Join Lee for fun conversations with the brightest and funniest minds in B2B and beyond. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Led, executed, and managed all digital marketing strategies and activities for SetSail, including SEO, social, paid media, demand generation, email marketing, website build out, influencer campaigns, and community buildingGenerated 2.5x growth in the number of enterprise meetings set in H1 2023 through cross-channel campaigns and demand generation effortsIncreased Domain Rating (DR) from 30 to 57 and increased overall web traffic 25% QoQ through SEO, blogging, website expansion, and backlink building, securing placements in HubSpot, Wordpress, Monday.com, and moreGrew social media presence, increased company LinkedIn followers from ~3k to 6k, and achieved 3x engagementManaged HubSpot for marketing, integration with SFDC. Implemented lead and account scoring models, lead routing processes, and other marketing operations initiatives.

-Develop strategy and oversee the execution of integrated marketing campaigns that include content marketing, SEM, social media, SEO, HubSpot, email marketing, and marketing automation-Lead paid media and martech teams across the agency, providing direction, training, and mentorship-Built HubSpot division, establishing agency as a Platinum-Tiered HubSpot Partner, rising from non-tiered status-Manage, implement, execute, strategize, and consult on all aspects of HubSpot, helping clients achieve goals and leverage HubSpot as a full-service inbound marketing platform-Launch and optimize cross-channel advertising campaigns, providing strategy and directly managing campaigns on Google Ads, LinkedIn Ads, and Facebook ads-Lead client calls, manage deadlines, delegate tasks, providing strategy, direction, and account management

IMG Digital was formerly InspiriaMedia Group / Inspiria Outdoor•Develop strategies for inbound marketing campaigns and manage their execution•Develop strategies and execute paid campaigns on platforms including Google Adwords and Facebook•Manage HubSpot portals and lead the execution on all features including list segmentation, marketing automation workflows, landing pages, CRM, etc.•Manage the execution of website launches

•Collaborate as a member of the marketing team to develop marketing strategy and implement digital & inbound marketing campaigns.•Set up and manage PPC campaigns on Google Adwords, Facebook, and LinkedIn for agency and all clients. Conduct keyword research, competitive research, search terms report analysis/ negative keywords, campaign development & optimization, ad copywriting, and conversion tracking.•Analyze and track KPIs, including clicks, CTR, CPC, impressions, impression share, utilizing data to look for opportunities and make strategic recommendations.•Manage the design, build and execution of marketing automation processes to nurture leads, improve operations & account management, and to optimize sales efficiency using Hubspot.•Execute DNS changes to launch websites and manage email servers

•Utilize HubSpot for email marketing, marketing automation, landing pages and forms for internal and client marketing communications to effectively target and nurture prospects and leads•Analyze and track lead and revenue data using excel to present to management team•Assist in developing and executing marketing operations to establish and maintain processes that drive company efficiency, as well as to manage aspects of marketing communications.

• Demonstrated strong attention to detail by proof reading product packages for accuracy• Conducted competitive analysis market research and outlined findings to Product Managers for pricing strategy• Calculated and updated product price lists

• Worked with management team on internal marketing to brand the agency to its NY Metro target market.• Built workflows to nurture and convert prospects and leads into customers.• Obtained certification in Hubspot software for use in marketing automation, calls-to-action, and analytics.• Created email campaigns utilizing personalization features and marketing automation to attract and target clients based on the unique interests of each recipient.

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands• Developed, researched and built networks in healthcare, legal, and financial industries for ongoing sales campaigns. • Targeted and contacted prospective clients through strategic eMarketing, social media campaigns, and sales outreach. • Performed outbound calls to potential clients, delivered sales pitch, and gathered lead details.• Wrote a wide range of informative articles that were published across numerous company websites.