Leena Parikh Email & Phone Number

New York, NY, US

Greater New York City Area

Provide guidance to individuals interested in starting a small business or running a small business about business planning and pricing. Create custom content about financial literacy and forecasting for small business owners.

3 World Financial Center NYC

• Led a multi-year global project to set up an off-shore Center of Excellence (CoE) as part of a business strategy and revamped the merchant custom contract process. Reduced implementation errors and improved timeliness.
• Transformed pricing team activities and instituted new processes within the CoE which allowed Global Pricing team members to focus on monetizing assets merchants can use once part of the Amex network.
• Worked with Technology teams using Agile methodology to update customer relationship platform changes to incorporate the CoE in the contract process.
• Created KPIs for the CoE to measure accuracy, timeliness and team efficiency.

3 World Financial Center NYC

• Led pricing initiatives to change pricing across the U.S. merchant base to align price with value and competitive pricing practices.
• Provided project management oversight across multiple cross functional teams including technology upgrades to existing infrastructure.
• Managed a team to price U.S. merchants with a nationwide footprint and had transaction volume from $100MM to $5B with American Express.
• Worked closely with the Client Managers to negotiate pricing terms and took an active role presenting the rationale for the pricing and explaining competitor pricing to the merchant.
• Influenced Senior Leadership as well as peer on the optimal negotiation and pricing strategy using scenario analysis.

3 World Financial Center

• Developed the underwriting policies and strategies for the U.S. Small Business team.
• Improved processes at our New Accounts Operating Center to streamline how we evaluate creditworthiness of our applicants and time to make decisions by including new data for credit decisioning and revising outdated.

Greater New York City Area

• Led a project to launch a pilot program to change the customer experience at the point of sale (this is when a customer is making a transaction with an Americian Express card).
• Incorporated best practices used by customer services teams managing risky transactions, in the pilot, which curtailed non-credit worthy spending by 16% withour disrupting the customer at the point of sale.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Electrical Engineering

Activities and Societies: Society of Women engineers

Bachelor Of Science - Bs, Physics