Negotiated distribution partnerships with MTV Networks, Black Entertainment Television and Paramount Pictures.
  • Mtv Networks
    Vp, Business & Legal Affairs- International & New Media Teams
    Mtv Networks 2000 - 2006
    New York, Ny, Us
    I joined MTV's rights and clearances department, and though the show I was on was canceled a month later, I found a new placement launching broadband channels for every brand. It was the spark of a career at the intersection of media and digital, where I developed disruptive content strategies on limited budgets. My experience expanded to include strategy and creative for all new launches, including product, channels and new media.
  • Superior Court Of New Jersey
    Judicial Law Clerk- Honorable Anne Mcdonnell, P.J. Family Part
    Superior Court Of New Jersey 1997 - 1998
    Trenton, Nj, Us
    Though I took a leap of faith out of a traditional law career after this role, I was honored to work as a clerk for Judge McDonnell, a trailblazer who made an incredible impression on me. I performed legal research, prepared documents and assisted her in trial.

Melinda Lee Skills

Content Strategy Entrepreneurship Digital Media Television Strategic Partnerships Entertainment Digital Strategy Content Management Strategy Video New Media Content Development

Melinda Lee Education Details

  • Rutgers Law School
    Rutgers Law School
    Intellectual Property
  • Rutgers University
    Rutgers University
    Psychology/Communication

Frequently Asked Questions about Melinda Lee

What company does Melinda Lee work for?

Melinda Lee works for Zencat

What is Melinda Lee's role at the current company?

Melinda Lee's current role is Founder.

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What is Melinda Lee's direct phone number?

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What schools did Melinda Lee attend?

Melinda Lee attended Rutgers Law School, Rutgers University.

What skills is Melinda Lee known for?

Melinda Lee has skills like Content Strategy, Entrepreneurship, Digital Media, Television, Strategic Partnerships, Entertainment, Digital Strategy, Content Management, Strategy, Video, New Media, Content Development.

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