The journey began over two decades ago, and the journey continues. AL retails from its flagship store at DLF Emporio, the premium shopping destination in New Delhi.The AL doorway leads to a vast body of work that is patronized by a niche country-wide clientele and international loyalists. Traditional wear is juxtaposed with influences from across the world that characterise AL's twin strengths – embellishment and silhouette, the defining identity.AL, being one of the oldest and most recognised brands of the country, has created a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Prominence on textile, attention to detail, fabric development and complex embroideries are the trademarks of the ingenuous label.