Leena G. Laumann Email & Phone Number

La Jolla, Ca

Oversee the Foundation of La Jolla High School’s general communications to ensure consistency and accuracy across all marketing and fundraising efforts including email, website and social media content, and traditional media outreach, as well as handling public relations with key community stakeholders. Responsible for driving engagement, revenue generation, and donor stewardship in support of the school’s capital needs. • Assist with generating gift strategies for the Foundation’s Annual Giving Campaign meeting and exceeding fundraising goals for the past three years.• Responsible for identifying, cultivating, soliciting, and closing corporate sponsorships and family donations for annual spring fundraiser events resulting in a 15% increase from 2020 to 2022. • Collaborate on event fundraiser marketing strategies, creative direction, logistics, and on-site execution.• Solicit donations for girls’ indoor and beach volleyball programs exceeding team fundraising goals by 25%. • Collaborated with the La Jolla Merchants Association to launch a loyalty discount card to residents in support of local merchants and benefiting The Foundation of LJHS resulting in a 40% increase in donations.• Manage capital campaign recognition efforts for all fundraising initiatives.• Evaluate and analyze marketing metrics to track effectiveness of fundraising communications.

La Jolla, Ca

Worked with a team that produced over $70 million in home sales.• Provide client services in the residential buying and selling process through digital presence, brochures, direct mail campaigns, and targeted emails to generate an increase in exposure, opportunity, and sales. • Generate real estate buyer/seller leads through consistent contact with sphere of influence and past clients. • Analyze real estate market activities and financial conditions to help clients make informed decisions. • Close real estate transactions through day-to-day client relations, contract negotiations, and collaboration with great discretion in dealing with confidential and personal information.• Host public and broker open house events to maximize exposure of properties and generate new prospects.• Provide administrative, marketing, and client support for the team.

La Jolla, Ca

• Developed and executed annual tea event for the NCL Seaside Chapter including coordination of volunteer and event staff, securing 3rd party vendors, procuring auction items, managing event budget, and provide post-event evaluation. • Responsible for organizing volunteers and procuring donations from local businesses for annual school gala event fundraising efforts and support overall donor revenue generation.

San Diego, Ca

• Increased ticket sales and enhanced brand image for the Starlight Musical Theatre through online communications, brochure development, customer retention and acquisition programs, and public relations.• Retained and increased student enrollment for the La Jolla Village Montessori School through rebranding efforts, customer relationship management, and community relations.

El Segundo, Ca

Managed a key component of The Ritz-Carlton customer relationship management strategy called The Ritz-Carlton Cobalt Card, a recognition program for VIPs and influencers. Generated approx. $325,000 in incremental revenue in the first 5 weeks. • Developed corporate brand partnerships for The Ritz-Carlton to elevate desire for the brand luxury lifestyle, expand market reach to existing/potential affluent prospects, and drive traffic into respective properties to generate incremental revenue.• Delivered an integrated cause-related marketing plan for The Ritz-Carlton involving corporate offices, national/international hotel properties, and guest participation to help improve brand image, demonstrate corporate social responsibility, and generate incremental revenue. Negotiated charity partnership terms and acted as key liaison between charity partner and client senior management.

Los Angeles, Ca

Spearheaded Mitsubishi Motors’ first e-commerce site from strategy to launch resulting in a 12% lead-to-sales conversion rate and approximately $3.6 million in incremental sales in 2001.• Primary lead for the development and execution of Mitsubishi’s online strategic business plan and marketing activities in support of overall corporate goals.• Improved customer retention response time, increased sales, and strengthened customer relations through real-time web campaigns, offers, and emails to site visitors. Managed the online and direct marketing integration process to improve efficiencies in email program strategy and execution.

Los Angeles, Ca

• Developed, presented, and executed promotional strategies and tactics to strengthen Acura’s brand image. • Assisted in the creation and development of strategic promotional plans for new model launches.• Supervised and managed project team members in the negotiation, development, and implementation of several local and national Acura-sponsored sports marketing event programs.

El Segundo, Ca

Managed and executed a regional direct mail test-drive sales incentive co-op program with Lexus dealerships to help generate traffic into dealer showrooms resulting in a 3.5 % response rate exceeding its goal of 2%.• Created and managed Lexus’ first fully integrated sponsorship program, Team Lexus-Rossignol, utilizing print, radio, TV, online, direct marketing, public relations, and co-branding initiatives. • Key liaison between Lexus and corporate partners to negotiate, manage, and execute promotions/events. • Developed and managed $7 million+ annual client budget.