Susan Lee-Merrow

Susan Lee-Merrow Email and Phone Number

Associate State Director at Virginia SBDC Network -- George Mason University @
Susan Lee-Merrow's Location
Occoquan, Virginia, United States, United States
Susan Lee-Merrow's Contact Details

Susan Lee-Merrow personal email

n/a

Susan Lee-Merrow phone numbers

About Susan Lee-Merrow

Accomplished marketing and general business executive with extensive experience in all aspects of marketing and branding, as well as general management and operations. Experience in start-up environments and emerging technologies. Excellent track record for building and leading strong teams.Specialties: • General business practices for small and medium businesses• Strategic marketing plans • Brand creation and development • Launch programs • Measuring ROI of marketing programs

Susan Lee-Merrow's Current Company Details
Virginia SBDC Network -- George Mason University

Virginia Sbdc Network -- George Mason University

Associate State Director at Virginia SBDC Network -- George Mason University
Susan Lee-Merrow Work Experience Details
  • Virginia Sbdc Network -- George Mason University
    Associate State Director
    Virginia Sbdc Network -- George Mason University Jun 2012 - Present
    Oversee programs for the Virginia Small Business Development Centers Network, including technology commercialization, GrowthWheel program, GENEDGE and other partnerships, funding for entrepreneurs, cyber security, plus programs for veterans.
  • George Mason University
    Director Of Special Programs / Certified Business Analyst
    George Mason University Jun 2010 - Jun 2012
    Oversee programs for the Virginia SBDC Networks, including veteran-owned small businesses and service-disabled veteran-owned small businesses.
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  • Mason Small Business Development Center, George Mason University
    Certified Business Analyst
    Mason Small Business Development Center, George Mason University Sep 2008 - Jun 2010
    Provides expert consultation and training in marketing, business development, financing, and general business operations to small- and medium-sized businesses owners and entrepreneurs throughout Northern Virginia, under the auspices of the Mason Small Business Development Center, George Mason University at the School of Public Policy.Member of Mason Venture Mentor group that coaches and mentors CEO's seeking funding from venture capital firms, pursuing an acquisition offer from another company, or dealiing with some other strategic challenge.Nominated for 2010 State Star award for outstanding achievement.Judge for the MIT Enterprise Forum for Washington-Baltimore's 2009 Mid-Atlantic Business Plan Competition.
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  • Virginia Sbdc Network
    Project Manager
    Virginia Sbdc Network Nov 2008 - Jun 2010
    Development and implementation of training and outreach programs, such as www.VetBizResourceCenter.com, for veteran-owned small-businesses, under the auspices of the Virginia SBDC Network, US Small Business Administration, and George Mason University at the School of Public Policy.
  • San Francisco State University
    Faculty And Program Advisor
    San Francisco State University Feb 2004 - Dec 2008
    Certification program for marketing professionals•Created curriculum and hired instructors for this oversubscribed, new program of 6 classes•Identified need and hired two instructors for one-day seminars for advanced students•Developed curriculum for and continue to teach Essentials of Integrated Marketing and Brand Strategies to consistently high reviews
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  • Lee-Merrow Marketing
    Principal
    Lee-Merrow Marketing Sep 2001 - 2008
    We offer strategies in marketing, branding, and business development. We develop strong marketing programs that work -- from planning through execution.•30% revenue increase from new corporate ID and marketing program for a licensed home health care agency•Profitability within 6 months from marketing program for a new retail shop specializing in elegant, handcrafted gifts and accessories from local and international craftspeople•50% rise in membership in Sausalito Chamber of Commerce, in part through success of Chamber Waves, a 12-page, tabloid-size newspaper, distributed to City's businesses and residents; winner of President's Award for Excellence•Won seed money from a venture capitalist firm for Matryx Group's new medical device, when VC investments were down; member of the Board of Directors •Increased revenue for clients of San Francisco Small Business Development Center by mentoring them on ways to improve their business model and market their offering
  • Sausalito Chamber Of Commerce
    Board Of Directors, Secretary
    Sausalito Chamber Of Commerce 2004 - 2007
  • Stagecast Software
    Vice President Of Marketing
    Stagecast Software Aug 1999 - Sep 2001
    Start-up publisher of Stagecast Creator, a Java-enabled, graphical, simulation-development tool, initially developed at Apple Computer•Doubled sales as a result of new corporate identity, graphical design of product, and user interface•Increased web traffic and visibility with upgraded website•Established distribution through affiliate-label relationship with Broderbund Education and Sales group•Stagecast Created named a top ten brand of the decade
  • Lucas Learning Ltd
    Director Of Marketing
    Lucas Learning Ltd Nov 1997 - Jan 1999
    George Lucas funded start-up publisher of “edutainment” software•$4.5 million revenues generated in two months with launch of company and first product, Star Wars DroidWorks•$2+ million revenues generated from international sales from localizing products into foreign languages and opening distribution in Europe and Pacific Rim•Built marketing team from 1 to 9 people•Star Wars DroidWorks named a top ten brand of the decade
  • Living Books
    Vice President Of Marketing And Sales
    Living Books Jan 1994 - Jun 1997
    #1 publisher of interactive, animated storybooks on CD-ROM co-owned by Random House and Broderbund Software•Supervised transition of Living Books from a Broderbund product line into a separate company•$24 million growth in sales•$2+ million generated from international sales; localized product into foreign languages and opened distribution in Europe and Pacific Rim•$1.2 million budget -- not including personnel or overhead•Built marketing department from 1 to 12 people•Winner of Soft-Letter’s Best Promotions Award for promotional boxed set of sampler disc sold at retail•Living Books names a top ten brand of the decade
  • Computer Game Developers Conference
    President, Board Director
    Computer Game Developers Conference Nov 1990 - Oct 1995
    Annual three-day international conference for computer-game developers, designers, artists, sound designers, etc.•Grew attendance from ~400 to 2500•$1+ million revenue stream •35% of revenue from advertising programs and sponsorships from Microsoft, Apple, Compaq, Dell, Logitech, and many others•Shepherded multiple-million-dollar sale of conference to Miller Freeman•Established International Game Developers Association
  • Broderbund Software
    Director Of Marketing
    Broderbund Software Nov 1990 - Jan 1994
    Top ten consumer software publisher of education, entertainment, and productivity products •$95.5 million in revenue, representing doubling of sales for the entertainment and education business unit (one of two business units at Broderbund)•~$15 million product tife-time franchise created through bold repackaging of Prince of Persia•$2 million generated from Carmen Sandiego character-licensing program, including two TV shows, toys, board games, apparel, books, and other merchandise•Led a team of up to 37 people, including corporate communications and marketing•Carmen Sandiego named a top ten brand of the decade
  • Ziff-Davis Publishing
    Director Of Marketing
    Ziff-Davis Publishing 1987 - 1988
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  • Electronic Arts
    Producer
    Electronic Arts 1983 - 1984
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  • Epyx
    New Product Manager
    Epyx 1980 - 1982
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Susan Lee-Merrow Skills

Strategy Entrepreneurship Start Ups Public Speaking Leadership Market Planning Marketing Program Management Business Development Strategic Planning Management Coaching Advertising Training Marketing Strategy Analysis Integrated Marketing Fundraising Team Leadership Sales Public Relations Nonprofits Business Planning Proposal Writing New Business Development Budgets Product Development Project Planning Strategic Communications Leadership Development Non Profits Startup Development

Susan Lee-Merrow Education Details

Frequently Asked Questions about Susan Lee-Merrow

What company does Susan Lee-Merrow work for?

Susan Lee-Merrow works for Virginia Sbdc Network -- George Mason University

What is Susan Lee-Merrow's role at the current company?

Susan Lee-Merrow's current role is Associate State Director at Virginia SBDC Network -- George Mason University.

What is Susan Lee-Merrow's email address?

Susan Lee-Merrow's email address is sl****@****gmu.edu

What is Susan Lee-Merrow's direct phone number?

Susan Lee-Merrow's direct phone number is +165059*****

What schools did Susan Lee-Merrow attend?

Susan Lee-Merrow attended San Jose State University.

What skills is Susan Lee-Merrow known for?

Susan Lee-Merrow has skills like Strategy, Entrepreneurship, Start Ups, Public Speaking, Leadership, Market Planning, Marketing, Program Management, Business Development, Strategic Planning, Management, Coaching.

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